TikTok is proving to be a lucrative marketing tool for Tasmanian cherries, with bumper live stream sales across Asia. Customers in China are among a growing number of people across Asia getting boxes of Tasmanian Cherries delivered to their door.
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00:00Tiktokers live-streaming selling Tasmanian cherries to customers in China and across
00:08Asia.
00:09Fresh and delivered to the door, from his temporary home in Tasmania's Huon Valley,
00:18Chinese importer Jack Wong watches his Tiktok sellers spruik the Tassie cherries he sends
00:24to them.
00:25It's all from Tasmania, 70 tonnes per year, like this, different year, different volume.
00:33The person I work with, she is a Tiktoker, she can sell Tasmanian cherries in one hour,
00:39maybe less than one hour, more than 1,000 boxes.
00:45And the freight forwarding system in China is quick.
00:48Chinese logistics is unbelievable, you know, we can land fruit in Guangzhou and they can
00:53have it anywhere in China within the next, you know, 12 hours.
00:56For cherry farmer Matt Griggs, live-stream sales are quickly becoming an important part
01:02of his orchard's overall exports.
01:05We're actually seeing that these platforms are, you know, it's very effective and I've
01:09actually been there live when they've been doing these sales and look, in some ways it's
01:14a bit, you know, funny but in a lot of ways it certainly garners a lot of attention.
01:20Freight forwarding can be a bit like being at the farmer's market.
01:22The customer can ask the grower or the seller anything they like about the cherries.
01:27How big they are, how juicy they are, can you get them to my place?
01:31And they get immediate answers.
01:33They will push you, the customer, you know, if you're only 100 bucks, so we need hurry,
01:39we click, get the payment, click, so buy very quickly and only few hours they will send
01:47fruits.
01:48And with a single click on TikTok, Tassie cherries can arrive on a doorstep in Asia
01:53without customers ever needing to leave the house.