Categoría
🎥
CortometrajesTranscripción
00:00If you kicked the ball, would you score a goal?
00:01No.
00:02Go on, Touker.
00:02Touker, I bet you can't score.
00:03I bet you can't score.
00:08Oops.
00:10Touker's life in a nutshell.
00:15How does that happen?
00:18How does that happen?
00:22Dragons Den, Britain's most intense elevator pitch,
00:27in which aspiring entrepreneurs go
00:29head-to-head with five deal-hungry multimillionaires.
00:35Peter Jones.
00:37I love this job.
00:38Titan of tech, and the Den's longest serving dragon.
00:42You need to take a deep breath.
00:43I know, I'm literally shaking.
00:45Debra Meaden, the sustainability champion,
00:48who puts her money where her mouth is.
00:51Sadly, that money is staying right where it is.
00:54Touker Suleyman, a fashion industry maverick,
00:58who's never afraid to take a punt.
01:01I have to be passionate.
01:02That's fascinating.
01:03Zara Davies.
01:04I want to eat your face.
01:06The queen of crafts.
01:07Look at this way, Steven.
01:08Who tells it exactly as it is.
01:10I'm just trying to cut through the BS and get it straight.
01:13And Steven Bartlett.
01:15Here we go.
01:16Social media mogul.
01:18He's the baby of the bunch.
01:19And bringer of fresh fire.
01:20Have you got anything nice to say, Touker?
01:22No.
01:23Tonight.
01:25Wow, 15 years old and standing here
01:28in one of the hottest business places in the world.
01:31You must be immensely proud.
01:33I just can't.
01:34I'm just not that excited about it.
01:36You sold it for less than you bought it for.
01:38I'm not sure.
01:38I'm sorry.
01:39That's pretty fundamental.
01:41If you keep interrupting me while I'm talking.
01:43Have you watched Dragon's Den before, Touker?
01:44Yes.
01:45OK.
01:45Keep quiet.
01:46Oh, he went for the jugular there, didn't he?
01:48Yeah, that's a great question.
01:50Full of them.
01:50Oh.
01:56Welcome to Dragon's Den, where cash-hungry entrepreneurs
02:01are waiting to pitch their ideas and inventions.
02:04In this pressure cooker for commerce,
02:07passions will be ignited and the underprepared
02:10shot down in flames.
02:15First to face the dragons is an entrepreneur from Middlesbrough,
02:19Cassie Imadi, who didn't have a pen and paper to hand
02:23when she had her light bulb moment.
02:25It was in the shower when I had this idea.
02:28So I literally leaped out of the shower, ran downstairs,
02:31rang my mum.
02:33She thought I was pretty crazy.
02:35Then I quit my job a week later.
02:38And yeah, that was nearly four years ago now.
02:42Cassie believes her product could be a game changer,
02:45as well as a planet pleaser.
02:47I am bringing into the den the next big thing
02:50in plastic-free beauty.
02:55Smells nice, doesn't it?
03:00I cannot wait to tell the dragons all about my brand.
03:06Hi, dragons.
03:07My name's Cassie Imadi, and I am the CEO and founder
03:10of the plastic-free body and hair care brand, Nudie.
03:14I'm here today to ask you for £70,000 in exchange
03:17for 7% of my business.
03:21I launched Nudie back in 2018 with one mission,
03:24and that was to make bars of soap cool again.
03:28Fast forward nearly four years,
03:30we not only have a range
03:31of moisturizing shea butter soap bars,
03:34but also solid shampoo bars, an award-winning razor,
03:37and a line of skincare.
03:39At the moment, we're stocked
03:41in 93 Sainsbury's stores nationwide,
03:43in WH Smith Travel, and through our website.
03:47I would love for you to test some of the products,
03:50and I'd love to answer any questions
03:53and hear your thoughts.
03:55Nice and quick.
03:56Yeah.
03:59A range of plastic-free bathroom essentials
04:02is the idea Cassie Imadi is hoping to clean up with.
04:06Practice what you peach.
04:07It's all a little bit tongue-in-cheek and fun.
04:11She's offering to hand over 7% of her company
04:15in return for £70,000.
04:19It works, look.
04:20Oh, have you tried it?
04:21It's a razor.
04:22Yeah, I'll do the rest when I get home.
04:25Stephen Bartlett is first to find out
04:28if Cassie's business is as cutting edge as her razor.
04:34Cassie, your product is beautiful.
04:38And the branding is spot on.
04:40You know, one of the best brands
04:41I've ever seen come into the den.
04:43Thank you so much.
04:44It's really beautiful.
04:45What's your background?
04:46My background is in PR and creative marketing.
04:49Your branding's excellent,
04:51but this is a really crowded space.
04:54Why are you going to win?
04:57Okay, so I'd like to think that our offering
05:01is a little bit different and diverse,
05:02and that's something that's always at the forefront
05:04of my mind when trying to develop.
05:06So how is your offering a little bit different and diverse?
05:08So we are one of the only completely plastic-free brands,
05:14you know, many are sustainably led,
05:16but not quite 100% plastic-free.
05:19So apart from the plastic-free,
05:21what are the other claims that you can make
05:23in terms of the environment?
05:24Yeah, so we're all vegan-friendly, cruelty-free.
05:28All of the packaging is created using water-based inks.
05:33So kind of every touch point has been thought about
05:37to try and be as good to the planet
05:40and sustainable as possible.
05:44Cassie's eco-friendly products
05:46appear to have impressed the dragons.
05:50Stephen Bartlett is now keen to nail down the numbers.
05:562018, you started?
05:58Yes, 2018, yeah.
05:59How have sales been since 2018?
06:01So 2018, our sales are just over 15,000.
06:06Yes.
06:06And then the following year was around 35,000.
