مدي 1 تي في : مع رشدي بخشوش - 30/01/2025
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00:00Hello and welcome to a new episode of your daily and artistic show, Patchwork Saeed.
00:19I'm happy to be here with you as always to give you some news and updates about the art scene.
00:26Stay tuned and let's get started.
00:33Our guest today is a designer who is known for his work in these pictures.
01:56This is the first time we've seen him in real life.
02:01He's been doing this for a long time.
02:06He's been doing this for a long time.
02:11He's been doing this for a long time.
02:16He's been doing this for a long time.
02:21He's been doing this for a long time.
02:26He's been doing this for a long time.
02:31He's been doing this for a long time.
02:36He's been doing this for a long time.
02:41He's been doing this for a long time.
02:46He's been doing this for a long time.
02:51He's been doing this for a long time.
02:56He's been doing this for a long time.
03:01He's been doing this for a long time.
03:06He's been doing this for a long time.
03:11He's been doing this for a long time.
03:16He's been doing this for a long time.
03:21There's a flower!
03:26There's a flower!
03:31There's a flower!
03:36My last fashion show was in Paris, in the Fashion Week in Paris, but my last show was in Marrakech.
03:45And how was your Marrakech show?
03:46It was good.
03:47Ok. You always have a speciality as a man and your family. How do you manage to meet your wife and daughter?
03:53Because I think it's not the same job.
03:55As a man, I always try to create something that I want to wear,
04:01what I like to wear.
04:03And it has to be special, because most of our clients are businessmen and people who want to be elegant,
04:12but in a simple way.
04:15And for women, it depends on what's in the market.
04:21Ok. And do you follow the trend or not?
04:24It's necessary.
04:26For example, if it's a color that is very popular and very popular,
04:32do you try to focus on that color?
04:34Or if it's a color that is not in fashion, do you try to focus on it?
04:42Honestly, any designer, even international designers,
04:48it's necessary that they know what's the latest trend.
04:52Because the trend in Paris evolves in a certain way.
04:56For example, every fashion week in Paris,
05:01every time we see something new.
05:03That's why it's necessary that you always follow the trend.
05:08But I'm against doing things that are designed as a new color.
05:16I like to follow the design.
05:20For example, if it's a collection that is designed for a specific theme,
05:25I try to have the colors according to that.
05:31For the fashionistas of the Roche family,
05:34we saw in the photos that you add a touch here in the collar.
05:39Can we say that this collar is very wide?
05:42Or is it like a flower?
05:45It's an accessory.
05:47The Roche Mode brand is known for its accessories.
05:52Even in 2013, when the brand started in Paris,
05:58there weren't many accessories in men's costumes.
06:04We were one of the first to start making a lot of accessories in the market.
06:11And this is known to the brand.
06:13What is your favorite color?
06:16Black.
06:18Black for men and women?
06:21For me, I always wear black.
06:26Because in Paris, the fashion designer always wears black.
06:31What is this rule?
06:33It's not a rule, but it's elegant.
06:35It's one of the best.
06:37It's elegant, especially in fashion shows,
06:42so that you don't look like a different brand.
06:46Everything has to be black.
06:48That's what I saw in the boutiques of the big brands in Paris.
06:51The whole team was wearing black.
06:54In 2024, there was a color that was also trendy, burgundy.
07:03What did you do with it?
07:06In 2025, fashion experts say that brown will be in fashion in 2025.
07:14Do you agree with this?
07:16Honestly, as I said in many interviews,
07:20I don't agree with every brand.
07:23Every brand and its colors.
07:28There is no specific color.
07:31Sometimes, they succeed with a certain brand.
07:34As we saw in Valentino, when they did the pink,
07:39everything was wearing that color.
07:42Sometimes, they succeed with a brand that works with one color,
07:46and the collection is successful.
07:48But it's not always like that.
07:50I was looking at the big brands in Paris or Milan.
07:55There are brands that have a specific color that they work with.
08:01For example, we can't use brown all year round.
08:05It's one of the colors that we can use in autumn and winter collections.
