Once an ignored area… watch how this Asian Paints + Street Art India movement empowered people to take pride in their locality!
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CreativityTranscript
00:00Music
00:12Music
00:18Music
00:27Before the ratings were released, they were doing their job.
00:30Kanaknagar was not known to anyone.
00:32It is known, but how can it be known?
00:34All the towns have been evacuated from Chennai and brought here.
00:37Everyone is going to work.
00:39How can I say this?
00:41There is a bad panchayat.
00:43There are rowdies.
00:57The motivation behind painting this mural was basically representing what the community in Kanaknagar is all about.
01:15It was trying to celebrate the resilience and strength of that community.
01:27I think I felt the gravity of that in a couple of different ways.
01:30Because I absolutely just wanted to make an artwork that was about place and people and community and culture.
01:38Misinterpreting that from my end would have been very bad.
01:42There is a relief because you don't have to speak the language to interpret pictures that much.
01:57Music
02:12There was a lot of discussion in the community areas.
02:15People from outside have come here to see and take photos.
02:18Music
02:41We are happy and contented.
02:44We are happy to see that people have forgotten our worries.
02:48After the painting, there was a lot of publicity in the newspapers.
02:52People from all over the world started seeing this.
02:54The identity of Kanaknagar has changed.