This Is Why Jaguar Rebrand Was Genius

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Rory Sutherland tells why sportscar owners switched to Skoda EVs.  Want video and photo content that grabs attention and drives views? Order your custom videos from us today and watch your brand soar! Check out our website financian.com find the link in bio.  Don't forget to follow us on Instagram - @financian_ https://www.instagram.com/financian_/  Don't forget to follow us on TikTok - @financian_ https://www.tiktok.com/@financian_  #short #shorts

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00:00Speaking of things going badly Jaguars rebrand before you criticize what someone does you've got to understand what they're trying to do

00:06They expect to lose all but 15% of their customers all but 15% of their customer exactly by moving to a much more upmarket

00:16Expensive car on an electric platform

00:19We either succeed in which case great or if we fail to be honest, we were heading for disaster

00:24Anyway, there are cases kid a for example

00:27Where bands produce an album that kind of alienates their existing fan base for Jaguar?

00:33This is a kind of sergeant pepper moment and the new car by the way, which we've only just seen this morning

00:37Just for people listening. I haven't seen it. What is it? It's highly polarizing. It's an extraordinarily bold design

00:42I personally like it. It seems to come in two colors, Miami pink and London blue

00:47I recently had a bit of an issue where somebody said electric cars are expensive and I kind of went well

00:52Kind of pets doesn't it because an electric Skoda will be more expensive currently than a petrol Skoda, but in performance and

01:01Quietness the electric Skoda is probably more akin to a petrol Audi than it is to a petrol Skoda

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