06:10What was the net profit in that 35,000 year?
06:15I'm so sorry, I actually can't remember
06:16what the net profit was in that year.
06:19Did you make money?
06:20No, no.
06:21You lost money?
06:22We lost money.
06:232020?
06:24So 2020 was instrumental for us
06:28and it really kind of changed everything for my business.
06:32So we did around 337,000 pounds turnover.
06:37Wow.
06:38Do you know what the gross profit number was in that year?
06:41250.
06:43And what was the net profit?
06:44Our net profit was a loss of 11,000 pounds.
06:51Okay, and 2021?
06:52Yes, so 2021, we finished on around 378,000.
06:58Gross was 315,000
07:02and we made a loss of 46,000.
07:08Can I just check up on something?
07:11So 2020, 250,000 pounds gross, minus 11,000 loss.
07:16Yeah.
07:17So where did you spend a quarter of a million pounds?
07:20So probably a lot of expensive mistakes were made
07:24trying different types of advertising
07:26like Facebook ads and Instagram ads.
07:28I think we waste, well, I don't think, I know.
07:31We've wasted a lot of money.
07:34Okay, okay.
07:37So that's 2020.
07:38Yes.
07:39Are you a fast learner?
07:41I'd like to think I'm very trying to be.
07:42So in 2021, you've spent 350,000 pounds,
07:48100,000 pounds more than you spent in the previous year.
07:51Yeah.
07:52What did you spend that on?
07:54Once again, I think that was me trying to continue
07:57with this growth and especially
07:59with the direct to consumer side of things,
08:03I would kind of get a couple of months down the journey,
08:06maybe working with a performance marketing agency,
08:09but I'll be honest, I was very naive in that space.
08:13So tell me then what's changed
08:16because I've got to say those two years are pretty alarming.
08:19Of course.
08:20So I really want to try and like diversify
08:24how we get sales in.
08:26So looking to different, more traditional kind of avenues.
08:30So trade sales, we've got Sainsbury's, which was brilliant.
08:34And what are your margins with Sainsbury's?
08:37Um, no, I'm sorry.
08:39That's pretty fundamental.
08:41I know.
08:43Being completely honest,
08:44I know this isn't the best thing to say.
08:46I'm very much learning about the analytical side of things.
08:50That's not analytics.
08:53We're not talking analytics.
08:54We're talking the fundamentals of the business.
08:57Yeah.
08:58What's your margin?
08:59Yeah.
08:59I'm not sure, I'm sorry.
09:01CASSIE REVEALS A SHAKY GRASP OF THE COMPANY'S FINANCES
09:04AND TUKAR SULEIMAN WANTS TO KNOW
09:06IF HER SALES PREDICTION IS VIABLE.
09:12So this year, what do you think you're going to turn over?
09:15So this year we're hoping to do 600,000.
09:20OK.
09:21So those 600,000 sales must be financed.
09:25Yes.
09:26So you're going to turn over 600,000.
09:28Yes.
09:29So those 600,000 sales must be financed.
09:31Yeah, of course.
09:33So have you done a cash flow forecast for the year
09:38to see how much more money you're going to need than 70,000?
09:41No.
09:42No.
09:43So it's like this.
09:45Yeah?
09:46Yeah.
09:47Touch and go, get the money in.
09:49Have I got enough to pay my supplies?
09:50No, I haven't.
09:51What do I do?
09:52Stop this, start that.
09:53A bit like that, yeah?
09:56Perhaps a little bit.
09:57A little bit.
09:58You've got to realise, you know,
09:59that the biggest opportunity in your business
10:02is you and your brilliance,
10:03but also the biggest threat to your business is you.
10:05Yeah.
10:06Could I ask you a question?
10:07Sorry.
10:08I was just going to say, with younger founders,
10:10you have to very, very quickly realise what you're bad at.
10:13Yeah.
10:13And mitigate the risk of your own inadequacies.
10:16Absolutely, yeah.
10:18Can you come back to me, Tassia, for a second?
10:19Yes.
10:20So you haven't got a cash flow forecast.
10:23So in your head,
10:25what are you going to spend the £70,000 on?
10:28So my plan is to spend the £70,000
10:31on potentially getting a new business development manager
10:35in kind of full-time.
10:37And how much will you pay that person?
10:39I'd imagine around £30,000.
10:42Do you know what you need?
10:42A CEO.
10:44A real experienced operator to run the business.
10:47Stephen, if you keep interrupting me while I'm talking,
10:50I'll never get any...
10:51You weren't saying anything to...
10:52It's the first time you've interrupted me.
10:54Have you watched Dragon's Den before, Tuca?
10:56Yes.
10:57Okay. Keep quiet.
10:58Okay, Tassie, over to me.
10:59So you were going to tell me
11:01how are you going to spend the £70,000
11:03before I was interrupted?
11:05So a big piece for me is obviously
11:07we are very much brand-led,
11:09and although it doesn't necessarily mean that...
11:11I think he's just looking for a number.
11:13I think he's looking for £70,000, £30,000,
11:17£10,000 there, £10,000 there, £5,000 there.
11:17Sorry, don't interrupt him.
11:20He doesn't mind me doing this.
11:21I'm more polite than you.
11:24I think the rest would be spent on marketing support.
11:27Okay, how much would that be?
11:29The rest of the money would kind of be...
11:31Oh, oh no.
11:32What about stock?
11:33How are you going to supply the stock
11:36if you're going to spend all the money
11:38on marketing and a manager?
11:40Then you're going to need working capital.
11:42Well, so we're definitely...
11:42You are absolutely correct.
11:44We're definitely going to need working capital.
11:49I honestly think you've got a great product.
11:52You've got a lot of potential,
11:54but it looks like everything is wishful thinking.