08:11In cold weather.
08:12Yes, but we can't use it in summer or spring.
08:15But if it's linen or wool, you can wear it in summer.
08:21It depends on the model and the collection.
08:25What are your favorite colors?
08:30Honestly, for women, I like to work with lace.
08:35I think it's always classy.
08:40As you saw in this piece, it's lace, but it's in pink.
08:46I like to work with satin.
08:50I also like to work with silk, which is a bit low-cut.
09:02I don't work with colors that stand out too much,
09:05because they don't have...
09:07Any brand, when you work with it, you see the clientele,
09:12what designs they want.
09:15It's like a study of the collection you received,
09:18or the collection you received, what the client wants.
09:22In one case, you can make a collection
09:26where you received 30 pieces,
09:28but you only succeeded with one piece.
09:30Even in marketing, you focus on one piece
09:33and you try to promote it,
09:35because it's the one that you received the most.
09:37In this case, it's not only in fashion houses,
09:41but in all brands.
09:43This is the way they work.
09:45In this case, the singers release an album,
09:48but they focus on one song.
09:51It's like that.
09:52If you succeed with one song,
09:54and you listen to it 15 times a year,
09:57you will never forget it.
09:59If you focus on one song,
10:01because marketing, as you know,
10:03is not everything that works with marketing,
10:08and focusing on social media,
10:10you can't lose a lot of money in songs
10:13or in the whole market.
10:15That's why you need to focus on one or two pieces.
10:19Speaking of social media,
10:21why do you work with influencers
10:25to sell and promote your collections?
10:32Because there are either influencers
10:34or artists.
10:37We work with a lot of artists
10:40in the West and in France.
10:43For example, Eline Segarra.
10:45We work with Fabien, for example, abroad.
10:49He's the animator of the TV shows abroad.
10:52Ryan Benstein, an actor,
10:54as you know, is French.
10:57In the Arab world, we have Samira Saeed.
11:00We work with a lot of famous people,
11:02a lot of independent Arabs,
11:04and a lot of artists.
11:06But for one thing,
11:08Morocco is very different from France.
11:11What's the difference?
11:13What's the difference in fashion?
11:15You always have to choose
11:17who will wear your design.
11:19As we say,
11:21the ambassador of the brand
11:23should have his image.
11:25He doesn't have to be very famous,
11:30but he should have his image.
11:33His reputation should be good.
11:35Yes, his reputation should be good.
11:37Because, especially at La Haute Couture,
11:39thanks to the well-known people
11:41in social media,
11:43for example, in Paris,
11:46you can't deal with them.
11:48Like in reality,
11:50you can't deal with them
11:52because their image is not good
11:54for the brand La Haute Couture.
11:56He should have a good image
11:58and a good reputation.
12:00He should be an artist
12:02with a good image.
12:04Because the image is not good.
12:06Why?
12:08Because this type of brand
12:10sells to a group of people,
12:12as we say, from the society.
12:14This type of people
12:16don't see their design
12:18as a kind of famous
12:20with a good reputation.
12:22They don't want to wear that style.
12:24You know what I mean?
12:26For example,
12:28you're working
12:30in an international company
12:32and a group of businessmen
12:34see that you're wearing
12:36a bad style
12:38and a bad reputation.
12:40As you said,
12:42the image of that design
12:44is associated with
12:46that businessman
12:48and it's not good for his business.
12:50Is there a difference
12:52between the designers
12:54in Morocco and in the Arab world?
12:56In general,
12:58the designer
13:00shouldn't show up
13:02a lot on social media.
13:04It's not necessary
13:06to have a lot of followers.
13:08But he should show up
13:10at the right time.
13:12He should show up
13:14in fashion shows
13:16or in interviews.
13:18But he shouldn't show up a lot
13:20because I believe
13:22either you show up
13:24or your design shows up.
13:26It's normal
13:28for a celebrity
13:30to have followers
13:32or not.
13:34Those who don't show up
13:36affect his design
13:38and you can't sell
13:40your design.
