OpenAI's new platform Sora lets you create videos using short text prompts. How does it work? And what are its shortcomings?
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00:00Type a few words and watch an idea turn into a video.
00:03That's the promise of AI video generator Sora.
00:06OpenAI's new platform is now available and aims to be as relevant as ChatGPT.
00:12But is it?
00:13The demo videos are impressive.
00:15But if you're itching to try it yourself, here's the bad news.
00:19Sora is only available to OpenAI's paying subscribers.
00:24Still curious?
00:25Let's break down the three key things you need to know about Sora and the alternatives.
00:30How does Sora work?
00:32To put it simply, Sora lets you type in a description like
00:36a bear family eating sushi in the forest and turns it into a video.
00:42Sora uses advanced AI to interpret your description and create videos that match.
00:47You can make moving images in three ways.
00:50Start from scratch, remix existing videos or animate photos.
00:55For now, clip lengths are limited.
00:57Five seconds with a ChatGPT Plus subscription and up to 20 seconds with Pro.
01:02But longer clips likely coming soon.
01:05Sora also has a landing page where new creations are shared.
01:10Click on a video and you'll see the exact prompts used to make it.
01:14The landing page is wild.
01:16But how revolutionary is Sora?
01:19Well, the platform is not the first on the market.
01:21So far, Runway seems to be the go-to for AI video creators.
01:25It's fairly cheaper than Sora and there's also a trial version.
01:29Sora has only been online for a couple of days,
01:32but early adopters have already compared the two tools.
01:35If a verdict is possible in such a short amount of time, it would be
01:39Sora offers more high-end results, while Runway gives its users more creative freedom.
01:45Big players like Google and Meta are also getting involved.
01:49Google's tools Veo and Imogen Video are already available for business clients.
01:54And Meta announced Make a Video back in 2022,
01:57which promises to generate sound files to match its clips.
02:01But Sora has good chances to get the biggest piece of the cake.
02:05OpenAI, the company behind it, is at the center of the AI hype
02:10that's only grown since ChatGPT launched in late 2022.
02:14The launch of Sora is part of a huge OpenAI promotion campaign.
02:18They are revealing product news in 12 online events in December.
02:22And they do have a lot of marketing power.
02:25The company is currently valued at about 150 billion euros.
02:29But generative AI like Sora brings numerous challenges.
02:33Firstly, AI-generated images have become a huge problem.
02:37So-called deepfake videos have been used to create false information
02:42with potentially severe political consequences.
02:45But also generative AI makes all kinds of online fraud possible
02:50by stealing a person's likeness.
02:52And last but not least, it gets ever easier to create so-called deepfake porn.
02:57OpenAI says that videos made with Sora will have clear watermarks
03:02and special metadata showing they were created with AI.
03:06Before you upload any images or videos to Sora,
03:09you need to agree that your content doesn't include
03:12minors, explicit or violent material, or anything copyrighted.
03:17If you misuse the upload feature, your account could be banned or suspended.
03:22But these measures are far from perfect.
03:24Especially the watermark is very easy to remove.
03:27You can simply crop it out.
03:29Another major issue, copyright.
03:31Generative AI like Sora relies on massive datasets for training.
03:36Creatives argue their work is being used without consent
03:40and that AI-generated content often mimics their style without paying them a dime.
03:46There are several lawsuits that are revolving around this issue.
03:49The outcome is still open.
03:52What are your thoughts on generative AI?
03:54And what kind of video would you like to create?
03:56Let us know in the comments.