12:01Cassie's pitch continues to nosedive,
12:04and it seems Deborah Meaden has heard enough.
12:10Cassie, you've created a lovely brand.
12:14That's lovely, by the way.
12:15The whipped-up cream feels really...
12:19It's got a lovely scent and feels lovely.
12:21But you're missing the absolute fundamental
12:25engine room stuff of a business
12:27that you have to live, eat, breathe, and sleep.
12:32And that makes it impossible for me to give you my money
12:36because I don't have the confidence
12:38that you're going to spend it in the right way.
12:41I'm really sorry, Cassie, I'm out.
12:42I thank you, Deborah.
12:45Cassie, giving you 70,000 pounds today
12:48would be such a reckless risk on my part
12:53because you've demonstrated
12:56that you don't have the financial know-how
13:00to deploy that capital in an effective way.
13:03And so I'm going to say that I'm out,
13:04but I wish you the best.
13:07Do you know what?
13:08Self-belief is one of the most important factors
13:13in an entrepreneurial journey,
13:14without a shadow of a doubt,
13:16but it also needs to be balanced with realism.
13:19And I don't think you understand
13:20the commercial building blocks
13:22of how to make sure the business is profitable,
13:25how to bankroll the business,
13:26how to manage your cashflow.
13:28And I think all those things together
13:30make it something that's impossible to invest in.
13:34So I won't be investing, and I'm out.
13:36But I really hope it's been a big learning experience.
13:42Cassie loses three dragons in quick succession,
13:45and her soap proposition is on a slippery slope.
13:50But has her product persuaded Peter Jones
13:53that the entrepreneur could benefit from his help?
13:58Do you know what's really frustrating?
14:00And Stephen said it first off.
14:02I think this is fantastic.
14:06The way that you have put a brand together,
14:09I think it's brilliant.
14:10I even love the funny words, you know,
14:12in the nuddy, and I think there's a really nice twist,
14:15but there's everything about this.
14:16I love this.
14:17I love the smell.
14:19I can still smell it on myself now.
14:22And that's really fantastic.
14:24Should last you all day.
14:30I'm interested.
14:31Obviously, that's why I'm pausing.
14:35I'll let Tuca talk to you for a minute.
14:36Oh!
14:39Look, if you'd come in here and said,
14:42look, guys, I'm in real mess.
14:44I need help.
14:45I need 30, 40,000, and I'm going to give you 30%.
14:50A lot of dragons here might have thought differently,
14:51but you've come in for 70,000.
14:53I've worked out that your 600,000 turnover
14:57is going to be a road crash in your cashflow,
15:02and it's not going to work.
15:05But I like you.
15:09Mr. Jones is probably waiting there for me.
15:12No, I'm not.
15:12I was just really intrigued.
15:13You're actually quite sharp.
15:15Right.
15:16In my view...
15:18I was just saying to Cassie, she's quite sharp.
15:21But at the same time, very clearly,
15:23there's a financial management issue in this business.
15:26Yes.
15:27And you're the issue.
15:28Yeah.
15:31So I'm sadly going to say that I'm out,
15:33but it got really close for me there.
15:35Thank you very much.
15:36I appreciate that.
15:38Right.
15:38I was waiting, actually, for Mr. Jones to say,
15:42shall we both put a lifeline up?
15:43But he's gone, right?
15:45So on that basis, all I can say to you is,
15:47it is not investable the way it looks today.
15:51So for that reason, I'm out.
15:54Thank you very much, guys.
15:56I appreciate it.
15:57Well done, Cassie.
15:58For a brief moment,
16:00it looked like a dragon partnership
16:01might be a possibility for Cassie,
16:04but Peter Jones and Tuca Suleyman decline the deal,
16:07and she leaves with nothing.
16:10It's quite a hard hearing kind of feedback.
16:12Highlighting areas of myself that need a little bit of work on,
16:17that's quite difficult.
16:19But I do feel like it was constructive.
16:22You could take anything
16:23and spend £350,000 marketing it
16:26and get a £370,000 turnover.
16:28Anybody could.
16:29And then value it at a million.
16:30And value it at a million, there you go.
16:32I'm definitely going to take that feedback
16:34and go out there, prove the dragons wrong,
16:37and keep my business growing.
16:40MUSIC
16:54Next into the den is Jason Gledhill from Hampshire.
16:58So I've been in the leisure industry since I was 20.
17:02And in 2015, I started my own company.
17:05I've enjoyed it and it's building up something for myself,
17:07for my family.
17:08I think they're going to be proud
17:17Jason can be forgiven for feeling a little emotional
17:21Especially given what lies ahead
17:24I'm excited to go into the den and nerves at the same time
17:30Getting more and more nervous as we get closer
17:38You
17:46Hi dragons, my name is Jason Gleshill, and I'm owner
17:50founder and director of Redcot Leisure limited
17:53I'm looking for a hundred thousand pound investment for 10% of my company
17:57Redcot Leisure
17:59manufactures and retails
18:01microcampus micro camper conversions and
18:04awnings and accessories for micro campus
18:07This is our very own layout
18:12And it's in the sleeping setup as a moment
18:23So what is a micro camper?
18:24It's a van derived car such as a Citroen Berlingo or a Peugeot partner and our conversions retain the five traveling seats
18:31So it can be used every day as your everyday vehicle or as a camper van or day van
18:36My plan is to open more branches
18:39Across the UK and then eventually open more in Europe
18:43Thank you for time. If you'd like to come and have a look at the micro camper, please do if you have any questions
18:48Please let me know
18:50Micro campers as well as micro camper conversion kits and accessories are the offering from Jason Gledhill. I
18:58Want to see Peter in that micro?
