Coca-Cola is launching a prebiotic soda brand, Simply Pop, in late February, targeting West Coast and Southeast consumers. The move challenges industry upstarts Olipop and Poppi, which have fueled growth in the digestive health soda market. Under Coke’s Simply juice brand, Simply Pop, will feature fruit-forward flavors with no added sugar, real fruit juice, vitamin C, zinc, and prebiotic fiber. Olipop and Poppi have driven category growth to $440 million in 2024.
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00:00It's Benzinga bringing Wall Street to Main Street.
00:02Coca-Cola is launching a prebiotic soda brand, Simply Pop, in late February,
00:06targeting West Coast and Southeast consumers. The move challenges industry upstarts
00:11Olipop and Poppy, which have fueled growth in the digestive health soda market.
00:16Under Coke's Simply Juice brand, Simply Pop will feature fruit-forward flavors with no
00:20added sugar, real fruit juice, vitamin C, zinc, and prebiotic fiber.
00:24Olipop and Poppy have driven category growth to $440 million in 2024.
00:30For all things money, visit Benzinga.com.