Honor has achieved an impressive 150 percent growth in global business in just two and a half years after becoming an independent company. It has launched the thinnest ever foldable phone with Honor Magic V2 and the path breaking concept phone Honor V Purse, at IFA 2023, Berlin. CEO George Zhao outlined the plans of company's future on the sidelines of the IFA. While companies like Samsung and Apple often follow a familiar design pattern with improvements in small doses, Honor aims to be more aggressive and innovative, he said.
Read the full story here: https://gulfnews.com/technology/consumer-electronics/samsung-and-apple-offer-improvements-in-small-doses-honor-is-more-daring-and-innovative-says-ceo-george-zhao-1.1694254993396
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#UAEnews #mobilephones #Honor
Read the full story here: https://gulfnews.com/technology/consumer-electronics/samsung-and-apple-offer-improvements-in-small-doses-honor-is-more-daring-and-innovative-says-ceo-george-zhao-1.1694254993396
Subscribe to Gulf News on YouTube and watch more of our videos: https://www.youtube.com/user/GulfNewsTV
See more videos at https://gulfnews.com/videos
Read more Gulf News stories here: https://bit.ly/2HLJ2km
#UAEnews #mobilephones #Honor
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NewsTranscript
00:00You know, in the past two and a half years,
00:14in order to start our new operation and new global market,
00:19we designed our strategy to become an iconic tech brand.
00:24And also that we launched our flagship middleweight and entry-level smartphone.
00:30We want to sell to more end-users.
00:37And the European, Latin American, and Middle Eastern,
00:41the Asia-Pacific area, you know, that we set up our team.
00:46We invest in local marketing, brand, and also we set up our retail channels.
00:54Today, I think, I will say that by the end of August 2023,
01:00our order bandwidth in the global market is so far so good.
01:04And then we had a fast growth.
01:07Compared to 2023, our volume improved 150%.
01:17So I also want to use this opportunity to really appreciate your support.
01:22So with our friends' support, I think that we had a very positive growth.
01:29On the other hand, we see that more and more consumers know Honor,
01:35understand our product and our brand.
01:43You know, Honor's new operation is just two and a half years old.
01:48And in the past two and a half years,
01:50you can see that Honor has made faster progress.
01:56Today, when we launched Honor Magic B2 and the new concept phone, Honor B+.
02:02You can see the foldable phone part.
02:05I mean, the foldable is almost the extreme high-tech in the smartphone industry.
02:10And we can deliver the latest and the thinnest foldable phone.
02:17And with this Honor Magic B2, we can support 5000 mAh.
02:23Why today only Honor can do this amazing and fantastic foldable phone?
02:29Because in the past two and a half years,
02:36how to say the technology part,
02:39we are very prepared for the new energy technology,
02:44for the material part, you know, for the foldable pins.
02:48And when we continue to improve our technology and innovation,
02:56we build the foundation to move forward.
02:59So this is Honor having confidence for the future for the next 35 years.
03:06We can continue to deliver the best foldable phone
03:10and the best traditional bar phone.
03:13And when we launch Honor Magic 5 series in Barcelona,
03:18you can see the best display.
03:22It's on camera, the technology.
03:25And also we have the best battery life.
03:29And also, do you remember the focus on the camera technology?
03:35So in the next three to five years,
03:39we will release more and more innovation
03:43that we prepared in the past two and a half years.
03:46And also now we are prepared for the one year, two year later product
03:55that will continue, that can launch the brilliant product.
04:00And more importantly, you can say that Honor product
04:05design philosophy and mindset is different than others.
04:09You know, today for the smartphone industry,
04:14Samsung and Apple, when we launch the new generation smartphone,
04:19they almost just follow the previous process.
04:23And maybe the standard design and a little improvement for the SOC performance,
04:30maybe for the camera part, a little improvement.
04:32But you do not expect big change.
04:37But today, you know, the end consumer feel a little worried about the new smartphone.
04:45So the Honor consumer maybe use a different way,
04:48more aggressive, more positive way to try the industry innovation.