19:00Oh
19:05Party for one
19:07Jason is seeking a hundred thousand pounds in return for a 10% share in his business. I just want to see if it's long enough
19:14Can we shut the boot on it?
19:16Bye. Mr. Jones night
19:18See in the morning
19:21Legroom doesn't appear to be an issue
19:24even for the dens tallest dragon
19:27But now Peter Jones wants to size up Jason's business
19:34So Jason and I have to say it was very comfortable
19:39So what vehicles does this fit any van drive cars? So
19:44Anything that's based on a van so they all have sliding doors on them and they all have good head height
19:50But you can park it anywhere you can park in a multi-story car park and how many of you sold so far?
19:56what the vehicles or the order what the two versions
20:00So what's the difference? So for instance this vehicle you can buy the complete vehicle as it is with a new MIT and
20:08It's 11 10 9 9 5 and it's all done 11,000 pounds. Yeah
20:14That's mad
20:16Good man bad man, really good man, especially when you know a motorhome with the same age as this will probably cost you 35,000
20:24so
20:25How much does it cost to this package now a full conversion which includes electricity bridge?
20:32Blackout blinds cooker and a kettle is
20:352,000 for the majority of vehicles you charge 2,000 to do all of us
20:40Yeah
20:41When someone buys a conversion they order online and they can either have it sent directly to them or they can go to one
20:47Of our branches and we're install it for them
20:50Okay, and what's been the turnover the last 12 months?
20:54Eight hundred and fifty eight thousand
20:57gross margin gross margin
21:01374 and the net margin
21:04224
21:05Well, you've done really well
21:07Thank you
21:11Comparative affordability plus healthy profits equals praise from Peter Jones
21:17She's better known for crafting than camping
21:20So will Sarah Davies be sold on Jason's plans to open up the great outdoors? I
21:29Absolutely love this sort of stuff
21:31My dad built me a camper van last summer. I mean we just the kids love it
21:35Yeah, we absolutely love it. And obviously you've massively benefited from the huge buzz in this market since lockdown
21:43Yeah, but what the great thing is, I don't think that shows any sign of slowing down
21:47Normally, you need a lot of money to buy a motorhome and this opens the door to people
21:52To get a motorhome, you know for relatively cheap money and it's their everyday car
21:56So it's just one vehicle that's doing a bit of everything. I
22:00Think it's absolutely brilliant. So you want to scale up and
22:04What's the plan for spend with the hundred grand a couple of things? We've done very little advertising and also
22:09Purchasing more expensive vehicles
22:12And increasing the stock level we have what is your stock holding at the moment probably about 350,000
22:19and cash in the bank
22:2275 so you don't really need the hundred grand from us. No, I've done all this on my own. I've not had a mentor
22:29and that's that's
22:32What what I need I think to take to the next level
22:40One man band Jason feels a dragon's backing could make his business really sing
22:48But a marketing minded Debra Meaden has a pressing question
22:55Jason what's the brand a Redcott leisure? Yeah
23:04I'm gonna say next. Yes the name of your company. Yeah, what's your brand?
23:09um
23:13Good question, isn't it a good question? Yes, because I can see you know, this is the type of community
23:19That that will be wandering over and saying cool. That's cool
23:22Yeah, where did you get that from but they're not gonna say I need to get a red car
23:28Limited Redcott leisure. Are you really wedded to that brand? No, the only thing I know about marketing is you want something?
23:35That is not a sort of a more unique word
23:38So it's easier to you know, there's no point you need it. It does what it says on the tin tape name. Yeah, what about?
23:44camp car I
23:47Know why you're in marketing
23:50But you've got a lot more competition when you do that. It's obviously we I think he was joking
23:54There is no way in this world. Anybody is ever gonna name that cat car
23:57I
24:02Stephen Bartlett's camp car seems to have stalled on the starting grid
24:07Yet given his lack of a clear brand identity is Peter Jones still prepared to green light?
24:14Jason's onward journey
24:19What a great business you've created in a very short space of time
24:23and
24:25What I believe this business is is that I think you are a micro camper van dealer
24:33right as
24:35opposed to
24:37looking at this as in a camper box, yeah and creating a brand like camper box and
24:44selling that to
24:47multiple dealerships all over the world
24:50It's a bit like Ikea in a box for camper van people
24:55That for me would have been actually more interesting as a business
24:59But what you've done is you've created a great business for yourself, but you are ultimately a camper van dealer. I
25:07Don't want to be involved in a one-man dealership selling camper van
25:12As a complete solution. I don't think that will give you the future success that an investor would look for and
25:19For that reason, I'm sorry, but I'm out
25:24The trade in secondhand vehicles has failed to get Peter Jones's motor running
25:31Will Deborah Medan be any more prepared to do deals involving wheels
25:39First of all
25:41Congratulations. Thank you. You come up with a great idea and you've done it. You're making money and making good money
25:47It's the car bit that worries me because at the moment half of your business is in the vehicles
25:53Yeah, you know and I that's not a business. I particularly want to get into know
25:58So I'm having a bit of an internal battle to be perfectly honest
26:09Oh, do you know something I've learned in life if I can't go yes, I
26:15Shouldn't do it. I
26:18Don't think I'm gonna do it
26:20But if you've learned anything today get yourself a brand
26:24I'm really sorry. I won't be investing
26:30You have a great business
26:33However, when I make investments in the den, it's not just because it's a great business
26:37It's because like I have a passion for the problem to doesn't get out of bed for 1%
26:41I don't get out of bed if I'm not passionate about it. And in this case, it's both by the way
26:46So I have to be passionate. Okay, I thought it was just 1% I live by passion
26:51That's fascinating
26:53So in this case, although I think you're great. I'm personally not passionate enough about this
27:01Business and this industry to be the right investor for you
27:05So for that reason I'm out
27:10Right Jason I was gonna sit here and try and play it really cool
27:13And and I kind of because I just feel fit to burst with except honestly because I love the business
27:19I love the industry and I think you're absolutely brilliant
27:23And as excited as I am about this business, I can tell you who's gonna be even more excited
27:27My dad is gonna have kittens when I tell him about this
27:30He'll think this is wonderful. And my dad is the one that I learned a lot of my business skills from
27:36So what I'd like to propose is that I would offer you all of the money 100,000
27:42In return for 15% of the business and that's because I plan to make the investment for my 10%
27:49and then I plan to involve my dad in the business as well and
27:52Give him 5% of the business and he will be the hands-on mentor with you every day of the week if you need him
28:00And I will take responsibility for helping you put a marketing strategy together and also in scaling the business because I think we'll get the marketing
28:07Right. It's going to scale a lot faster than what you're thinking
28:10Thank you
28:12An offer for Jason from fellow fresh air fiend Sarah Davies
28:17Who in a highly unusual move has thrown her dad into the bargain
28:22Tuka Suleyman has been keeping mum, but it appears he's ready to show his hand
28:30Jason I've heard a lot and yeah in my view you've done a great job at this stage, but I can see this
28:38Really taken to another level
28:40I'm involved in a property project
28:43Which does a very sort of modular system?
