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00:00like this, like we said, paper three is one hour fifteen minutes.
00:08it can be needed to do calculations to work with it and we can need details more in it.
00:16based on information that we have, we will start talking about the questions that we have
00:25and we will start talking about how it works.
00:31the paper consists of three questions.
00:35the first question is using an appropriate business management theory to describe a human need
00:40that change please make for homeless people.
00:45what does it mean?
00:49what does it mean?
00:50what does it mean?
00:51what does it mean?
00:53we are going to do alignment with it
00:55either Maslow theory or Heirsburg theory.
00:59what does it mean?
01:01what does it mean?
01:03the number one is that we are going to work on any theory that we are going to work on it.
01:09you Maslow and Heirsburg.
01:11Maslow is called from five levels.
01:15five levels are the first thing is physiological needs or basic needs.
01:20the second level is security needs.
01:23the third level is social needs.
01:26the fourth level is self-esteem.
01:29and then self-actualization.
01:35we start with another one.
01:37physiological needs.
01:38security needs.
01:39social needs.
01:40self-esteem and self-actualization.
01:44majorly
01:45any social enterprise
01:46will become the basic needs
01:48on the basic needs
01:50the first one.
01:51which is what?
01:52physiological needs
01:53or basic needs
01:54or security needs
01:56type.
01:57if we offer services to homeless people
02:00people
02:01then we will certainly offer them the first thing.
02:03shelter.
02:04right?
02:05right?
02:06so
02:07this is according to the process of the theory
02:09to have a relationship with basic needs.
02:11okay.
02:12another thing.
02:14explain two possible challenges facing change please.
02:17this is the problem that the company
02:22or the social enterprise
02:24is facing
02:25in this situation.
02:26the third thing we are talking about
02:30in this part
02:31we are talking about
02:32using all the resources provided
02:34and your knowledge of business management
02:36recommend
02:37a plan
02:39for achieving
02:41mass and sustainability
02:43for the organization
02:45for the next five years.
02:47this is the big question
02:49of 17 marks
02:51and this is what we are focusing on
02:53to do
02:54for the action plan
02:56we are looking at
02:57action plan
02:58look at the action plan
02:59how does it look like
03:00how does it look like
03:01the action plan
03:02or the strategic plan of action
03:04is a long term plan
03:05developed
03:06to achieve
03:07the organization's specific goals
03:09in order to compete effectively
03:11in the market
03:12and to ensure its competitiveness
03:14success
03:15and sustainable growth
03:17it outlines the strategic direction
03:21of the business needs
03:22that the business needs to take
03:25which identifies the target markets
03:27and set priorities
03:28طيب بالنسبة
03:29to the social enterprises
03:30هيتضاف
03:31على الموضوع
03:32ده إيه؟
03:33أو هيتعدل فيه إيه؟
03:34إن إحنا إزاي
03:36هنoperate
03:37السيرفزز بتاعتنا
03:38efficiently
03:39and effectively
03:40أول دزاين بزنس
03:43strategy
03:44considers
03:45the firm's
03:46internal capabilities
03:47يعني نازل نتكلم على إيه هي
03:49the internal capabilities
03:51the resources
03:52and activities
03:53بتاعت
03:54the organization
