Morrisons is helping to spread Christmas cheer by cutting the price of all its kiddie rides in stores to just 10p until December 30. Rides would usually cost £1.50 and the cut-priced move aims to bring a bit of joy to families as they gear up for the big festive shop.
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00:00Hello, my name is Greg Wright, I'm the Deputy Business Editor of the Yorkshire Post.
00:06The Bradford-based supermarket chain Morrisons is cutting the cost of its kiddie rides until
00:13the 30th of December to just 10p a go.
00:17The rides usually cost £1.50 a time, but Morrisons is cutting the cost dramatically
00:23to help more families enjoy the festive season.
00:25It's part of a number of strategies being taken by retailers to encourage more people
00:30to shop over the key festive trading period.
00:35John Parry, who's head of services at Morrisons, said he knew that many parents asked their
00:39children if they could have a go on the kiddie rides, and many parents were heading to stores
00:44in the coming weeks for seasonal shops.
00:47My name is Greg Wright, I'm the Deputy Business Editor of the Yorkshire Post.