(Adnkronos) - Lorenzo Pepe, marketing manager di Altograno, presenta il prodotto del gruppo Casillo all’evento ospitato dal ristorante “La Fraschetta di Porta Portese” del Gruppo Romaneria.
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00:00My name is Lorenzo Pepe, Marketing Manager of Alto Grano.
00:04Alto Grano is a new generation of flour,
00:08genuine, obtained only from wheat,
00:10and highly nutritious,
00:12with more proteins and fibers than traditional seeds
00:15and also whole grains.
00:17With Alto Grano we are launching products on the market
00:21through several partners.
00:23The Route to Market is both an industrial channel
00:26and a distributive and artisanal channel.
00:29From a marketing and branding point of view,
00:31we want to build everything that is around Alto Grano.
00:34So, not only ingredients,
00:36but also events, associations,
00:39and sectors that go beyond the food sector,
00:42to make Alto Grano a love brand in all respects
00:45and be ready when this product will be on the market.