Coors Light is embracing that awful day with a new campaign and a new temporary name, "Mondays Light!"
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00:00The least productive Monday of the year is, of course, that following Super Bowl Sunday.
00:06Coors Light is embracing that awful day with a new campaign and a new temporary name,
00:13Monday's Light. Coors says it hopes to bring chill to one of the worst Mondays of the year.
00:19They'll sell Monday's Light 12-packs beginning this month for a limited time.
00:24Sales of Coors Light surged in 2023 following the Bud Light debacle,
00:29but have since slowed with a broader weakness in beer sales and as Americans cut back their
00:34spending due to inflation. Molson Coors' stock is down 14 percent over the last year.
00:41Still, the company is airing a 30-second Super Bowl ad at the bargain price of $7 million.