The U.S. spirits industry retained its market share lead over beer and wine for a third straight year in 2024, despite a nearly 1% revenue decline. Tequila and mezcal were the only spirits to see sales growth in 2024, rising nearly 3%. Tequila and mezcal surpassed American whiskey sales for the first time in 2023, continuing a two-decade rise in consumer popularity for Mexican spirits and beer. The future of Mexican spirits remains uncertain as the Trump administration postponed tariffs on imports, including tequila and mezcal, for one month amid ongoing negotiations.
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00:00It's Benzinga bringing Wall Street to Main Street.
00:02The U.S. spirits industry retained its market share advantage over beer and wine for a third
00:06straight year in 2024, despite a nearly 1% revenue decline. Tequila and Mezcal were the
00:12only spirits to see sales growth in 2024, rising nearly 3%. Tequila and Mezcal surpassed American
00:18whiskey sales for the first time in 2023, continuing a two-decade rise in consumer
00:23popularity for Mexican spirits and beer. The future of Mexican spirits remain uncertain as
00:28the Trump administration postpones tariffs on imports, including Tequila and Mezcal,
00:33for one month amid ongoing negotiations. For all things money, visit Benzinga.com.