03:55market trends
03:56including changing
03:57consumer preferences
03:58or changing the needs
04:00بتاعت
04:01the targeted
04:03people
04:05to serve
04:06the opportunities
04:08in the market
04:09competition
04:10وبعد كده بنتكلم على
04:12potential challenges
04:13اللي عندنا
04:14فالستراتيجيك بلان هتبقى عبارة عن رودماب
04:19يعني أنا بكتبها زي action plan
04:21ببدأ في الأول أعمل
04:23strategic analysis
04:24فيها
04:25بعد كده بعمل
04:27choice
04:28لل
04:29best actions
04:30أو
04:31best alternatives
04:32اللي هنستخدمها
04:33وبعد كده بنقول
04:34التولز اللي هنستخدمها
04:35في
04:36بتاعت
04:38الحاجات دي
04:39طيب
04:41based on information
04:43ده approach
04:44أوكي
04:45في approach تاني
04:47ممكن نستخدمه
04:48for other types of questions
04:50أوكي
04:51لما نيجي نشتغل على ال approach التاني ده
04:56احنا بيبقى ال approach التاني ده
04:58بنركز فيه على
05:00ال introduction
05:02اللي هي
05:03النورمال بتاعتنا
05:05و
05:06several paragraphs
05:07اللي هنشتغل عليها
05:09and how we are going to solve the challenges
05:11وبعد كده بيبقى فيه
05:13evaluation paragraph
05:14الآخر
05:15طبعا
05:16ال analysis
05:17مش بتتعمل في
05:18one paragraph
05:19تمام
05:20واخد بالك يا لوجاين
05:22اه واخد بالك
05:24عشان الكتابة
05:25ال one way
05:26اللي بتكتبيها
05:27ان هي في
05:28one paragraph
05:29معلش لازم نزبطها
05:30تمام
05:31تمام
05:33ادم
05:34انا
05:36ما تسرحش برا الموضوع
05:38واخد بالك
05:42تمام
05:43يعني try to be specific
05:45اوكي
05:46علي
05:48معنا
05:52معنا
05:53سامعنا يا علي
05:58طيب
06:02النصيحة ليك يا علي في الحتة دي لان انا فاكر
06:05من طريق شغلينة قبل كده
06:07تمام
06:08elaborate
06:09وضح انت عايز تقول ايه ما تفترلش ان ال examiner عارف كل حاجة
06:13يعني ما تحطش افتراض ان ال examiner عارف كل حاجة
06:18حاول انك انت تكتب details عشان تورينه انك فاهم الموضوع
06:23اوكي
06:24طيب
06:26دي ايه دي الحاجات اللي احنا بنتكلم عليها
06:31تمام
06:32زي ما قلنا question one احنا بنركز على
06:36framing according to muscles hierarchy
06:40دي احسن طريقة تمام
06:43تاني حاجة بنركز عليها هي ايه
06:47challenges فاحنا بنحدد challenges وبندسكرايب
06:51challenges
06:52بص يا جماعة ده six mark question
06:54وقال explain two key challenges ففي one mark على كل challenge
06:59و two marks على explanation بتاعت كل challenge فيه
07:02لازم ناخد بالنا من the details اللي في الحتة دي
07:06اوكي
07:08طيب number three تمام
07:13ال question ساعتها بيبص على ازاي احنا قادرين نعمل plan of action
07:18لازم ان احنا نرفير لل materials
07:21هو مش مديني case study عشان اتفرج عليها وخلاص
07:24لا لازم اقول له انا استخدمت منها حاجات
07:27effectively apply the appropriate business management tools and series throughout the response
07:34لازم ا apply حاجات
07:37استخدم انسوب matrix
07:38استخدم SWOT analysis
07:40تمام
07:42هنا هقولكو على حاجة مهمة
07:44الاستيبل ما تستخدموهاش هنا جامد
07:48ليه؟ لان انا عايز اخلي
07:51الفوكس على ال organization itself
07:53في اما SWOT
07:55يا اما انسوب matrix
07:57بس الانسوب matrix برضو
07:59في السوشال انتربرايزز
08:01مش هي احسن حاجة
08:03اصلاح احنا مش بنعمل market development
08:05و product development
08:06كشيء اساسي
08:08هنا
08:09تمام
08:10لكن ممكن نفوكس على ال diversification
08:13احنا بنقدم new service
08:14اوكي
08:16او بن extend services
08:18وال recommended
08:20ما نستخدمش الانسوب matrix
08:22بنسبة كبيرة
08:23يعني ال cases
08:25اللي كان ينفع نستخدم فيها الانسوب matrix
08:27كان cases very limited
08:29حتى لما هنيجي نشرح بعد كده
08:32مش هتلاقي ان هي ايه
08:34ان لها use payment
08:36تمام
08:37طيب
08:39effectively evaluate the expected impact
