Some RM24.84mil worth of Malaysian fresh durians were exported to China from August till December last year, and the durians are now available in 16 regions in China, the Agriculture and Food Security Ministry told Parliament on Feb 25.
“The Beijing Agriculture Advisor Office is promoting Malaysian durians and has also found through a survey that Malaysian fresh durians are well received by the Chinese market and are regarded as premium," said deputy minister Datuk Arthur Joseph Kurup.
Read more at https://tinyurl.com/4marc7fs
WATCH MORE: https://thestartv.com/c/news
SUBSCRIBE: https://cutt.ly/TheStar
LIKE: https://fb.com/TheStarOnline
“The Beijing Agriculture Advisor Office is promoting Malaysian durians and has also found through a survey that Malaysian fresh durians are well received by the Chinese market and are regarded as premium," said deputy minister Datuk Arthur Joseph Kurup.
Read more at https://tinyurl.com/4marc7fs
WATCH MORE: https://thestartv.com/c/news
SUBSCRIBE: https://cutt.ly/TheStar
LIKE: https://fb.com/TheStarOnline
Category
🗞
NewsTranscript
00:00Thank you, Mr. President.
00:03Malaysia has started exporting fresh durian to China on 24 August 2024
00:12with a quantity of 40 metric tonnes through air transport.
00:19For the period from 24 August 2024 to 31 December 2024,
00:26the Malaysian Regulatory Authority has recorded a quantity of 413.61 metric tonnes of fresh durian.
00:36From Malaysia, it is estimated that 24.84 million ringgit has been exported to China.
00:45Based on a survey by the Ministry of Agriculture or PPP in Beijing,
00:52Malaysian fresh durian has received a very positive reception in the Chinese market,
01:00where the popularity of Malaysian durian is considered as a premium.
01:05Malaysian durian can now be found in 16 regions in China,
01:11including Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin and Chengdu.
01:19The Ministry of Agriculture and PPP in Beijing is also actively promoting the use of Malaysian durian
01:26to recognise the characteristics and advantages of various varieties of Malaysian durian.
01:32Among the main challenges faced by the Malaysian durian industry in maintaining the competitiveness of fresh durian is
01:40first, export cannot meet the requirements.
01:45At present, Malaysian durian has received high demands from countries such as China, Singapore and Hong Kong.
01:53The size of the fresh durian market in China in 2020-2023 is worth 32 billion ringgit.
02:03However, the demand for fresh durian for export cannot be met by the global export.
02:10The supply of fresh durian is limited to the harvest season, usually only twice a year.
02:18Second, the shelf life of fresh durian is short.
02:25Freshly harvested durian must be exported and marketed within three to four days to maintain freshness and quality.
02:34This is different from fresh durian from Thailand and Vietnam,
02:38which has a longer shelf life of up to 25 days due to maturing before ripening.
02:47And third is the logistical cost.
02:50Exporting fresh durian to China in the short term requires air transport at low temperatures,
02:57which causes higher shipping costs compared to fresh durian from Thailand and Vietnam,
03:03which is shipped by land.
03:05Although there are some challenges in exporting fresh durian,
03:10the Ministry believes that fresh durian from Malaysia, which is in the premium segment,
03:15is able to compete and continue to grow in the Chinese market.
03:18The Ministry always supports any entrepreneurs who want to carry out large-scale durian planting.
03:26However, the power to export fresh durian is under the jurisdiction of the state.
03:32This is based on the 9th schedule of the Ministry of Agriculture.
03:36However, in order to help durian farmers in Pahang,
03:41DOE or the Ministry of Agriculture can allow some areas in the food export reserve
03:52or TKPM for durian planting, depending on the request.
03:57And for your information, throughout the 12th schedule of Malaysia,
04:02the Ministry of Agriculture has provided various incentives for durian planting
04:08under the long-term fruit planting project.
04:13For 2021-2024, a total of 4,762 people have benefited from the development of agricultural infrastructure,
04:24agricultural inputs, and agricultural equipment from this program.
04:29And to boost investment in the export of food, including durian,
04:35the Ministry also offers the Galakan Durian Incentive for the export of food
04:41under the 1967 Durian Procurement Act as an incentive to companies and investors
04:49to carry out upstream food sector projects.
04:53This durian incentive allows companies to benefit from the exception of 100%
05:00of commercial production durians for up to 10 years
05:04and a cut in revenue based on a suitable model spending.
05:09Before starting a durian planting project or expanding the durian planting project,
05:14entrepreneurs can make use of this incentive to the Ministry.
05:18That's all and thank you.
05:20Okay, I invite Pasir Salak.
05:23What is the approach planned by the Ministry
05:26so that Malaysia can penetrate the global durian market extensively,
05:31not just to the three countries mentioned earlier,
05:34which takes into account the competition for durian exports to neighboring countries
05:39such as Vietnam and Thailand?
05:42Thank you, Mr. Pasir Salak.
05:45The Ministry is always ready to help all durian farmers and entrepreneurs,
05:51regardless of their size.
05:55And for us to market our durian to the international market,
06:02as I said earlier,
06:04in China, the market for durian is Rp32 billion a year.
06:12And of this, 90% is controlled by neighboring countries.
06:17Malaysia is only able to control this much, only 5%.
06:22And that is also why we target premium durian products
06:28so that we can sell at a higher price
06:32and help our durian entrepreneurs sell at a higher price as well.
06:38So we have a Ministry of Agriculture in Beijing
06:44and they always make efforts to promote fresh durian fruits from Malaysia
06:51in various programs such as China ASEAN Expo,
06:56in-store promotion,
06:58Taste of Malaysia,
07:02and also online sales in China through platforms such as Taobao, for example.
07:10And not only in China,
07:13we are exporting fresh durian to 31 countries in Malaysia,
07:19but China is the biggest market for those who are waiting for Malaysian-made durian.
07:25That's all and thank you.