अब नए साल पर डायरी और ग्रीटिंग बिकने का चलन हुआ कम, धार्मिक किताबों की बिक्री में आया उछाल

नए साल के अवसर पर डायरी की डिमांड सबसे अधिक होती थी. पर इस साल डायरी की बिक्री में 30% गिरावट आई है.

Transcript

00:00Mr. Jiten, the first or second week of the new year has passed.

00:05The diary industry has been experiencing shocks for the past few years.

00:10What is the reason behind this?

00:13See, it is the new year and the business of diaries is in this new year only.

00:18People have started using diaries for their annual writings, for their personal activities.

00:27People have started using diaries for their annual writings, for their personal activities.

00:31But it is true that the consumption of diaries has gone down.

00:36In the last 10-15 years, the consumption of diaries has gone down by at least 50%.

00:43Every year it goes down by 5-10%.

00:47The main reason behind this is that since the mobile revolution, the use of digital mediums,

00:54people have lost their ability to write.

00:58People have lost their ability to write.

01:06People have lost their interest in writing.

01:10This has been the case for the last 20-25 years.

01:13This is the main reason.

01:15The second and the biggest reason is that our traditional markets,

01:20traditional industries, traditional ways of doing business,

01:23are going down day by day.

01:26And the rise of e-commerce.

01:28Now you will say that e-commerce is in the traditional domain.

01:31The reality is that the traditional traders,

01:33suppose I am a trader and I am in a relationship with you,

01:35so my business is going on,

01:37so to strengthen them, to maintain a relationship,

01:40for promotion of business, for promotional activity,

01:43the traditional trader,

01:45so through these mediums, through the New Year,

01:47through the distribution of diaries,

01:50today his livelihood is in danger.

01:53He is not able to survive in his business.

01:56So his profits have gone down, his income has gone down,

01:59so the ways of giving him has also gone down.

02:02So the effect of diaries and all these things,

02:05of giving in the New Year,

02:07of going down, this is also a big reason.