08:41of the plan of action
08:43on the relevant areas
08:45of the business
08:46as well as consideration
08:48of the trade-offs between those areas
08:51لازم لما نيجي نشتغل على الحاجات دي
08:54تمام
08:55نحط ال impact بتاعت الايه
08:58بتاعت ال plan of action
09:00لما نعملها ايه المشاكل اللي ممكن تواجه ال organization
09:05ايه ال opportunities اللي هتبقى موجودة ال organization في الجزء ده
09:09وازاي هيقدروا ان هما يتعاملوا معاها
09:12effectively sequence appropriate ideas and plan of actions in clear and in a coherent manner
09:19بدأت اشرح حاجة
09:21اكتب كل ال aspects اللي هها علاقة بيها
09:24حلو؟
09:25يعني الاحسن لو هشرح option
09:28يبقى اشرح
09:29advantages and disadvantages
09:31and disadvantages
09:32بتاعته وراء بعض
09:33مش هستنى اكتب advantages
09:35بتاعت كل options
09:36وبعدين هرجع بعد كده
09:37ارابع disadvantages
09:38بتاعت كل options
09:40وبعدين ابدأ ان انا اشتغل عليها
09:42اوكي
09:47دي الحاجات الاساسية اللي احنا بنشتغل عليها
09:49طب تقسيمة ال paragraphs
09:51اول paragraph
09:52بنكتب short paragraph
09:53summarizing key point
09:55بتاعت ايه هو social enterprise
09:57history بتاعت social enterprise
09:59اللي احنا بنتكلم عليها
10:00وال challenges
10:02اللي بتواجههم في الحتة دي
10:03واللي احنا هنتعامل عليها
10:05بعد كده
10:06تمام
10:07بنبدأ نحط
10:08where the organization
10:10or the social enterprise
10:12aims to be
10:13بنقول ان هما ايه
10:14التارجت بتاعهم
10:15من
10:16plan of action
10:17اللي احنا بنعملها
10:18تمام
10:19بعد كده
10:20بنبدأ
10:21body paragraphs
10:22اللي بنشرح فيها
10:23challenges
10:24اللي احنا تكلمنا فيها
10:25عنواجها ازاي
10:26action plans
10:27في details
10:28بتاعتها
10:29ولازم تبقى ايه
10:31لازم تبقى فيها
10:33زي ايه
10:34debates
10:35arguments
10:36و counter arguments
10:38تمام
10:39options
10:41و options against
10:42اوكي
10:43بعد كده في conclusion
10:44اللي بنعمله
10:45ان احنا بن justify
10:46recommendations
10:47بتاعتنا
10:48وبنبدأ ان احنا نشرحها
10:50in full details
10:52علشان نقدر ان احنا ايه
10:54نفهم ازاي احنا هنتعامل معاها
10:57طيب
10:59طيب
11:00ده كده
11:01اللي ايه
11:02اللي احنا بنشتغل عليه
11:03الحاجات
11:04بتاعتنا
11:05طيب
11:06based
11:08على اللاين ده
11:09لما هنبدأ ان احنا بقى نشوف
11:11ال organization
11:12اللي عندنا
11:13ال organization
11:14اللي كانت عندنا هنا
11:15كان اسمها change please
11:16change please
11:17okay
11:18change please
11:19is a social enterprise
11:20based on london
11:22based in london
11:23which use coffee
11:24as a way out of a
11:26of homeless
11:27type
11:28is they
11:29the company hires and train
11:31homeless people
11:33to become baristas
11:34simal easel
11:38the founder of the company
11:40says that the social enterprise
11:42provide a london living wage
11:44job
11:47housing
11:48bank account
11:49and the therapy support
11:50to its beneficiaries
11:53the business was founded in 2015
11:55and has since
11:56expanded its operation in manchester
11:59and bristol in the uk
12:01يبقى الوقت اللي احنا في منام الحتة دي
12:04هما بيشتغلوا في two cities
12:06تمام
12:07وفي نفس الوقت بيشتغلوا في بيرس
12:10australia and paris
12:12in france
12:15يبقى هما في حد ذاتهم
12:17multi national social enterprise
12:19يعني بيشتغلوا في اكتر من country
12:22طيب فكرتهم في ايه
12:24فكرتهم ان هما بيساعدوا ال homeless people
12:27by training them
12:29and providing them
12:31opportunity to start back
12:32وبيفتحوا لهم bank account
12:33وبيدهم psychological support
12:36اوكي
12:37طيب
12:38according اللي احنا قرناه في الحتة دي