28:46Very upmarket and one could pick up a lot of ideas in what they've done in very small spaces
28:54Yeah, little just little things you think oh, I didn't think of that. I love all of this stuff manufacturing design
29:02product so
29:05I'm gonna make you an offer
29:08I'll offer you all of the money, but I look I also want 15% of the business
29:17Is there any way we can get nearer to the 10% so I think that's a fair valuation
29:22so from my in Jason the idea was I was I would put the
29:26100,000 in for 10% and then I was going to give my dad the 5% to come on board as like a
29:31Support mentoring. Yeah, what I would be prepared to do would be to drop my stake to 5% which would make your overall
29:3810% if you return my money in 18 months
29:43And I would match that of course you would
29:47You
29:53Made a decision I have yet
29:58I'd like to accept the offer Sarah. Thank you
30:01Excellent. Can't wait to work together Jason. This is possibly the most excited
30:05I've been doing an investment while I've sat in this chair excellent. I'm glad to hear about that. Thank you
30:09Very much touch on I'm sorry
30:13Jason has done it
30:14He leaves the den with a hundred thousand pounds and the backing of a dragon whose enthusiasm for his business
30:21Appears to know no bounds. I was having that one. I didn't care what any of you said. I would have fought you tooth and nail
30:28Sarah had more passion. Not only have I got a dragon. I've also got a dragon's dad, which is it's amazing
30:40You
30:47Next up our Chris left Terry and Forrest Radford
30:52No bullshit. No pacing with a product that they think is revolutionary
30:58We've come up with a way to repair stuff that tape and glue can't oh
31:06I'm quite excited about this thing
31:09I don't think the dragons are gonna have seen anything like this before and
31:13Hopefully they'll have some really good ideas of how they can help us take this to the next level
31:21Hi dragons, my name is Chris left Terry I'm founder of fix-its and my name is Forrest and I'm the co-founder of fix-its
31:28Fix-its is a totally new unique product to repair things in a way that tape and glue can't
31:35Using nothing more than this stick dunked into some hot water
31:39They turn into a soft moldable putty and then into a hard durable repair in less than five minutes
31:46We're here to ask you for forty five thousand pounds for twelve percent in fix-its
31:51To help us make it the kitchen drawer essential repair, right?
31:56we're both industrial designers and
31:59We both hate throwing things away if they can be repaired the most unique thing about fix-its is that they are reusable
32:06So if you don't like what you've made just put it back in hot water and repeat the whole process again and again and again
32:14And here you'll see the fix-its stick has become soft and moldable
32:18I can remove it pinch off what I need saving the rest for later
32:22And this magical material can be stretched and molded around anything you want to create a hard and durable fix
32:28The glue and tape cannot achieve in the boxes beside you
32:32You'll find packs of fix-its that you can dunk into some hot water that you have in a flask next to you and we welcome
32:37any questions
32:40Reusable moldable plastic sticks for DIY fixes is the business on offer from Chris Lefteri and
32:47Forrest Radford and it takes approximately a minute for the stick to become fully soft
32:52They're asking for forty five thousand pounds in return for twelve percent of their company
32:58The hotter the temperature the softer it becomes
33:02Peter Jones is first to quiz the design engineer duo
33:10So guys this is it's interesting so
33:15In essence, it's just feels a bit like sort of putty. Yeah
33:19Yes, when it gets more than it becomes more moldable and malleable
33:23Right. Is there a bit of a skill to knowing how to fix something using fix-its cuz that cuz I'm watching Peter do it
33:30I mean it was a total mess. It went everywhere like like a baby with chewing gum. It was really just but look at my ring
33:36Well, Debra obviously knows and I'm sure Sarah mine's perfect
33:39And I have fixed the non broken hand sanitizer and very beautifully too. May I say
33:47That's user a repeater not
33:49Is this an existing material that you are using in a new way or have you invented a new material
33:57Yeah, that's a great question. Oh
34:01It's
34:02It comes from industry where it's used as an adhesive
34:05Right. So actually what you're telling me is this is just an existing material
34:10That's out there that you've come up with a clever use for so therefore the USP
34:16Well, there's not a USP it's a this is now a marketing play not really a product you've invented that's right
34:22Okay, so
34:24You strike me as being like inventor people not marketeers
34:29Yep. Yep, very correct. So to make it successful
34:33You need marketing people. Absolutely, which is why we need your help
34:39Chris and Forrest confess they're here for help with flogging their fix-its
34:45Peter Jones now wants to know when the inventors morphed into businessmen
34:52Okay, so when did you what's the journey been how long has this taken you to put this together
34:56So it's been on the market since we launched in 2018. Oh
35:00Wow, so four years ago. Yeah. Yeah. So then the the journey of
35:05Initially was building the story and building the brand and we did focus a lot on craft as well as fixing
35:13and we found that became quite confusing because
35:16It's a hard enough product to explain
35:19Because I have to tell you what it does and then the benefit if you then say it was a craft product as well
35:25It makes it even harder
35:26So it took us a year to really refine that message and to say we really only want to focus on fixing
35:32Okay, so in 2019, what were your sales so in 2019 our sales were
35:3810,000 800 pound turnover and then 2020 to 21
35:4454,000 400 pounds and what would be your gross margin on that?
