Tesla's brand value fell 26% in 2024, marking a second consecutive annual decline, according to research and consulting firm Brand Finance. An aging vehicle lineup and CEO Elon Musk's controversial public behavior are key factors in the decline. Tesla's brand is now valued at $43 billion, down from more than $58 billion in 2024 and over $66 billion in 2023. Tesla's 2024 deliveries fell 1% despite rising global demand for electric vehicles. Tesla's stock surged to a record high after Donald Trump's election, supported by Elon Musk's substantial financial contributions to Republican campaigns and potential influence in the new administration.
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00:00It's Benzinga bringing Wall Street to Main Street.
00:02Tesla's brand value fell 26% in 2024, marking a second consecutive annual decline,
00:07this according to research and consulting firm Brand Finance.
00:10An aging vehicle lineup and CEO Elon Musk's controversial public behavior
00:14are key factors in this decline.
00:17Tesla's brand is now valued at $43 billion, down from more than $58 billion in 2024
00:22and over $66 billion in 2023.
00:25Tesla's 2024 deliveries fell 1%,
00:27despite rising global demand for electric vehicles.
00:30Tesla's stocks surged to a record high though after Donald Trump's election,
00:34supported by Elon Musk's substantial financial contributions to Republican campaigns
00:40and potential influence in the new administration.