Hannah Neeleman, better known as The Queen of All Trad Wives, has officially become the face of “the New American Dream,” after landing the cover of a conservative women’s publication. But why is her magazine cover model debut causing so much controversy? Is it her love of raw milk??
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LifestyleTranscript
00:00This tradwife influencer with eight kids is under fire for her extreme devotion to conservative
00:05family values. We're talking women belong in the kitchen and drinking raw milk straight from the
00:09cow type of values. Oh, it's so good. Hannah Neeleman, better known as the queen of all
00:17tradwives, has officially become the face of the new American dream after landing the cover of a
00:22conservative women's publication. But why is her magazine cover model debut causing so much
00:26controversy? People seem to feel very strongly about what the realities of her life might be.
00:33Some people see her as kind of a prisoner of her faith and family. Hannah Neelman's TikTok
00:38account, Ballerina Farm, is a viral sensation that's amassed nearly 10 million followers.
00:43Hannah, the beautiful blonde, Juilliard-trained ballerina who traded her pointe shoes for work
00:48boots, documents her life as a stay-at-home mother of eight, where she and her husband
00:52raise cattle and grow crops on a rural Utah homestead. Ballerina Farm made a big splash on
00:57TikTok thanks to Hannah's impeccable devotion to her traditional and folksy way of life.
01:02Ballerina Farm's content displays conservative family values and a way of life that harkens
01:06back to past eras, mixed with just the right amount of aspirational glamour. But Ballerina
01:11Farm's perfect image took a hit earlier this year when a reporter from The Times visited Hannah and
01:16her husband's homestead for a profile. Instead of glowing praise, The Times article portrayed
01:20Hannah's perfect life as her prison, marrying young and abandoning her professional ballet
01:25career for a life filled with farm labor, multiple unmedicated home births, and little day-to-day
01:30support. And who can forget the cringey moment when Hannah's husband gifted her an egg apron
01:34for her birthday? Instead of the relaxing vacation she asked for, the Neelamans quietly downplayed
01:49the negative tone of The Times profile and continued posting as usual. That is, until
01:54last month. In November, Hannah revealed a collaboration between Ballerina Farm and Evie
01:58Magazine, a magazine for American women that its editor-in-chief Brittany Martinez described as
02:03Cosmo for Conservatives. Hannah is the cover model of Evie's latest print edition as the face of the
02:08New American Dream, which Evie Magazine describes as a celebration of Americana, beauty, grounded
02:14ambition, and timeless values. The still unreleased cover story also praises Hannah for showing
02:19"...the joy and fulfillment that can come from living close to the earth and embracing your
02:22unique calling." Despite remaining intentionally tight-lipped about her personal politics,
02:26Hannah's husband is open about their Mormon faith and beliefs, which makes her Evie Magazine
02:31collaboration seem like a pretty clear endorsement. But what's the big deal? There's no harm in
02:35sharing one's political affiliation, right? Well, it may not be as innocent as it seems.
02:40For influencers like Hannah, who markets her brand and generates revenue from her social media
02:44content, delving into personal politics can be tricky and could seriously jeopardize her income.
02:49Partnering with a boldly conservative publication like Evie has turned off a lot of Ballerina Farm
02:54fans who are against right-wing politics or uninterested in politics altogether. Then there's
02:59Evie Magazine's controversial reputation. The magazine has come under fire for churning out
03:04anti-vaccine misinformation and even publishing PSYOP conspiracy theories about pro-life health
03:09care for women. Other critics of Hannah's collaboration with Evie note that the heavy
03:13emphasis on Ballerina Farm's image represents the New American Dream, a term that some say echoes
03:18MAGA talking points that urge women to step back from feminism and to return to a much more
03:23conservative way of life. So when we talk about tradwives, why are we acting like they're not
03:27trying to influence people? So is Hannah Nielman a victim of an oppressive and outdated way of life?
03:32Is she an empowered modern American woman who's living the lifestyle of her dreams? Or is she
03:37merely a prop being used by right-wing media to spread their political agenda? Only time will
03:41tell if the woman behind Ballerina Farm is showing genuine authenticity or if she's just
03:46playing a role in order to line the pockets of her egg apron with cash.