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00:00Welcome to the TGN Star News channel. Please subscribe to the channel so you don't miss the hottest news of the day.
00:08Today's real-time communication includes the following content.
00:12Cross-border breaking circle to analyze Wang Hedi's two-time NBA superstar traffic code
00:18When Wang Hedi stepped on the carpet of Fengtian Center again on the weekend of the superstar,
00:24this 24-year-old Chinese artist has written a new chapter in the cross-border literature.
00:29Behind the transformation from a traffic idol to a sports star,
00:32it is the legend of breaking the circle created by three-dimensional value resonance.
00:36There are three main reasons why Wang Hedi has been selected for the NBA All-Star Game.
00:421. Basketball strength breakthrough cross-border ceiling
00:45Technological foundation is solid, although not accepted professional training,
00:49but Wang Hedi is the main force of the school team since the student era,
00:52is good at swing position, has a real-time breakthrough, medium and long-distance ability,
00:57and can even complete a dunk in the game.
01:002. Celebrity high-light performance
01:03In his first show in 2024, he scored 18 points in 15-9,
01:08the highest record of Chinese artists, hit the key four-point shot, and showed his big heart.
01:13Although only 2 points in 2025, the total score of the two seasons is 20 points, and the goal is still in front of the game.
01:20Competitive attitude or recognition of NBA official evaluation
01:23His performance can be circled and pointed out,
01:25showing professionalism in the balance between entertainment and competition,
01:28far beyond the level of ordinary celebrities.
01:312. The key to breaking the circle of young groups
01:34Fan economic effect
01:36As a top artist, Wang Hedi has tens of millions of fans,
01:40which provides an entrance for the NBA to expand young users and the female market.
01:45Wang Hedi's social media topic NBA accumulates,
01:48reads more than 100 million, forms a phenomenon and spreads.
01:512. Cultural symbol value
01:53He wears No. 23 to pay tribute to James,
01:56and interacts with Coolie to learn the behavior of goodnight celebration action,
01:59which deeply integrates the fan circle culture with the basketball culture,
02:03attracting non-traditional fans to pay attention to the game.
02:062. International influence
02:07NBA China related person in charge clearly stated,
02:10Wang Hedi's participation is a key link in the Chinese market to break the circle of strategies,
02:14which further strengthens the image of the NBA in China.
02:203. The best spokesman for the NBA globalization strategy
02:24Asian market representative,
02:26as the only Asian face to compete in two consecutive seasons,
02:29filled the NBA after Yao Ming retired.
02:32The lack of local symbols in China
02:34has become a bridge between the basketball culture in the United States.
02:37Entertainment competition is a need,
02:39the essence of the celebrity competition is the combination of business and entertainment.
02:42Wang Hedi has a strong traffic,
02:44topic-oriented and real basketball,
02:46which perfectly matches the need for the NBA to create a cross-border feast.
02:50Long-term cooperation to strengthen the NBA
02:52rather than keeping it tightly tied,
02:54such as arranging and training with Harry Potter,
02:56or James signing for one,
02:58continue to create hot spots,
03:00pave the way for future cooperation,
03:02from breaking the circle to entering the circle.
03:05Wang Hedi's consecutive selection is not accidental,
03:08but personal strength,
03:09fans' economic and commercial strategies.
03:12He has proven that Chinese artists
03:14can show their professionalism on the international sports stage,
03:17and has also become a key player in the NBA's young market.
03:21Just like the fans,
03:23after Yao Ming,
03:24it is not the players who carry the NBA Chinese topic,
03:27but a top idol who knows how to play.
03:30This cross-border win-win mode
03:32will become a new version of cultural integration.
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