04:53So you can say that for the Honor Magic V2 arm stretching,
04:59I mean, with the traditional two phones together,
05:02if you want to make this thinner,
05:04we will consider using a traditional bar phone,
05:07like, you know, the stretching.
05:10And the cut down to become a new phone.
05:15And so that we can provide fantastic weight and safeness.
05:21So this is also the man's side, you know,
05:24the innovation or revolution.
05:28Well, I can guarantee in the following years,
05:32Honor will continue to bring the best user experience product to the industry.
05:41But today, when Honor launch a new portable phone,
05:45Honor Magic V2 is the best.
05:47It's the industry best.
05:49It's no doubt.
05:51And when we launch a concept,
05:53a portable phone,
05:57Honor will be impressed.
05:59It's a very beautiful design.
06:01So for the flip, we have that.
06:06But we still, you know,
06:09they gave us a very high price internally.
06:13And we also want to be the best.
06:16So when Honor launch the flip,
06:21they must be the best flip phone in the industry.
06:24So that we will provide more value.
06:27So that you can expect that when Honor launch the flip,
06:31you will find all the three categories for a portable phone.
06:35Honor is the best.
06:37Best beginner portable,
06:39best upper-end portable,
06:40and best flip.
06:42In fact, all the things in the past years,
06:46the industry just mislead the end-consumer understanding about a portable phone.
06:54In your mind's eye, the portable phone is sick and heavy.
07:00And you know, there's just a focus on some niche market.
07:04Because even if somebody uses the portable phone,
07:06it can be the backup phone.
07:08You also have a bar phone.
07:10So, but we know that portable phones have, you know,
07:17the value of some user's curious.
07:22So this bar phone cannot support.
07:26For example, they have the 7.9-inch,
07:31the pad-length,
07:33the 7.9-inch pad-length display.
07:39And also they have some special user experience.
07:42For example, when you take photos,
07:48I mean, this part,
07:51you can see that in this side,
07:53you can see the display.
07:56But in fact, on the other side,
07:58you also can see,
08:00I mean, this kind of, you know, the user's curious.
08:04I mean, the photo that you also put in this part,
08:08I mean, so you can manage yourself from photo.
08:13I mean, this kind of user experience is fantastic.
08:17But the bottleneck, the difficulty is it's too heavy and sick.
08:23And you put it in the pocket,
08:25it's uncomfortable.
08:28And also the battery life.
08:29It's maybe just, I mean, a few hours.
08:33One day you need to charge two or three times.
08:36It's not acceptable.
08:39But if you can provide a bar phone like a portable phone,
08:43I think, I believe,
08:45the end consumer will change their decision.
08:50So this is why we reconstruct the portable phone.
08:54I mean, our target is a bar phone like,
08:58you know, the purist thought we can provide
09:02the inward portable phone.
09:05In fact, when we launched Automattic V2 in China market,
09:10the comparative price was 700% growth.
09:16That's a huge improvement.
09:18And many, you know, the bar phone end users,
09:23they change this, the bar phone to a portable phone,
09:27to Automattic V2.
09:28This will be the trend.
09:30I believe we will demonstrate this capability to the end consumer,
09:34to Europe and to the global market.
09:38They can step by step become mainstream.
09:41Of course, today the price is still high.
09:45But I think, firstly, the price level is iPhone 14 Pro Max.
09:52And then we will, as a benchmark,
09:54we will go to the iPhone 14 Pro.
09:58And then maybe in the future,
10:00we can continue with the volume down,
10:03go to the iPhone 14.
10:05So that, you know, the volume for iPhone.
10:08So we can replace that.
10:16Today we are to focus on electronic device.
10:21But for the mobility part, it's, you know, another heavy investment.
10:26Today we want to keep focus.
10:28Because today our competitor is Apple and Samsung.
10:33If we have our focus to compete with Apple and Samsung
10:39in the smartphone industry,
10:42in the pad, in the wearable things,
10:45and then we have a strong foundation,
10:47maybe we can consider.
10:49But today, definitely, we will be deciding the money,
10:55the smart device part to compete with them.