Social media users in the U.S. are reacting to the country’s potential TikTok ban by turning to a Chinese app called RedNote – making it the most downloaded app on Apple’s U.S. App Store.
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00:00Is RedNote the new TikTok?
00:02Social media users in the U.S. are reacting to the country's potential TikTok ban
00:06by turning to a Chinese app called RedNote,
00:09making it the most downloaded app on Apple U.S. App Store.
00:12Also known as Xia Hong Xu or Little Red Book,
00:16RedNote combines features of TikTok, Instagram, and Pinterest
00:19and allows users to share short videos, photos, and product reviews.
00:23With around 300 million monthly users,
00:26it is especially popular for its focus on lifestyle content
00:29like fashion, beauty, and travel.
00:32Many new U.S. users are calling themselves TikTok refugees.
00:36More than 60,000 posts under that hashtag guide newcomers into using the app,
00:41including learning some basic Chinese.
00:44Unlike TikTok, which targets a global audience and has 170 million U.S. users,
00:49RedNote was initially designed for Chinese-speaking users.
00:53Its algorithm focuses on user interests rather than followers,
00:56and the platform emphasizes community-driven recommendations.
01:01The influx of U.S. social media users has led to unique interactions
01:05between Chinese and American communities.
01:07Tutorials, language tips, and cultural exchange have emerged on the app.
01:12Amid TikTok's uncertain future,
01:14social media users are still finding ways to connect.