12:41يبقى ال organization دي بيتكافر any needs
12:45بيتكافر the needs for shelter
12:48عشان بتوفر لهم housing
12:50تمام
12:51وتوفر لهم bank account
12:52والسيرابي اللي احنا بنعتبرهم
12:54الى حد ما basic needs
12:56احنا بنحاول نعمل لهم
12:59retaining them back to the society
13:01فده بيوفر لهم basic needs
13:04اوكي
13:05يبقى according to maslow's hierarchy of needs
13:08this organization is providing the homeless people
13:11with housing
13:13which is considered as a basic need
13:15change please
13:16change please is known as its life changing coffee
13:21as 100% of any profits go straight to tackling the issue of homelessness
13:27the profits are used to empower people experiencing homelessness
13:31by giving them the full time employment
13:34supporting them to find their own accommodation
13:37improving their mental health
13:40and rediscover their sense of community
13:44as the company puts it
13:46as الهالسلغان بتاهم او الموتو بتاهم
13:49a really good coffee doesn't just taste good
13:53it does good too
13:54apart from the coffee sold in the numerous outlets change please also sell a small range
14:02of products and merchandise on its online store these products provide additional revenue streams
14:10for the organization and include t-shirts hoodies organic cotton tote bag whole bean coffees e-gift
14:21cards and grounded coffees okay
14:26through an interview deluati maa ari gang lejir gam lehoa leil chief marketing officer
14:36il be a malo man marketing change please recognize that for is as as for profit social enterprise
14:45ليه لأنه أشاف أن earning a profit is essential for its survival while the company
14:50is driving by its social cause the profit element of the business can be easily forgotten at time
14:57an entrepreneurial mindset is therefore essential for the sustainability of change please
15:04type يبقى لازم الأساس عندنا تمام ان هما بيعملوا profits عشان يعملوا
15:11reinvesting the profits عن طريق ان هما يعملوا expansion للactivities بتاعتهم
15:16the coffee sold at change please must be good this is the only way to compete with rival
15:25businesses such as starbucks kofta coffee and cafe nero all of these commercial for profit businesses
15:33have large market budget and well-established customer loyalty programs as well as large budgeted for
15:41enacting corporate social responsibility
15:44and change please
15:56and change please
15:57بتشتغل totally for corporate social responsibility
16:00التنين عندهم large budgets only for corporate social responsibility
16:05but they are in harsh competition
16:08ليه الحرش competition ده جاي منين
16:10جاي من البراند نفسه
16:13هل البراند بتاع change
16:15please زاي البران بتاع starbucks أو kofta coffee
16:18لا أكيد
16:19فبالتالي احنا لازم نقدم
16:23quality of service that is equivalent to their quality of service
16:26in order to convince people
16:27to try and buy from
16:31the organization
16:32and hence increase the revenue streams of the organization
16:36change please emphasize its brand purpose
16:40but can only rely on below the line promotional technique
16:45يعني ما يقدروش عمله
16:46above the line
16:46ما يقدروش عمله
16:47advertisement
16:48لأنه دهيب
16:49are very costly
16:50بالنسباله
16:50due to its
16:52very limited marketing budget
16:55the company also rely on the
16:57employees sharing their own
17:00inspiration stories in order to reinforce the narrative
17:04and add impact to what change please strives to achieve
