Puma paid Pelé $120,000 to tie his boots
During the 1970 World Cup, Pelé, sponsored by Puma, made a gesture during a specific match: he asked the referee to tie his boots at the start of the game. This action guaranteed a moment when the TV cameras focused on Puma boots.
This episode was part of a marketing strategy by Puma, which was in a fierce dispute with Adidas at the time. It is rumored that Pelé received a significant payment of $120,000 to carry out this action, although the exact amount is not confirmed. It is estimated that the advertising move was extremely effective and a milestone in sports marketing.
During the 1970 World Cup, Pelé, sponsored by Puma, made a gesture during a specific match: he asked the referee to tie his boots at the start of the game. This action guaranteed a moment when the TV cameras focused on Puma boots.
This episode was part of a marketing strategy by Puma, which was in a fierce dispute with Adidas at the time. It is rumored that Pelé received a significant payment of $120,000 to carry out this action, although the exact amount is not confirmed. It is estimated that the advertising move was extremely effective and a milestone in sports marketing.
Category
🥇
Sports