Category
🛠️
LifestyleTranscript
00:00I just continued to think about my woman.
00:03I started thinking about who my woman is
00:05and what kind of women that I was inspired by.
00:07And then it really got even deeper
00:09because beyond designing, it was like,
00:11well, where is she wearing these designs to?
00:13Where does she vacation?
00:15What does she drive?
00:16What kind of automobiles does she drive?
00:18What kind of hotels does she stay in?
00:19What does she smell like?
00:21What's her favorite cocktail?
00:22I really started breaking these layers down
00:24to try to understand exactly who my target audience is.
00:27And it really was just, for me,
00:30it was very clear to me that my woman understands quality
00:33and she understands luxury and she loves her body.
00:36And, you know, she has an affinity of New York City
00:40and the true authentic culture.
00:41So it was very easy for me to just tap into things
00:45that really resonated and amplified
00:48all of those different moods and aesthetics.