PT Bukalapak.com Tbk (BUKA) mengumumkan transformasi perseroan dengan menghentikan operasional penjualan produk fisik di marketplace Bukalapak. Sebagai gantinya, emiten e-commerce tersebut akan fokus menjual produk-produk virtual.
"Kami ingin menginformasikan bahwa Bukalapak akan menjalani transformasi dalam upaya untuk meningkatkan fokus pada produk virtual. Sebagai bagian dari langkah strategis ini, kami akan menghentikan operasional penjualan produk fisik di marketplace Bukalapak," tulis pengumuman Bukalapak di Blog resminya, Jakarta, Rabu (8/1/2025).
"Kami ingin menginformasikan bahwa Bukalapak akan menjalani transformasi dalam upaya untuk meningkatkan fokus pada produk virtual. Sebagai bagian dari langkah strategis ini, kami akan menghentikan operasional penjualan produk fisik di marketplace Bukalapak," tulis pengumuman Bukalapak di Blog resminya, Jakarta, Rabu (8/1/2025).
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TVTranscript
00:00Bukalapak.com
00:05We move on to the information of the buyers and sellers of PT Bukalapak.com
00:09TBK or Buka officially announced the closure of the Marketplace service
00:13which has been a sales platform for physical products
00:16where this decision will be effective starting on January 9, 2025
00:20marking a major step in the Perseroa business strategy
00:25PT Bukalapak.com
00:29According to the official announcement of PT Bukalapak.com,
00:32TBK stated that the closure of the Marketplace service
00:35was taken as part of the transformation to focus on the sale of virtual products
00:40The product is intended to include pulses, electric tokens, and cash payments
00:45This step is called an adaptation to the fast-growing market trend and digital needs
00:50With this new focus, Bukalapak hopes to strengthen its position in the digital service market
00:54and increase the profitability of the company
01:00The transformation of Bukalapak to the service of virtual products
01:02is part of the long-term strategy to maintain competitiveness in the e-commerce industry
01:06In addition to the virtual products, Bukalapak also plans to expand the scope of services
01:11including partnering with financial services providers and investing in technology
01:17With this new focus, Bukalapak hopes to strengthen its position in the digital service market
01:22and create relevant innovations with the needs of the modern society
01:28On the other hand, in the midst of the transformation,
01:30Bukalapak is committed to help customers in the transition process
01:34The closure of the Marketplace service is done gradually to ensure a smooth transition
01:39Until February 9, 2025, users can still make physical product transactions
01:46From February 1, 2025, the new product promotion feature will be deactivated
01:51After February 9, 2025, all physical product transaction features will be stopped
01:56Until March 2, 2025, unprocessed orders will be automatically canceled
02:01and funds will be returned through the open wallet feature
02:04Open Wallet
02:07As a source of IDX Channel
02:14Yes, from the fundamental side, we can switch to the technical movement position
02:18Good news comes from Bukalapak
02:20Today, Bukalapak finally rebounded or experienced a rebound
02:23Even intraday today was above 4% after experiencing quite a deep pressure
02:28and even touched the lowest level, at least in the last few months
02:32Related to the development of sentiment that we have just witnessed
02:36Let's just go straight to the first graphic
02:38We will see how the opening share movement during the trading period
02:42Where the opening share actually experienced a weakening to level 111
02:47Viewers, you can see the graphic on your TV screen
02:50Opened in the first session this morning at level 115 rupiah per share
02:55A few minutes after the opening, the opening share was again pressured at level 111
03:00And it looks like the lowest intraday in the last few months
03:03At 10.10.50, the opening share experienced a significant increase
03:08At 120, at 10.50, but at 11.30 and the closing of the first session
03:15Earlier in the afternoon, the strength was more limited
03:19And the opening of the second session moves to level 123
03:23While the highest intraday today is at 124 rupiah per share
03:29We will try to see how the opening share movement in the last few months
03:34Viewers, you can see the next graphic on your TV screen
03:38In July trading, it still moves to level 135
03:42In August, it experienced quite a deep pressure
03:45In September and October, the opening share tried to rise again
03:50To level 147 rupiah per share, exactly on October 8th
03:55However, in November, December, and January, the opening share was more pressured by the viewers
04:01Up to level 119, the opening of the second session, the intraday today
04:06It was able to touch the lowest intraday at 111 rupiah per share
04:11Now, what about the valuation side with some indicators?
04:14Let's try to move on to the next graphic
04:17We will try to look at some indicators
04:19First, the price-to-earning ratio is around 15.41x
04:26The PSR is 2.71x
04:29While the PBV is around 0.50x
04:34And finally, the PCFR is 45.92x
04:39Yes, a combination of fundamental, technical, and also from the valuation side
04:42And hopefully it can be one of the references for you
04:49Thank you for watching!