Spremi La Vita AI Spec Commercial

This project is built entirely through AItexttoimage and imagetovideo. I used generative AI tools to replicate the richness of human expression the texture of vintage film and the depth of an emotionally charged advertisement. Tools used Recraft AI texttoimage Sora texttoimage imagetovideo and Kling 1.6 imagetovideo. All images were created with customtrained models on Recraft AI then everything animated with KLING and Sora. To edit the shots I used CapCut online. Song used Luigi Tenco Mi Sono Innamorato Di Te. Inspired by the visual language of highfashion perfume campaigns and neorealist Italian cinema I tried to blend nostalgia and surrealism to the story of a woman who moves through the streets of Palermo under the watchful eyes of her past. It is about the weight of tradition and the way the echoes of our loved ones shape who we are. At the heart of this story is the orange a symbol of heritage abundance and fertility. The orange is more than a fruit it is a symbol of home of warmth of hands that once peeled it for her when she was a child. It is a portal to lost moments. This ad is about the ones we love the ones we have lost and the places that still carry their presence. It is about how AI for all its modernity can be a vessel for something timeless.