17:08as well as customers sharing their experience
17:12on the great coffee drinks sold at change please
17:15change please is having plans to expand operations to sweden and japan
17:24يعني هيبدأوا to grow internationally أكتر ما هما موجودين
17:28although recognize homelessness is not the main issue in this country
17:34every say that change please may need to revisit its mission statement
17:39يبقى كده عندهم challenge
17:41ان هما لازم هيغيروا الميشن
17:43statement
17:43ليه
17:44علشان يقدروا ان هما يعملوا ايه
17:47علشان يقدروا ان هما يعملوا expansion
17:50في الكونترز دي
17:51فبدل ما هما هنا بيساعدوا
17:53ال
17:54homeless people
17:55ممكن يساعدوا
17:56the less vulnerable groups
17:59الناس اللي عندهم
18:00عندهم homes بس محتاجين jobs
18:04تمام
18:05plus
18:06كده احنا شوفنا two challenges
18:08ان هما عندهم limited budget
18:10ايه challenge تانية
18:12ان هما عندهم
18:14need for expansion
18:16وانا عندهم كمان واحدة تالتة
18:19intense competition
18:20من
18:21الايه
18:22من ال other
18:23brand
18:25high brand recognition
18:27coffee shop stores
18:29donations
18:31are an important source of revenue
18:33but with an increasingly cashless society
18:36change please
18:37need to develop improved option
18:40in areas onward
18:41no one carries cash anymore
18:43ماباش داي زمان
18:45تممكن تيه
18:46ت
18:47يعني
18:50to feed the organization
18:53سبونك انت تشتغل على الامotional
18:57part
18:58والناس بدا تدفع فلوس
18:59the world
19:01is in
19:01a difficult place
19:03at the moment
19:03so change please
19:04need to determine
19:05what
19:06it is
19:08that
19:09makes the company
19:10different
19:10including
19:12its position
19:13in the market
19:14where change please
19:14started at the company
19:15based on success and generosity
19:18it is the mantra
19:23that should continue
19:24to drive the business
19:25as it grows
19:26and evolves
19:27the business needs
19:29a new five year plan
19:31in order to achieve
19:32its activity
19:33طيب
19:34يبقى كده
19:35هم محتاجين
19:36five years plan
19:37عشان يشتغلوا
19:38عليها
19:39تمام
19:40هنا دي بقى
19:41شوية statistics
19:42هو كما اديهالنا
19:43عن
19:44the homeless people
19:45in london
19:46one and fifty three
19:47people living in london
19:49are without a home
19:50according to shelter
19:52which is a major
19:53housing and homeless
19:54charity
19:55which represent
19:57around
19:57one point eighty eight
19:59of the london population
20:00يعني واحد في المائة
20:02من الpopulation
20:03هناك homeless
20:04around eighty six thousand
20:06children
20:07live on the streets
20:08of london
20:09or
20:10are without
20:12a permanent home
20:13homelessness
20:15has doubled
20:16between
20:16twenty
20:17two thousand
20:18and twenty
20:20twenty one
20:20in the uk
20:21as a whole
20:22فالارقام
20:23مفزعة
20:24the covid-19
20:25pandemic
20:26had caused
20:26a surge
20:27in homelessness
20:28in london
20:29with more people
20:30losing their home
20:31due to the increase
20:32in number of evictions
20:34ان هما بيضطروا
20:35ان هما يتيبوا
20:36الهومز بتاعتهم
20:37علشان
20:38بقوا
20:40فيه
20:42high level
20:42كمان
20:43of unemployment
20:43فدا صعب الموضوع
20:46في الفترة دي
20:46the statistics
20:48are likely to be
20:50an underestimate
20:52due to hidden homelessness
20:54ان فينا
20:54as homeless
20:55بس
20:56not
20:56declared
20:57as homeless
20:58لي
20:58عندهم
20:59other
21:00alternatives
21:01under
21:03reporting
21:03of homelessness
21:04with people
21:05missing
