Togo international fashion week focus on breast cancer prevention

6 days ago

Togo international fashion week focus on breast cancer prevention

The International Fashion Festival, FIMO 228, closed the doors on its 12th edition last Saturday.

READ MORE : http://www.africanews.com/2025/04/07/togo-international-fashion-week-focus-on-breast-cancer-prevention

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Transcript

00:00For a week, the Togolese capital Lome vibrated to the rhythm of glamour, creativity and elegance.

00:09The International Fashion Festival FIMO 228 has closed the doors on its 12th edition.

00:16More than just an essential fashion rendezvous, this year's event was committed to a public

00:21health cause, the fight against breast cancer.

00:25For this Ivorian designer, the message is a personal one.

00:32I've called my collection Panacea, meaning a universal remedy.

00:36It's a powerful symbol of this year's theme, fashion for a world without cancer.

00:41It's a cause that's close to my heart as I myself have had close relatives affected by this disease.

00:46Panacea represents nature, hope.

00:50Young Togolese designer Eugenie Guidi Ayiawa has gone against the grain of beauty standards

00:55often imposed by the fashion industry.

00:58She pays tribute to African women and their generous forms with her collection La Vie en couleur.

01:06I focused on the kente gold loincloth from home, but also on shapes, particularly African roundness.

01:12It's a message of love to African women.

01:14You're beautiful, be proud of your African curves.

01:20Designer Jacques Logo founded FIMO in 2016.

01:24He says he's continuing his mission to showcase the creativity of African designers

01:29and promote the continent's haute couture rooted in its textile traditions.

01:34And he believes that attitudes are changing.

01:38Today we can see that things are moving forward.

01:41More and more officials are wearing African creations.

01:44That's exactly what we're looking for.

01:46Before, Africans were reluctant to consume locally.

01:49But things are changing and we're going to keep pushing

01:52until African fashion becomes a natural choice for everyone.

01:56Well, it's a wrap for the 2025 edition of FIMO.

01:59But the fashion festival will be back next year

02:01for another celebration of elegance, culture and commitment.

Togo international fashion week focus on breast cancer prevention

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