Morocco has been making significant investments in its cinema industry in recent years with the aim of fostering a vibrant culture, and inspiring its youth to embrace the magic of the silver screen.
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00:00We organize a tour in the schools and universities of Marrakech, Rabat and Casablanca with the
00:19selection committee of the festival. We go to meet students to make them want to come
00:22to the festival. We also organize projections for the young public. We show films for children
00:28and teenagers. It starts at 4 years old until 18 years old. We do this in partnership with
00:34schools, high schools. We bring 700 students per session. So really there is a lot of
00:42work that is done by our audience team to encourage the public to return to the stages.
00:58It is great. I have presented the film all over the world. It feels good to come back
01:19home and feel better. To present a film in a public where you can have real meetings,
01:26real discussions with people who share the same realities, the same sensibilities.
01:32It is in the process of audiences watching films where the real creative process begins.
01:48Filmmakers we only deliver so far because in reality every film is creating the head
01:58and hearts of the viewer. Cinema has to be polyphonic in nature. It is about unveiling
02:07a part of the world that you are unaware of. So the more voices there are, the more cinema
02:14is actually doing what it should, which is to be an instrument for unveiling the world.
02:25So I am really fond of discoveries in cinema.