With music sales and consumption making 2.4 billion in 2024, Oliver Leader de Saxe has been speaking to Canterbury's music scene.
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00:00£2.4 billion in 2024, that's a 20 year high note for music sales here in the UK,
00:08with more people buying records and streaming music than ever before.
00:12Well we've been here 8 years, it's our 8th year this year and this has been our best
00:16year ever, both in the shop and online as well.
00:19I think there's multiple reasons for that, but certainly the fact that it's more mainstream
00:25now, it feels like a normal thing to do, it no longer feels like a weird niche hobby
00:30that people have.
00:312024 was a massive year for vinyl sales, they rose by around 10.5% over the last 12 months.
00:40There's one vinyl which sold more than anything else, this album by Taylor Swift, the Tortured
00:46Poets Department, which sold more than 100,000 copies.
00:51But it wasn't just Taylor Swift that was setting the vinyl charts ablaze.
00:56She is remarkably talented at, well obviously songwriting and making music, but also at
01:02selling product.
01:03I mean she's remarkably business savvy.
01:05Taylor Swift hasn't been, she's not our top seller, we've sold a lot of Vercure this year,
01:10so Vercure are back after 16 years, that's an album we've sold a lot of, Fontaine's DC
01:14are back, Nick Cave's back, it's been a good year for music across the board.
01:19Here's everyone in Canterbury, all aboard, the vinyl boom.
01:23It's not for me, it's too bothersome, I just use my cell phone and let's go.
01:28Yes, Spotify, if I could afford vinyls, I'd love to have a connection.
01:32Yeah, I would also do vinyls as well if I could.
01:34Someday maybe.
01:35No, it's just quite cool, it's a cool time, wasn't it, when real music was made, sort
01:40of like live in a studio.
01:41They like the whole thing of the vinyl, don't they, taking out the sleeve, the feel of it,
01:46you know, we've had them in the past where you can kind of, they've been so old that
01:50you can hear the next track coming on.
01:52While the last year may appear pitch perfect for the music industry, with so many people
01:57streaming, is this translating to artists' pockets?
02:02Reality is that about 70% of the music that comes into the digital streaming services
02:07is passed straight back to the record label and the artists, so therefore if the value
02:12from the music streaming services is going up by 8% year-on-year, equally the value going
02:16back to the artists is going up by 8% year-on-year.
02:20But if anything's for certain, it's that the county can't get enough of spinning the artists,
02:27topping the charts.
02:28Oliver, Leader of the Saks, for KNTV in Canterbury.