This footage showing an influencer dyeing his white cat bright pink has caused outrage with animal lovers accusing him of risking the feline's health for views and likes.
The incident took place in Ufa, Russia, when the influencer, named Ravil Blago, decided to change the appearance of his cat Ceri.
The disturbing video shows the poor white cat being professionally dyed pink at a hair salon.
But many of his 120,000 Instagram followers were far from thrilled at the images and said that it was cruel and dangerous for Ceri.
Video: NewsX
The incident took place in Ufa, Russia, when the influencer, named Ravil Blago, decided to change the appearance of his cat Ceri.
The disturbing video shows the poor white cat being professionally dyed pink at a hair salon.
But many of his 120,000 Instagram followers were far from thrilled at the images and said that it was cruel and dangerous for Ceri.
Video: NewsX
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NewsTranscript
00:00I painted the cat pink. Now the goal is not just a cat, but real fashion and canoes.
00:07Her eyes, as before, are different. One is blue, the other is brown.
00:15And now with pink wool, she looks like she just returned from the Gucci show.
00:19The paint is completely safe, without chemicals and smell. Everything was done carefully, with care and respect for the fluffy model business.
00:27And my friend Elsa, a colorist, helped me, who can show at least the cat, at least the elephant, at least my nerves after this experiment.
00:35Ciri is still silent, but her gaze says she is sleeping. Man, you got it!
00:39If you don't get in touch in the morning, you know, I have style there.