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As wildfires continue to ravage Los Angeles, a new threat has emerged to the 100,000 people who have been forced to flee their homes: landlords. With some 12,000 structures burnt to the ground and many more too smoke damaged or imperiled to return to, desperate families looking for temporary homes are facing rocketing rents from unscrupulous agents and property owners. Asking rents have been put up by as much as 64 per cent since the disaster, per a report in the New York Times. But an unlikely folk hero has emerged: Jason Oppenheim, star of Selling Sunset.Price gouging, where the cost of basic necessities are artificially raised following a natural disaster, is both morally repugnant and illegal in the state of California. But that hasn’t stopped avaricious property owners hiking up the prices to take advantage of desperate people. As the co-owner of the luxury real estate business at the heart of a glossy reality TV show, you might assume that Oppenheim would be on the side of the chancing landlords. But you’d be wrong. Oppenheim has come out swinging at those who would try to profit from the devastation.

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00:00This is something that I want to discuss because I think it should be exposed, but we're having landlords taking advantage of the situation.
00:07I had a client, we sent him to a house that was asking $13,000 a month.
00:12He offered $20,000 a month and he offered to pay six months up front.
00:17And the landlord said, no, I want $23,000 a month.
00:20You know, there are price gouging laws in California that are just being ignored right now.
00:24And this isn't the time to be taking advantage of situations.
00:27And it's also illegal to take advantage of a natural disaster.
00:31So do you think that landlords might be not just profiting during this emergency, but actually breaking the law?
00:37Absolutely. They are.
00:38I mean, I researched the law last night.
00:40You cannot charge more than 10 percent above pre-disaster market rates.

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