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Fake, sexually explicit images of pop star Taylor Swift this past week caused ripples around the world, as the dangers of AI-generated images caused concerns.

The social media platform, X, took the drastic step of temporarily halting any search results on the singer as it tried to stop the spread of the photos. Many say it was a welcome action but came too late.

Read the full story here: https://gulfnews.com/opinion/op-eds/taylor-swifts-ai-nightmare-shocking-deepfake-scandal-rocks-the-internet-1.100850729

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00:00Millions of Taylor Swift fans around the world were appalled last week when deepfake, sexually
00:10explicit images of hers went viral on the internet.
00:13Twitter, or X as it's now called, did act a little later and actually blocked search
00:20results when you typed in Taylor Swift so that the images could not spread further.
00:24But by the time they did that, it was actually too late because millions and millions of
00:29people had already seen those images.
00:32So the challenge here is, what is it that governments and tech giants can do to tackle
00:37this problem of deepfakes generated by artificial intelligence?
00:41This is the biggest challenge that we're probably facing today, which is why even the White
00:45House weighed in on Taylor Swift and said it was alarmed.
00:48We've seen a bipartisan group of US senators coming together and introducing a bill in
00:52the US Congress just days earlier, which seeks to punish those who generate this kind of
00:57fake content and who seek to distribute it as well.
01:01The Indian government has also issued a warning to social media platforms saying that they
01:05will be held responsible for any deepfakes on their platforms and they need to act in
01:09accordance with Indian rules.
01:11Because remember, it's not just women and girls who are vulnerable to this kind of deepfake
01:18pornography that we're seeing generated by AI because, you know, women are in any case
01:23at the receiving end of so much online abuse.
01:26This will make things worse.
01:27But there is much more at stake.
01:29There is also the impact it could have on countries, on democracies where elections
01:33are being held.
01:34Like India, like the United States, there was a deepfake of Joe Biden that went viral
01:38just days earlier and audio of his telling people not to come out and vote in the New
01:43Hampshire primary and it turned out to be completely fake.
01:46So the onus really lies on governments around the world to transcend any differences and
01:51on tech giants to come together and find quicker and more efficient ways to take down content
01:57like this and not to let it get so viral, you know, to a point where, like in the Taylor
02:03Swift case, 40-50 million people had already seen some images before they were taken down.
02:08What is the point of that?
02:09Is there a better, more efficient way that we can do this?
02:12That is something governments and tech giants need to focus on.

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