21:06from the figures
21:06such as
21:08those who are
21:09sofa
21:09surfing
21:10يعني هما
21:11ببرشته
21:12من آخر
21:13على الناس
21:13تانية
21:13يعودوا معهم
21:15في البيوت
21:15لفترات
21:16وبعد كده
21:16يتنقلوا
21:17يعودوا
21:17في البيوت
21:17تانية
21:18moving
21:19between
21:19homes
21:20of friends
21:20and relatives
21:21sleeping
21:22in whatever
21:22spare place
21:24available
21:24on temporary
21:26wages
21:26type
21:28the cost
21:31of living
21:31crisis
21:31is a
21:32problem
21:32inflation
21:33beta
21:33is
21:34fueled
21:35by
21:35double
21:35digit
21:36inflation
21:36rate
21:37it
21:38has
21:38intensified
21:39the problems
21:39faced
21:40by those
21:40living
21:41in poverty
21:42this has
21:44also
21:44reduced
21:44the number
21:45of people
21:45willing
21:46and able
21:47to support
21:48social
21:48enterprises
21:49such as
21:50the big
21:51issue
21:51which
21:52focus
21:52on
21:53tackling
21:53issues
21:54of
21:55homelessness
21:55type
21:57the
21:59shelter
21:59chief
21:59executive
22:00poly
22:01Nate
22:01say
22:04it's
22:05shameful
22:05that
22:06170,000
22:07people
22:08in
22:08London
22:08are
22:09without
22:10a home
22:11and with
22:12COVID
22:12protection
22:13now
22:14gone
22:14thousands
22:15will be
22:15joining
22:16the challenge
22:17to
22:17what
22:17are
22:18big
22:19based
22:21on
22:21the challenge
22:22big
22:22in this
22:23situation
22:23we have
22:26a resource
22:27that says
22:28there's
22:29long
22:29recession
22:30that happens
22:30in UK
22:32a bank
22:33of England
22:34is warning
22:34of long
22:36recession
22:36in November
22:372022
22:38the bank
22:39of England
22:39the UK
22:41central
22:41bank
22:41raised
22:42the interest
22:42rate
22:43by
22:430.75%
22:46to 3%
22:473%
22:47this is
22:48a
22:49number
22:50of
22:50high
22:51the
22:51biggest
22:53high
22:53in the
22:54cost of
22:55borrowing
22:55since 1989
22:56this
22:58impose
22:58a key
22:59challenge
22:59on
23:00organization
23:00in the
23:01way
23:01the organization
23:04won't
23:04finance its
23:05activities
23:06by borrowing
23:06and it will
23:07be
23:07more
23:07than it will
23:09Andrew Bailey, the governor of the Bank of England, also said to expect a very challenging
23:27times ahead with an economic recession expected to last for two years.
23:32This would be the longest recession for the UK economy since the records began.
23:39The current problem will persist.
23:54Higher interest rates would mean that most people and businesses will
24:02persist with loans such as mortgages, credit card debt and bank loans would have to repay
24:09more so have less money available for spending.
24:13So that's how the challenge is.
24:16Less spending by people will make them think of luxuries.
24:20The Bank of England defended its move by stating that the interest rates have been rising in an attempt to reduce the
24:27soaring prices that resulted in inflation, reaching its highest level in 40 years.
24:34So that's how the interest rates have been rising in an attempt to reduce the soaring prices that resulted in inflation, reaching its highest level in 40 years.
24:47The rise in the interest rate comes at a time when the British public is struggling with the cost of living crisis.
24:54This started in 2021 when prices of many essential goods and services in the UK began increasing faster than the household income.
25:07All the information that we have been looking at the challenges facing the organization.
