Grammy-winner Kendrick Lamar opens up in a rare interview ahead of his historic Super Bowl halftime performance, reflecting on his role as an artist and the impact of bringing hip-hop to the world’s biggest stage.
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00:30This is a true art form, so to represent it on this type of stage, it's like everything
00:41that I've worked for and everything that I believe in as far as the culture, like I live
00:45and die by it.
00:46This shit done changed my whole family life, so I don't take it for granted.
00:51I have to be who I am authentically, and if, you know, the world can't accept that, then
00:57so be it.
00:58I'm gonna go rockin' with it, I'm gonna go put it all the way out there, you know, whether
01:02it's in private or whether it's on the main stage.
01:04Now today I can truly say it's to express myself and express things that people can
01:11necessarily say on the daily, and for them to actually relate to, and come from the most
01:17vulnerable place where people can actually feel it.
01:20I think that is, for me, that's the role for me as an artist, I don't give a fuck what
01:24place they come from.
01:25I'm gonna be the most angry person on the record, you're gonna feel that shit that day
01:28if you woke up and you felt that.
01:30What's the deal everybody, my name Kendrick Lamar, and I'll be performing at Super Bowl
01:3559.
01:36Will you be pullin' up?
01:39I hope so.