Aus Open: Sinner Wears Gucci After Win, a New Tennis Brand? | First Sports With Rupha Ramani

Jannik Sinner beat Alexander Zverev in the Australian Open final. Sinner registered a straight-set win to claim his third grand slam title. While Sinner quietly won the tournament, the glitz and glam followed after. Sinner sported a Gucci shirt to flaunt his Australian Open trophy. Gucci isn't the only brand Sinner endorses. From Rolex to Nike, Sinner has made himself a household name by eyeing top brands. What is the 23-year-old worth after his historic feat? Rupha Ramani looks at how World Number 1 is shaping its brand image after a year that threatened it.