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00:00you
00:30you
00:48the Khadi or gramodhiyogayog Bharat Sarkar the ministry of MSME
00:55National Exhibition
00:59Khadi Utsav
01:0517 January
01:11152 Stalls
01:1798 stalls of Khadi Institutions
01:2154 stalls of Gramodhiyogayog
01:25The special thing about this is that within the same marketing platform,
01:29consumers and consumers will get to see the entire country.
01:34What else can be done?
01:36How is Khadi being worked?
01:38What can be done to promote Khadi?
01:40See, to promote Khadi,
01:42we have a marketing scheme, National Exhibition,
01:44which is being held on the occasion of Mahakumbh 2025.
01:48And as far as promoting is concerned,
01:51a lot of government schemes are going on.
01:54Within this, we do a lot of schemes,
01:56such as marketing incentives,
01:58interest rates, modernization of showrooms.
02:01Through this exhibition,
02:03Khadi's production across the country
02:05has reached the public.
02:07That is what we are trying to do.
02:11See, we have a project going on
02:13with the collaboration of NIFT,
02:15Centre of Excellence for Khadi.
02:17Through this, to attract the younger generation,
02:19the new marketing,
02:21the lifestyle changes,
02:23new products are being made.
02:25You can see a glimpse of that here.
02:28I am Dr. Nitesh Dhawan, State Director, KVIC,
02:30Lucknow and Varanasi.
02:53www.kvic.com