13:42In your world,
13:44the star is the design,
13:46not the stylist.
13:48For me,
13:50I always say
13:52the brand should show up
13:54not the designer
13:56but the designer
13:58who gives the image to the brand.
14:00Do you understand?
14:02That's why we say
14:04the brand is based
14:06on the designer.
14:08The more the designer knows
14:10when to show up
14:12and when not to show up
14:14the more his creation
14:16shows up in a good way.
14:18What is your story?
14:20Where did you come from?
14:22How did you grow up?
14:24How did you learn fashion design?
14:26I was born in Taza
14:28in my family's region
14:30but my parents are not from Taza.
14:32But I spent my whole life
14:34in Fes.
14:36I was two years old
14:38and I grew up in Fes.
14:40When I was 25
14:42I moved to Morocco
14:44for two years.
14:46In 2013, I moved to Paris.
14:48It was my first time in Paris.
14:50I participated in different fashion shows
14:52but I felt that
14:54this is the place
14:56where I should be
14:58especially during Christmas.
15:00Then I decided
15:02to establish
15:04my own brand
15:06in Paris.
15:10It all started
15:12in Paris.
15:14It wasn't me who decided
15:16to be in Paris
15:18but a lot of events happened
15:20that made you
15:22be in Paris.
15:26How did you start?
15:28How did you finish?
15:30Were there any difficulties?
15:32A lot.
15:34Why?
15:36First of all, you are a fashion designer
15:38from Morocco.
15:40It is normal
15:42that Paris is well-known
15:44especially in fashion.
15:46It is a big city
15:48that doesn't allow
15:50anyone to enter.
15:52You need to have
15:54connections
15:56to reach people
15:58not like in Morocco
16:00or in the Arab world.
16:02Fashion in Paris
16:04is very difficult.
16:06It is like fashion.
16:08For me,
16:10it was difficult
16:12to be present
16:14in Paris.
16:16You always have
16:18a fashion week
16:20in Paris.
16:22You know that
16:24it is very expensive
16:26to have a fashion show
16:28in Paris.
16:30Also,
16:32it is not easy
16:34to convince people
16:36to attend the show.
16:38The first fashion show
16:40that I attended
16:42was for 120 people.
16:44Today,
16:46thanks to God,
16:48people can attend
16:50the show without
16:52advertising.
16:54Thanks to God,
16:56many people come.
16:58What are your relatives
17:00and family proud of you?
17:02When you were
17:04a young boy,
17:06you grew up in France
17:08and went to Paris
17:10where you were able
17:12to make a name for yourself.
17:14People admire your brand
17:16and your fashion week.
17:18It is a great pride.
17:20Honestly,
17:22I am the most proud
17:24of my family.
17:26Especially my parents
17:28and my siblings.
17:30They were against
17:32the show at first.
17:34They have no idea
17:36about it.
17:38It is better
17:40to have a normal job.
17:42You know that
17:44it is difficult
17:46to start a career
17:48in any field.
17:50You need to have
17:52a good salary
17:54to be able
17:56to work hard.
17:58At first,
18:00they were against it.
18:02Today,
18:04they say that you
18:06are a man of business.
18:08What do you think?
18:10As I told you,
18:12Rochemont's clients
18:14are mostly
18:16Egyptians,
18:18people from the Gulf.
18:20Honestly,
18:22the first fashion show
18:24that made me cry
18:26was the one in Marrakech.
18:28I had a good feeling
18:30about it.
18:32Thanks to God,
18:34it was a success.
18:36But you always feel
18:38that the show
18:40is not as successful
18:42as you feel
18:44in Morocco.
18:46I was happy
18:48because a lot of our clients
18:50came from Italy,
18:52Germany,
18:54Saudi Arabia,
18:56from all over the world
18:58to attend the show.
19:00You always feel
19:02that the show
19:04is not as successful
19:06as you feel.
19:08It is not necessary
19:10for people
19:12to know
19:14where you started
19:16and where you are now.
19:18You always feel
19:20that the show
19:22is not as successful
19:24as you feel.
