Why is Taylor Swift rerecording her old albums?
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00:00I do feel the need to, like, explain what I'm doing because it's not normal.
00:13Could you re-record?
00:15Oh, yeah.
00:16Might you do that?
00:17Oh, yeah.
00:18That's a plan?
00:19Yeah, absolutely.
00:30I made it very clear that I wanted to be able to buy my music.
00:33That opportunity was not given to me, and it was sold to somebody else.
00:38And so I just figured I was the one who made this music.
00:41First, I can just make it again.
00:55Which brings us to Scooter Braun.
01:01I'ma let you finish.
01:03But Beyoncé had one of the best videos of all time.
01:31How you feeling right now?
01:33Let me see your letters in the air.
01:38Let me see your middle finger in the air.
01:41There are going to be people along the way who will try to undercut your success
01:47or take credit for your accomplishments or your fame.
02:01What you do to an artist when you separate them from their work,
02:04you break something.
02:06And I'm trying to figure out how to put that thing back together
02:11in a way that heals what was broken.
02:31So in 2019, Rolling Stone asked a few music industry people
02:35for their thoughts on Taylor Swift's plan to re-record albums.
02:39One of the contributors was a record label founder.
02:42This is what he said.
02:43The minute she left Big Machine, her old record label,
02:47she lost her leverage.
02:49What is it you're trying to do?
02:50Say to your fans, don't listen to the music industry.
02:53Don't listen to the record industry.
02:55Don't listen to the record industry.
02:57Two, say to your fans, don't listen to the music you already love.
03:01I don't know fans like that.
03:03If you could show me one artist for whom it's worked out well,
03:06I'd say it's a great idea and everyone should do it.
03:09I just haven't seen any evidence of that.
03:27♪♪
03:56The first mistake is trying to compare Taylor Swift and her fans
03:59to anybody else.
04:01Cell phones on silent and shut your mouth.
04:04The show is about to begin.
04:06♪♪
04:18I think that artists deserve to own their work.
04:20I just feel very passionately about that.