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00:00Before going to Davos, when did the process start? What did you do? Innovative ideas?
00:07Ultimately, what is the benefit for farmers? Got it? What is the benefit for consumers?
00:15Total ecosystem, how it is working? Overall, where are we?
00:20And for the government also, sir, we'll save electricity, we'll save water, health.
00:24Yeah.
00:27Sure, sir.
00:28Before going.
00:29Sir, this is marketing, sir.
00:31Jaggery is being supplied to TDD.
00:33Namaste, sir.
00:34Namaste, madam.
00:35I'm supplying jaggery to TDD.
00:39For the past three years, sir.
00:41Where did you supply it, madam?
00:42Esarpuram mandalam, sir.
00:43Esarpuram, there.
00:44Yes, sir.
00:45How many acres did you supply?
00:46Three acres, sir.
00:47Three acres.
00:50Taste it, sir.
00:51It's okay.
00:52Sir, please come, sir.
00:53It's okay, madam.
00:56Your people are giving me a warning now, sir.
00:57What is it, sir?
00:58I'll taste it.
01:00This is the process naturally, sir.
01:01Without using sulphur.
01:08Good.
01:09Around 562 molecules test done, sir.
01:11Before the supplying is all done.
01:13It can be certified.
01:23You can see there, sir.
01:24We are number one in the country, sir.
01:31Next is Uttaradhyay.
01:34Then Kerala.
01:35Rajasthan.
01:36So, we account for 33% of the country, sir.
01:40This is called the parts factory guarantee PGS, sir.
01:46It's a group-based certification, sir.
01:47Even if one person violates the group, the whole group takes the responsibility.
01:51They all also bear the penalty.
01:53SIG groups give collateral guarantee.
01:56Organic certification also gives such a guarantee.
02:01Aren't you doing it for the farmers?
02:03It's not for the individual farmers, sir.
02:05It's for the group.
02:06Why can't you do it for the farmers, sir?
02:11The market requires independent verification, sir.
02:16They are CSA, sir.
02:17Center for Sustainable Agriculture.
02:18They are an external agency.
02:19You are?
02:20Center for Sustainable Agriculture.
02:22We do it in Andhra Telangana.
02:26For organic certification, an external body should certify, sir.
02:31We maintain our data, sir.
02:32But that will not be...
02:36How much can you verify?
02:37This is the status of PGS organic certification.
02:40We have registered 10 lakh farmers, sir.
02:424.5 lakh hectares.
02:45This year, we will verify and give them a green certificate, sir.
02:50First 2 years, it will be under green certificate.
02:52Then, 3rd year, it will go into the market.
02:54That means, it will take 3 years.
02:562 years, sir.
02:57Some of them are already certified.
02:59Some are small numbers, sir.
03:01But it will take 3 years, sir.
03:02How much of this 10 lakh is completed in 3 years?
03:05You are talking about the CEOs.
03:08What we are telling them is...
03:10Even if there is a conversion, if we don't have pesticide residue, you can buy it.
03:15I told them not to wait for 3 years.
03:18We will test 5-6 molecules for you.
03:22We are telling them not to wait for certification, sir.
03:25That's why they agreed, sir.
03:27You will be meeting them, sir.
03:29Otherwise, this organic certification is very cumbersome, sir.
03:33Similarly, every farmer can be traceable, sir.
03:35From which farm to which product...
03:37Traceability is important.
03:39That is important.
03:40We are going to have all the traceability.
03:42Next feature is...
03:43If they maintain record,
03:45you have to correlate with the process and outcome.
03:49That is the next phase.
03:51What I am saying is...
03:52You are going now as a group of farmers.
03:56Tomorrow, if they maintain record, each farmer,
04:00then you have to go for individual.
04:02Then, with that photo,
04:04the consumer has to verify it.
04:09That is the next feature.
04:11That is the next feature.
04:13What is the next feature, sir?
04:14Some external person...
04:16No, no.
04:17External person only can do that job also in course of time.
04:21It is a collective.
04:22Every individual comes to collect results.
04:26Collect the outcomes.
04:27Then, it will have impact.
04:29Just one more thing, sir.
04:30Every collectorate, every Mandal headquarters,
04:33we are having weekly market, sir.
04:37Every Monday.
04:38So, farmers from nearby villages,
04:41they come and bring their...
04:42Logistics, you are able to work it out properly?
04:44Not so well, sir.
04:46No, that is where we have to work it out with logistics.
04:49You have a company.
04:50You have a concern.
04:52How to work it out, logistics?
04:55Where to get it?
04:56With your permission, sir,
04:58we would like Markshead to do that.