35:48So the pack of three sticks. No on that 54,000. What was your gross margin?
35:54I know our gross it was a loss. It was a loss
35:57I know our gross it was a loss. It was a loss
36:02You sold it for less than you bought it for. Yeah, we made loss. We made a lot. I mean what a gross level. Yeah
36:08Wow, so why would you make a product that costs more than you sell it at? Well our gross included
36:16Salaries, but that doesn't that's not your gross margin
36:22This is quite shocking, but I'm gonna ask you a question that I don't often ask
36:26Do you understand what gross profit is
36:30Well, our gross profit is based on the cost of the production of the sticks. Yeah
36:34Fees salaries. Why what no, well, that's what that's what our accounts have
36:40I mean, I shouldn't be trying to help you because you should know this
36:44Basically if this product you're selling it for 10 pounds
36:47The direct costs in putting that product together to sell at 10 pounds is deducted to create your gross margin
36:53Yes gross profit. I have those numbers for you on an individual level. So what does it cost to make for the three-pack?
37:00It costs us 94 pence to make and what do you sell it for 999 retail?
37:06So what is your gross margin on that product? It's 89% So what would be your gross?
37:12Profit on that 54 K. Hmm. You should have that literally off the top of your head my apologies
37:19We know but you still can't can you do that now?
37:21No, okay
37:26The entrepreneurs come well and truly unstuck as their gross margin remains a mystery
37:32And to Kisul human wants to find out if they have a better grip on their current trading
37:40So this year
37:42How much we've done so far? So we're coming at the end of our financial year. So what would that be around 54?
37:49So really the business is stagnant
37:53Every entrepreneur looks for a product where you make 89% margin
38:00You know, unfortunately, we also want that plot to be in heavy demand
38:05Which this is not and I think
38:07The difficulty is as you quite rightfully said you've got to explain what this is and it really feels
38:14It's a hard sell
38:16It needs a rethink
38:18From way to get the message across
38:21But as you are today, it's not investable and for that reason I'm out
38:30To Kisul human thinks the product confuses as much as it fixes and is the first dragon to be sold
38:37To Kisul human thinks the product confuses as much as it fixes and is the first dragon to bow out
38:45Does the waste reducing proposition have more appeal to Deborah Medan?
38:57There's so much I love about it
39:00Obviously the repair the you know, the fixing of things
39:03I think the big worry for me is the amount of information that you are going to have to get out there to get people
39:10to understand this
39:12People don't take an exam when they're out shopping
39:16They want to understand really quickly why that is going to help me
39:21So I think you've got a real barrier and I know you know that I'm only playing back to you
39:27Exactly what you know is the problem, but sometimes that problem can stop a business taking off when there are alternatives
39:35So I'm really sorry. I won't be investing I'm out
39:41For guys that don't understand how to market a product I
39:46Think you've you've done a really good job. I
39:49Think it's striking. I think the packaging is good. I
39:52Think the cost that you've got the product for is remarkable
39:57but it does come down to
39:59The size of the opportunity and in my opinion, this is certainly it's no post-it note. I
40:06Think you'll sell quite a lot and I think you'll do okay, but I don't think it's investment ready
40:12So for that reason I'm out but but well done it's it's a nice product
40:19Peter Jones walks away from a deal and it's three dragons down for the entrepreneurs
40:26Will Sara Davies help them out of their sticky situation?
