As the cost of living continues to rise, more and more people are turning to shops’ own brand goods to save some money from their food bills.
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00:00In 2024, more UK shoppers shifted from famous brands to supermarket-owned labelled products
00:08as the cost of living crisis continued to bite.
00:11Retailers have responded by expanding and improving their own brand ranges, offering
00:15competitive pricing and premium options to attract customers.
00:20Asda revamped its meal solutions range, while Sainsbury's doubled its own labelled products
00:23in local stores to improve perceptions of quality.
00:27Costco's Finest and Waitrose's own labelled ranges are also seeing increased demand as
00:31consumers look for affordable, yet high-quality alternatives.
00:36Shoppers are reporting significant savings by opting for own brand products.
00:40Many find that the quality rivals or even exceeds that of well-known brands.
00:43Aldi and Lidl have both seen strong growth in their own labelled offerings, highlighting
00:47the trend toward affordability without compromising on taste or variety.
00:53As this shift continues, supermarket-owned brands are proving to be a reliable alternative
00:57for households under financial pressure.
00:59So, have you made the switch?
01:01And is the quality up to standard?