Meta's push to integrate AI-generated characters into Instagram and Facebook marks a significant step in its strategy to attract and retain younger audiences.
Starting in 2025, Meta plans to launch a suite of tools that allow users to create personalized, AI-generated avatars, which will have their own profiles, bios, and the ability to post and share content.
Connor Hayes, Vice President of Product for Generative AI at Meta, emphasized that these AI characters would not just be passive representations of users but active, engaging entities within the app.
The aim is to infuse entertainment and creativity into users' feeds, allowing them to interact with these characters in a way that enhances the overall user experience.
Starting in 2025, Meta plans to launch a suite of tools that allow users to create personalized, AI-generated avatars, which will have their own profiles, bios, and the ability to post and share content.
Connor Hayes, Vice President of Product for Generative AI at Meta, emphasized that these AI characters would not just be passive representations of users but active, engaging entities within the app.
The aim is to infuse entertainment and creativity into users' feeds, allowing them to interact with these characters in a way that enhances the overall user experience.
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FunTranscript
00:00Would you slide into the DMs of an AI-generated profile?
00:03If you're thinking,
00:04what in the iRobot am I talking about?
00:05Let me explain.
00:06So Meta has slowly started to roll out these AI profiles.
00:09As you can see in the bio,
00:11they do explicitly say AI managed by Meta,
00:13but the rest of the bio looks completely
00:15like any other user.
00:16For example, Liv, who's a proud black queer mom of two,
00:19or Carter, who's a relationship coach,
00:21or Brian, who's everybody's grandpa.
00:23Now, Connor Hayes, who's the VP
00:24of product for generative AI at Meta,
00:27he said over time, they expect profiles like this
00:29to exist on Instagram and Facebook,
00:31just like any other user.
00:32As we're already seeing,
00:34Hayes said that they'll have profile pictures and bios,
00:36and continue to share content all powered by AI.
00:39Hayes went on to say that Meta's key priority
00:41is to make the apps more engaging and entertaining,
00:43and Meta also reportedly wants to focus
00:45on how AI can enhance social interactions
00:48over the next few years.
00:49Let me know your thoughts on Meta
00:50rolling out these AI profiles,
00:52and for more trending news, follow us at What's Trending.