Steve Jobs emphasizes the need for a startup mentality and the importance of maintaining a long-term perspective. He expresses concern that both he and others may be focusing too much on small battles rather than the big picture, which is ensuring the company's survival and successfully bringing their product to market without running out of money.
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00:00One of the things I don't see is, I don't see it myself, I don't see it in enough of the rest of us, is I don't see that start-up hustle.
00:07In other words, if we zoom out at the big picture, it would be a shame to have lost the war because we've won a few battles.
00:14And I sort of feel like I and some of the rest of us are concentrating too much on the smaller battles.
00:20And we're not keeping the war in perspective. And the war is called survival.
00:26The war is called not running out of money until we get our product on the market.