40:32Well, honestly from my point of view oh
40:35I'm a bit disappointed
40:37So I really when I said, well, this looks really exciting. This is great
40:43But it's actually just just a ready-made
40:46It's just a plastic that's out there on the market
40:51Yeah in in simple terms, yes, but we don't think many people know what this material would be
40:56Or where to source it, but I suppose yeah any random Tom Dick a hurry off the street might not
41:01But I'm sure if I went and spoke to the industrial designers that I work with in the molding company
41:05They could probably break that down say. Oh, yeah, it's such-and-such
41:09Very possibly very probably
41:13I'm sorry guys. I don't I don't think it's I don't I don't think it's a business and an investable proposition
41:18You can take forward. So for me, I won't be investing today and I'm out. I understand. Thank you. Thanks
41:27I'm glad they're all gone
41:29And I yeah, I disagree with all of them
41:32for so many reasons
41:34Because this is an art what I call an aha product
41:37Where you see it within like 20 30 seconds as we kind of did in your initial explanation and you go. Oh my god
41:42That's really cool
41:43Right and that kind of aha product is suited to certain sales platforms and storytelling platforms
41:48and honestly the one right now that is just
41:52Exploding with this kind of stuff is tick-tock
41:56What you've got here is a real storytelling problem
41:59But because it's an aha product
42:01It's easy to solve if you know how to create that video and how to distribute that video at the right audience
42:08so
42:11I'm gonna make you an offer
42:15I'm gonna offer you all the money because all my fellow dragons are out, which is nice. It's normally competitive here
42:21They all dipped. I was happy that Sarah Davis stepped out because if she'd wanted it, I would have been tough
42:27But I'm gonna I'm gonna want 25% of the business so that's my offer
42:37You've nailed it great with that Wow
42:43Thank you, I'll wait for you really excited. Thank you so much guys
42:48No negotiation necessary as christened forest accept Stephen Bartlett's terms and they depart with the
42:5645,000 pounds they were seeking
42:58Down we did it Wow breathless speechless
43:03incredible
43:05That was amazing amazing
43:08Well done. I was really excited about it. I thought there was gonna be some war
43:26Last up tonight is one of the dens youngest ever
43:30Entrepreneurs 15 year old Shay Sharma as the first time I've actually done a pitch. So today's a bit nerve-wracking
43:38Accompanied by his father Raj and she's grown up sort of wanting to emulate the dragons
43:44Maybe be a dragon one day himself. Yeah
43:47Me me me me me
43:51Shay has combined two of his great passions to produce the product. They're putting in front of the dragons
43:58We are going into the den today with a board game the world's favorite sport
44:07Well, it's good does it look good it looks good because it's got Chelsea Football Club on it, that's why
44:15We are huge Chelsea fans, yes
44:24Hi dragons, my name is Shay and I'm the founder of football billionaire
44:29And we're here today seeking an investment of 50,000 pounds in return for 5% equity of our company
44:35Hi, and I'm Raj Shay's father and the director of the company because she's only 15 and therefore too young to be so
44:44Football billionaire is designed as a trading card board game where players move around the board collecting a goalkeeper
44:50Defenders midfielders and forwards with the aim of becoming the wealthiest most successful football club owner ever
44:58We've approximately sold
45:0165,000 games to date with an expected turnover of five hundred and fifty thousand pounds this year
45:07Last year, we decided to start licensing our games and we created
45:12Chelsea West Ham and tops match attack conditions
45:15We see this as the way forward and we're also really proud to announce that we've won the NFL
45:22License as well for the UK in Europe in your boxes. You'll find the Chelsea edition game which have been signed by the whole team a
45:32Board game based on football is the proposition from Shay Sharma and his father Raj
45:38You got Manchester United one, but I could have we don't you know later
45:445% of the company is what's up for grabs in return for a 50,000 pound investment
45:50I will only be staying for a certain amount of time. So if you have any questions, please ask after you've had a look at the game
45:56Debra Meaden is first to take this young entrepreneur up on his offer
46:00Well, wow
46:02Wow
46:03Thank you 15 years old and standing here in one of the hottest business places in the world
46:09I'm delivering a pitch like that. You must be immensely proud really proud
46:14So, how did you actually design the game? So we are huge Chelsea fans
46:20Peter Jones's so when we were a game one time who I just said to my dad
46:24I love football. I love four games. Let's mix the two together
46:28So we went back home and just sketched one out and we started playing it and we said this is actually quite a good board
46:33Game, hold on. I mean you literally just said so, you know, we sketched a ball game
46:37That's it. You know, there are developers sitting in hundreds of them sitting in a room was trying to come up with I don't know
46:43We just sketched the ball game out and we played it was brilliant and we made it
46:48Shit the rules of the BBC say that you can't stay here and take this grilling at this age. So
46:54We're gonna have to grill your dad, but let's hope he does you proud. Thank you
46:59The teenage entrepreneur has impressed the Dragons, but as he's still a minor
47:04It's up to dad Raj to handle the full interrogation. Do you want to wish your dad? Good luck. Yeah, good luck. I
47:11Need it
47:15Peter Jones is kicking things off with a compliment
47:19He's 15 and he pitched so eloquently and so well
47:23It's great to be really proud of definitely. Thank you
47:27Firstly well done. I think it's it's obviously great, but I've been in board games. Yes, and
47:33These things are tough
47:36To sell absolutely. Can I tell us a little bit about you? Yeah, what sort of things have you done?
47:41And what are you involved with?
47:43I've been involved with a number of things
47:45You yeah, what sort of things have you done and what are you involved with?
47:49I've co-founded a few companies which have done relatively. Well
47:53Most recently I'm involved with a biotech company
47:57And we've just raised at a hundred million valuation on that and what's your role in that company?
48:03I'm actually the CEO of that company. Oh, so you're CEO
48:06So but I'm helping Shay and and the reality is I wouldn't be pushing
48:10Shay to follow this up if we didn't really believe that this could be that type of a business
48:16And we really believe it can be it sounds like a really big opportunity rush. Yeah
48:21How big is this opportunity?
48:23Give me give me a number
48:25as in exit, yeah, or
48:29We think we could exit at something like 40 million within three years within three years if we hit those key retailers
48:37But what ball game has made?
48:40And sold for 40 million apart from Monopoly
48:43in the world
48:47Well
48:48But the revenues if we can do the revenues which we're telling you that we believe we can
48:53We believe we can achieve I can tell you if you and I've got experience in this in this market and to sell a board
48:59Game at an exit value of 40 million pounds in a few years time
49:05It's a little bit of make-believe
49:10Peter Jones bursts the entrepreneurs bubble and suggests their exit plan is fanciful and
49:18Following the revelation that Raj is the top man in a multi-million pound company
49:23Took a soul in winners wondering what their motive is for entering the den
49:30Raj why are you here?
49:33Well, you must have money in the bank, yes, so that's why I'm asking why are you here?
49:39It's because of Shay because he said look dad. I don't want your money
49:43I want to run this business and I want to go to drag
49:46He has a lot of respect as I do as well for yourselves because all of you have made it and it's not easy
49:52And the reality is that with this NFL game that we've got the license for for next year within the u.s
49:58We believe we could sell a million games within three years if we're in Walmart and Target
50:04And that's what we really would like your help with to be honest. So what have you got from NFL?
