NBA hopes new All-Star Game format resonates with players, fans

The Manila Times

NBA hopes new All-Star Game format resonates with players, fans  The NBA 2025 All-Star Weekend will kick off in San Francisco, California on Feb. 13, 2025 but it won't all look the same as it has in previous editions. For the first time, the league is adopting a new one-night tournament of games instead of the traditional East-West matchup. Bryan Spruell, president of league operations, said the league was taking on elements from the tournament played on Feb. 14, which features rookies and sophomores, known on All-Star weekend as the Rising Stars. Spruell said they would evaluate metrics and analytics as well as how the tournament resonates with fans and among the players.  REUTERS VIDEO  Subscribe to The Manila Times Channel - https://tmt.ph/YTSubscribe    Visit our website at https://www.manilatimes.net    Follow us:  Facebook - https://tmt.ph/facebook  Instagram - https://tmt.ph/instagram  Twitter - https://tmt.ph/twitter  DailyMotion - https://tmt.ph/dailymotion    Subscribe to our Digital Edition - https://tmt.ph/digital    Check out our Podcasts:  Spotify - https://tmt.ph/spotify  Apple Podcasts - https://tmt.ph/applepodcasts  Amazon Music - https://tmt.ph/amazonmusic  Deezer: https://tmt.ph/deezer  Tune In: https://tmt.ph/tunein   #TheManilaTimes #tmtnews #NBA #NBAAllStarGame

Transcript

00:00Of course, it'll be All-Star Saturday night.

00:20I don't know how many of you were actually in here with the sort of dunk preview.

00:24They've got their sort of Kenny with the young stars.

00:27Shaq with the OGs and Chuck with the global stars.

00:31Yes, absolutely.

00:33The familiar part is actually the format, the mini tournament that we've been doing for several years now for the rising stars on Friday.

00:40And so now we're going to carry that champion over into Sunday night.

00:43Also a mini tournament, which would be new for Sunday night, but obviously a familiar format.

00:48So we're looking forward to it.

00:50The Rising Stars Skills Challenge, all that. Do you know if these events are...

00:55Celebrity game on Friday and then Sunday there's the G League teams of three.

01:01So that should be fun too.

01:02And throughout the weekend...

01:07...be set up for All-Star, so that's the new innovation.

01:10I've got to say, just so many good things...

01:12You've got the Rising Stars coming over.

01:15That's that fourth team coming into three teams of All-Stars.

01:18You've got a Young Stars team, a Global Stars team, and certainly an OGs, as Shaq has called it, as the general manager of that team.

01:26So I feel like there's a bit of old and new, but to your point around coming to the Bay Area, be a little bit more innovative.

01:32Go with the new format.

01:33And not just basketball, right?

01:35It's fashion, it's music, it's other things that we'll experience here.

01:37And we look forward to it.

01:39You're going to be a special person to actually bring some additional element to the game too.

01:43SVP and head of live production entertainment will talk you through some of the...

01:48Yeah, a few things.

01:49The guys have to really embrace it.

01:51And I think even being responsive to them, they want a shorter burst in terms of the game and the format.

01:56So I think that mini tournament does that.

01:58And then certainly fans and viewership.

02:00How we'll resonate with our fans and the community of the Bay Area and everybody who's coming in globally to come see us in San Francisco.

02:07So we're hoping that there's some really good elements here.

02:10We'll continue to track it with metrics and analytics and everything else.

02:14And then we'll see, make some tweaks from there.

02:38A lot of time for producing that custom feed just for them.

02:41And that happens in here.

02:42This place is buzzing for three straight nights.

02:47Yeah, there's certain things, right?

02:49Well, welcome to the World Feed Truck.

02:51This is where we'll produce the all-star weekend events for the next three days to transmit around the world to 215 countries and territories.

02:5960 different languages.

03:01We're going to create a custom experience for all of our fans around the world to be able to see the NBA all-star events from San Francisco.

03:08And then add their own unique flavor to it with their own commentators.

03:12Whether they're here on the ground in San Francisco or whether they're back in their home country producing the games from their own studio off-tube.

03:20You can bet that we're going to provide the sights and sounds of San Francisco for them to provide to their fans around the world.

03:27Well, I mean, each one is a monitor, but you have the ability to put multiple.

03:31Matt, maybe you could describe when the events get started what it's like in the atmosphere here.

03:36Oh, yeah. So this is, like I said, outside the nerve center of everything we're doing for the next custom broadcast for all of our international partners.

03:56Yeah.

04:22So.

04:52Yeah.

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