A documentary exploring the life and work of influential mid-century architect and designer, Eliot Noyes, who is best re | dG1fejhUczhyNktJdFU
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Short filmTranscript
00:00People think design is the superficial details,
00:04how something looks.
00:05What they miss is that design is much deeper than that.
00:09Elliot Noyes paved the way for us.
00:11Elliot Noyes might be one of
00:13the best examples of what it means to be a designer.
00:18Elliot Noyes had quite a purist view of modernism,
00:23that design could be at the core of building a future society.
00:28More practical, more beautiful, simply better.
00:32He started the design program at IBM.
00:35He had this idea for something completely new,
00:38that design should be infused
00:40through all layers of the business.
00:42Back then, they didn't have words
00:43like marketing or even brand.
00:45Good design is good business.
00:48He was almost like a shrink for the company.
00:50You know, here's who you really are.
00:53Modernism was a bit of a victim of its own success.
00:56The trajectory that U.S. consumerism was on
01:00wasn't sustainable.
01:01Stop the unnecessary consumption of resources.
01:04I mean, what about that?
01:05We're still ripping off these other countries.
01:08Architects and designers didn't see themselves
01:10as part of the problem.
01:11I am not a political guy.
01:14I'm interested in making my points through my work.
01:19We have this amazing legacy.
01:22It is as modern now as it was back then.