OMNIYAT’s Founder Mahdi Amjad talks about creating bespoke offerings in the luxury segment
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Read the full article: https://bit.ly/39fnFrI
See more videos at https://gulfnews.com/videos
Read more Gulf News stories here: https://bit.ly/2HLJ2km
#Dubai #RealEstate #Property
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NewsTranscript
00:00So, everything started 15 years ago when we acquired the first plots of land in the Business
00:17Bay area.
00:18And at that time, our opportunity that we have identified in the marketplace is that
00:22when everybody is focusing on the large developments and large master plans, there are limited
00:26developers that are focusing on delivering bespoke building solutions, bespoke quality
00:33buildings that addresses a particular segment of the market.
00:36And that was the vision, and we aimed to work with the best designers of the world to deliver
00:42this vision to reality.
00:44And 15 years later, today we are in 2020, and our portfolio is about $5 billion, and
00:50we're very proud to be successfully working with top designers of the world, like the
00:58Dame Zaha Hadid, Lord Norman Foster of Foster & Partners, and the team of Foster & Partners
01:06have been phenomenal in our Dorchester building, Dorchester Collection Hotel and Residence
01:11in downtown area.
01:12And by working and associating and understanding the global top designers of the world, we
01:17understood better our customer needs, we understand better their cutting-edge design,
01:21their cutting-edge solution to provide and address this customer segment.
01:24And that has always been the philosophy for me.
01:26If you look at every of our buildings, they're very different from each other.
01:28We don't repeat the same building.
01:30We find a bespoke solution to address the customer segment.
01:33It's more difficult, it's by far more time-consuming, something that we have learned in a hard way
01:39over the last 15 years, but the result and the outcome, it's phenomenal.
01:48Due to the philosophy of Omniart, again, focusing on bespoke properties and focusing on building
01:57the right property for the right audience, customer segment, that can be successfully
02:03executed if you pay attention to every detail.
02:06Thankfully, as a developer who has a very limited and focused portfolio, we have the
02:13ability to pay that level of attention to the properties and to the buildings we produce,
02:17and accordingly, the result is the manifestation of what you see today.
02:20Thanks to His Highness Sheikh Mohammed bin Zayed, His Highness Sheikh Mohammed bin Rashid,
02:25the true leadership of this country and this city that has come together to demonstrate
02:30unity brings power, unity brings execution to the ability, and when you follow that with
02:35a fantastic team who is dedicated, it's a manifestation of what's possible.
02:41We try to learn from that, we try to be inspired by that leadership and that approach, and
02:45we are very proud of our people, our team, and the way they've handled as well through
02:49this pandemic and looked at and touched on every touchpoint that we have had.
02:56And the result is successful today, Omniart Palm Jumeirah is already over 91% complete,
03:02I think we are now closer to 94-95% complete, and we're looking forward to complete the
03:08building by the end of this year.
03:10This is the ultimate residential experience, and we went out to secure the right hospitality
03:14partner.
03:15Dorchester Collection is looking at providing an additional level of service to the clientele
03:20base, reflecting their hospitality background and hospitality experience.
03:24So that goes in a long list of a la carte level of services, depending on customer needs,
03:31and they can have the full package of the services, like they live in a five-star hotel.
03:35The residence Dorchester Collection, Dubai, is another big manifestation of ultimate residential
03:41living in downtown area.
03:43So now we've delivered one for this part of the city, we're planning to repeat the same
03:47success in that part of the city.
03:49This is an exclusive residential building with only 39 residents, even smaller selection
03:55compared to OmniPalm, but with all the amenities and all the experience, and enjoys the exclusivity
04:03of being a neighbor to a Dorchester Collection hotel.
04:07That is scheduled as well for opening in Q4 2022.
04:12Beyond which, we are of course continuously looking at bringing into the market a new
04:15product using our current land bank and new opportunities in Dubai, and tailoring those
04:21products to the requirement of the city, and we're eyeing always regional expansion and
04:26global expansion, reflecting our knowledge, reflecting our know-how, reflecting our experience
04:31over the last 15 years of real estate development, which has been a phenomenal success thanks
04:36to our customer base and thanks to the city.