Indiana State Fair chief development and strategy officer Ray Allison was the keynote speaker at the 2025 Agricultural Shows Australia national conference.
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00:00Hi, I'm Ray Allison with the Indiana State Fair in the United States.
00:03I'm here at the AgShows Australia conference in the Gold Coast.
00:08I think AgShows fairs, as we call them in the United States, are incredibly important. I think
00:13they're more important now than maybe ever. What we do matters in this industry and I think it's
00:18because of where we're rooted and that's in agriculture. We have a story to tell and I
00:22think it's really important that we tell that story and we continue to tell that story,
00:26especially in an age when most people don't know anything about agriculture.