19:26You always feel
19:28that the show
19:30is not as successful
19:32as you feel.
19:34You always feel that
19:36the show
19:38is not as successful
19:40as you feel.
19:42I always say
19:44that success comes
19:46from inside.
19:48You always feel
19:50that the show
19:52is not as successful
19:54as you feel.
19:56You always feel
19:58It's up to him to determine his success, not the other way around.
20:00I've never been successful in making people accept me.
20:05Why? Because you know how it all started.
20:08How you started, the suffering you went through.
20:10Because sometimes, no matter how successful you are,
20:13it's not necessary to go back to the things you did in your life.
20:17I know that.
20:18I know that.
20:19I know what it's like...
20:22For example, a lot of people say,
20:24why did you have to be so famous?
20:27I know where I started and where I am now.
20:29I know how much I want to be famous,
20:31especially in the fashion industry.
20:33So, there's a lot of competition.
20:36It's not like singing, or being able to make a song and be successful.
20:39But the trend is that the older a brand is, the more successful it is.
20:45Because we know that in Paris,
20:47there are brands that are 120 years old.
20:50Even those brands, like Coco Chanel,
20:53don't feel the success of that brand.
20:56They were dead.
20:57Tens of years later.
20:59Of course.
21:00For example, Coco Chanel's history is linked to charity.
21:04It's a sign that the success that the brand has today,
21:09that it's one of the best brands in the world,
21:12they didn't see it.
21:13They didn't live it.
21:15Here, I know that for me,
21:18the success of anything, at any time,
21:21will be with me.
21:24You have a very important experience
21:27that people and young people watching us can benefit from.
21:32Asian designers and entrepreneurs
21:34want to enter the world of fashion creation.
21:38What do you say to them?
21:39Because we know that many of these stylists are hard-working,
21:42talented,
21:44but they have a small shop that they sell on Instagram.
21:47They have a very small budget,
21:49and sometimes they don't make a profit.
21:52There is no profit, there is still no benefit.
21:56And this is for a year or two.
21:58What do you say to them?
21:59Should they be patient, fight, work hard?
22:01What should they do?
22:02For me, I think that a year or two,
22:05you still don't know what is the direction that you want to go in the brand.
22:09Because the success of a designer or a brand
22:14is when you reach a point where you have your own style.
22:19And to reach that point, you have to go through many years of suffering.
22:25Do you understand what I mean?
22:26To reach the point where you become a famous brand.
22:31Today, we can say that I started about 15 years ago.
22:36Until today, we have been working hard to reach a certain style.
22:42It's not easy, as you can see in other brands.
22:44Any brand you see, you know what brand it is.
22:49To reach that level, you need time.
22:52I told you about the issue of designers in the beginning.
22:57The problem that exists in Morocco and especially in the Arab world,
23:03which we don't see much in Paris,
23:05is that people want to succeed day and night.
23:08They start making collections and they have to imagine
23:12that in that first collection, they have to be famous and they have to sell it.
23:16I advise them to go and see the stories of the great creators
23:21and see how they suffer.
23:23People lose a lot of money and they don't pay attention to anything.
23:27Let's go to a new topic and focus on art.
23:30The last part of today's episode is about cinema.
24:0025 to Life.
24:02Since you've been in custody, you've been involved in the theatre program.
24:06Gentlemen, welcome to the horrible night of the dead!
24:16You are monsters! We will kill you!
24:19These are some of the films that are currently in cinemas.
24:23You can go and watch them in CineAtlas,
24:27which is in Jeddah and Rabat Al-Asema.
24:31It's time to say goodbye.
24:35Any last words?
24:37First of all, thank you, Osama.
24:39I've been following you for a long time and I'm glad to meet you.
24:44I'd like to thank the program's crew
24:47and I wish you all the best for the young people
24:49who are starting in the field of fashion,
24:53since we were talking about fashion.
24:55I wish you all the best for the upcoming collections.
24:58This is the end of today's episode.
25:00Thank you, technical and artistic staff, for joining us.
25:04And now, back to work.