Anu Ranjan, President of The Indian Television Academy, said that television will remain relevant despite the rise of OTT platforms at the India Today Conclave 2025. She explained that while digital streaming services are growing, they cannot replace television, mainly due to affordability and accessibility.
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00:00I want to come straight to the issue that many people talk about, is television going
00:06to remain relevant in an age of OTT, in an age of digital consumption of all manner of
00:13content?
00:14Shikriti Gupta
00:15Siddharth, honestly television has been and will remain, OTT you have got to realize is
00:23all paid platforms, well majority of them.
00:27Most of the people in our country don't have access to that kind of money, okay let's put
00:33it, because they cost between 649 bucks a month to 2000 a year, etc, etc.
00:42Television beams free into your homes, it will never be, the place of TV will never
00:48be taken away, digital again is very limited, the kind of stuff on digital platforms today
00:53has nothing to do with, it's like anything today you can see on digital, which again
00:58is not something which is very, I think acceptable to a lot of people, considering you are seeing
01:06what's happening right now, so television is going to remain in TV, and you are right,
01:11we started ITA 25 years ago, we are celebrating our 25th year this year, we are the only TV
01:17awards, we added OTT, OTT is your digital platform like Netflix, Amazon, etc, in 2019
01:26when they started, and I am happy and proud to say that we are the highest rated awards
01:35in our country, especially since the last 5 years, we have beaten all, be it film, be
01:40it anybody else, so with this real pride, I am very happy I started ITA when we did,
01:48and we are in our 25th year now.