The recent interest rate and inventory environment hasn’t been hospitable for first-time home buyers. Despite challenges, this segment made a notable jump in the first quarter of the year: Maxwell data shows that the first-time home buyer loan share grew by 13% year-over-year and 18% quarter-over-quarter, with loan counts rising twice as fast as the overall market in Q1. The first-time home buyer share is now at its highest level seen in any quarter since Maxwell started tracking this data.
What drove this segment onto the property ladder, and how can lenders win their business? In this webinar, we’ll dig into Maxwell’s exclusive data to better understand the motivations, habits, and unique profiles of today’s first-time home buyers. Plus, the panelists will channel their mortgage expertise to advise lenders on how to best connect with and support this segment to homeownership. By correctly catering to this group’s needs, lenders can position themselves as a go-to resource for the next generation of home buyers.
What drove this segment onto the property ladder, and how can lenders win their business? In this webinar, we’ll dig into Maxwell’s exclusive data to better understand the motivations, habits, and unique profiles of today’s first-time home buyers. Plus, the panelists will channel their mortgage expertise to advise lenders on how to best connect with and support this segment to homeownership. By correctly catering to this group’s needs, lenders can position themselves as a go-to resource for the next generation of home buyers.
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