50:11Licensing wise and have you got it in writing or we've got the lot. We've got the life of life. It's secured
50:16We started off with the UK and Europe right license, right?
50:21But they're keen to get us into the u.s. As well. I've actually been working with
50:26The T in the NFL team and we've actually created a game that they all love and we're ready to launch a
50:34License to operate from a hundred billion dollar franchise is a spectacular coup for the board game father and son
50:43But Debra Meaden now wants to find out how much knowledge Raj has about the market across the pond
50:49Raj
50:53Can I ask what's the big toy fair in the in the u.s. So is there one big toy fair?
50:59Yeah
51:00We haven't really looked at because we haven't launched anything in the u.s
51:03We haven't made anything for the u.s. Nobody must have looked at that as a mark. You're an investor. Yeah, you're smart people
51:08Yeah, we haven't gone to America yet. So we haven't started looking into America yet
51:13Raj I think if you were paying full-time attention to this business
51:16you would have already scoped out the landscape in the u.s. And
51:22Somebody in the business has got to give it its absolute
51:26Time and attention because life's gonna get very complicated
51:30Going forward my offer would would certainly contain, you know the strategy, you know connections
51:36But I ain't gonna be the person who's focusing on that business saying this is what we need to do tomorrow
51:41This is what we need to do in the next day. So I'm you know
51:44Credit credit you certainly credit to your son, but I won't be investing I might
51:51Deborah Meaden wants fully focused entrepreneurs before she'll part with her cash and she isn't convinced. That's the case with Raj
52:01But Sarah Davies is very well connected in America does she think she can help to push their product I
52:11Love the game
52:13I think you really onto something big here and I know I can open the doors that you need opening in the u.s
52:22However
52:23when I invest in a business, I'm investing in the entrepreneur to run that business and
52:28you've got you know the businesses that you're involved in and in the same way she hasn't got the
52:33Capacity to be able to run the business full-time. You don't have the capacity to I don't either
52:38So good luck negotiating a great deal in the den, but I just don't think today I'm the right dragon for you
52:44So I won't be investing and I'm out. Thank you. I want to enjoy watching the story unfold
52:51Right, I do get it
52:53But at the moment, we're like it investing in an advocate
52:58We're not investing in the entrepreneur. Are you what I'm not saying you're not the entrepreneur you are understand, but it's not it's it's
53:05She's business, isn't it? So it's a minute. It's really an interesting one, which I'm personally reflecting on
53:11Well, I'll tell you what I'm gonna break cover, okay, it's very apparent that you need a team to support you
53:19We've got 56 distributors in the children's world
53:24With people that could oversee this on a day-to-day
53:28So I'm gonna make you an offer
53:31It comes to the price I'll offer you all of the money
53:3650,000 for 25%
53:38But in return we will get it out across the world
53:44Thank you for your offer
53:46Tuka Suleyman jumps in and proposes a deal
53:50Will his sudden move encourage Peter Jones to make a play of his own?
53:55So
53:57Raj I'm gonna tell you exactly where I am. I
54:00Think that you have something here
54:02But the only way this is going to work is that you have somebody that will almost manage and run this business
54:11And I've got the person to run this business who's done it before
54:15and I
54:18Think I could help you. I won't help you in shade become billionaires. I don't think but I certainly think we'll have some fun
54:26So I'm actually gonna make you an offer
54:31But I don't want 25% I'm gonna offer all of the money 50,000 for 20%
54:40Thank you, I I just I just can't I'm just not that excited about it I
54:48Actually think the game is quite cool and I understand the elements of it that will make it
54:53Engaging as a player I get that but I'm just not excited. I think about this type of game
55:00She really wanted to have you on board. Oh
55:06Oh you went for the jugular there didn't me
55:10Raj I've made you the perfect offer. I
55:14Would love to make an offer just to compete but I
55:16Know honestly, I and you know what I am to be able to compete in terms of actually delivering for you
55:24I would need that excitement. Sure, and I just for this particular, you know category of game
55:29I don't have that excitement. Unfortunately, and so for that reason I'm gonna say I'm well done, but but I'm out
55:37Okay
55:39Stephen Bartlett ends his interest but Raj still has two offers
55:43Tuka Suleyman wants 25% of the business whilst Peter Jones is asking for a more modest 20%
55:56To care honestly, we have so much respect for you, but I think with Peters
56:02Experience in the board game market. I would love to accept your
56:06Experience in the board game market, I would love to accept your
56:13Excellent super will make you really proud and good luck on two shares. Thank you. Well done celebrate with him
56:19Raj has done it. He secures the
56:2350,000 pound investment he and his son was seeking
56:26Along with the backing of a dragon to help their football business achieve its goals. How was it? I've got you Peter Jones
56:36But overwhelmed
56:38We managed to get a fantastic dragon now, I think we'll really take our business to the next level
56:43Yes, definitely. How many minutes into that first pitch? Did you decide you're gonna invest?
56:49Probably literally the first two or three sentences. Yeah, I'm saying he was just amazing
56:56You really deserve this. Well done. Thank you
57:00fantastic
57:06You
57:11Turning crafting into careers watch the BAFTA winning make it at market on BBC iPlayer press read now
57:18Here on BBC one a team-building task in sunny Turkey. What could possibly go wrong the apprentice next?
57:36Yo, it's been a long day, you know
57:39And I love it. You know, I'm sorry
57:42People are looking at a fruit again
57:46Baltimore
57:52Chopra
57:57But
57:59Supposedly motion to know who's making it. There's no the church or what would give the church
58:06What?
58:36I
59:06Know
59:36I'm going to end the video here, thank you for watching, and I'll see you next time.