25:22اللي بتورينا
25:23ادي ايه
25:24challenges
25:24facing the organization
25:26ممكن نتكلم
25:26على
25:27marketing challenges
25:28in front of the rivals
25:30ممكن نتكلم
25:31على
25:31challenges
25:33بتاعة
25:33increasing interest rates
25:35ممكن نتكلم
25:36على challenges
25:37بتاعة
25:37increasing
25:38categories
25:40بتاعة
25:40الناس اللي
25:41هم المفروض
25:41يعملوا لهم
25:42serving
25:42ممكن نتكلم
25:44على challenge
25:45بتاعة
25:45limited budget
25:46زي ما قلنا
25:46بتاعة
25:47marketing
25:47تمام
25:48الحاجات دي
25:49كلها
25:49طيب
25:52question c
25:54بقى
25:55كان بيقول
25:55ايه
25:56using all the resources
25:58provided
25:59and your knowledge
25:59of business management
26:01recommend the plan
26:02of action
26:02in order to assess
26:04sustainability
26:05تمام
26:06او to
26:07achieve the
26:08sustainability
26:08of change
26:09please
26:09for the next
26:10five years
26:11يعني من الاخر
26:13ايه هي
26:14الaction plan
26:14اللي نقدر
26:15نعملها
26:15علشان نخلي
26:17الorganization
26:18دي
26:18تبقى
26:19effective
26:20على
26:20long term
26:21تمام
26:24طيب
26:25بص الطريقة
26:26بتاعة
26:27الanswer
26:27اللي احنا
26:28هنتكلم
26:29عليها
26:29تمام
26:30لازم ان
26:32احنا
26:32هنقسم
26:32الplan
26:33of action
26:33دي
26:34عشان
26:34هتتكلم
26:34على
26:35different
26:35business
26:36functions
26:36اللي عندنا
26:37هنتكلم
26:38على ان
26:39هي
26:39بقى
26:39عندنا
26:39marketing
26:40plan
26:40of action
26:41وهنشرح
26:42فيها
26:42details
26:43بتاعتها
26:43طبعا
26:44احنا
26:44مش بنكتبها
26:45titles
26:45بالطريقة
26:46دي
26:46لا
26:46احنا
26:46بنكتب
26:47normal
26:48essay
26:48بس هنا
26:49هي
26:49titled
26:50عشان
26:50تساعدنا
26:51احنا
26:55نكمل
26:55professional
26:56development
26:57تمام
26:58للorganization
27:00الfinance
27:02plan
27:02of action
27:03ان احنا
27:03نحاول
27:04ندور
27:04على
27:04other revenue
27:05streams
27:06ونشوف
27:07حل
27:07عشان
27:08develop
27:08donations
27:10بتاعتنا
27:11وبعد كده
27:12ما بنتكلم
27:13على
27:14تمام
27:15details
27:16لازم هنا
27:16ممكن
27:17نستخدم
27:17ممكن
27:18نستخدم
27:19الصوت
27:19analysis
27:20زي ما
27:20قلنا
27:20هنا
27:21الكيس
27:21دي
27:21نفع
27:22نستخدم
27:22فيها
27:22الانصف
27:23matrix
27:24تمام
27:25ممكن
27:26نستخدم
27:26port generic
27:27strategies
27:28تمام
27:29عشان
27:30نبدأ
27:30نشرح
27:30details
27:31بتاعتنا
27:32كلها
27:33واضحة
27:35كل واحدة
27:40من الحاجات
27:40دي
27:40لازم
27:41وإحنا
27:42بنشرح
27:42نشرح
27:42الadvantages
27:43بتاعت
27:44option
27:44اللي احنا
27:44بنقوله
27:45with disadvantages
27:46or challenges
27:47that might be
27:48facing the organization
27:49while applying
27:50this
27:51لأن
27:51او قال
27:52for the highest
27:52mark band
27:53candidates
27:54are expected
27:55to consider
27:56the limitations
27:58of their plan
27:59of action
27:59in the context
28:01of the case
28:01study
28:02as the application
28:03of the stimulus
28:03material
28:04دا كده
28:06الشيء الاساسي
28:07اللي احنا
28:08بنركز عليه
28:09في الجزء ده
28:10طيب
28:12لازم
28:14نرفير
28:14لحاجات
28:15من
28:15case study
28:16يعني
28:16ما اجي
28:16ارفير
28:17اروح
28:17ارفير
28:18ازاي
28:18اجي
28:19مثلا
28:20انا
28:20بشرح
28:20الحاجة
28:21اقول
28:21as explained
28:22in resources
28:23four
28:23او
28:24as explained
28:24in resources
28:25three
28:25وابدأ
28:26اشرح
28:27حاجات
28:27منها
28:28ورفير
28:29منها
28:29لحاجات
28:31انا هشتغل
28:31عليها
28:32كالالترنتي
28:32solution
28:33الانتردوكشن
28:34بارغرف
28:35زي ما قلنا
28:35هتبقى
28:36مكتوبة
28:37regarding
28:37الورجانيزيشن
28:39فهنقول
28:40change
28:40please
28:41مثلا
28:41is facing
28:43several
28:43challenges
28:44by
28:45its
28:46by the
28:47current
28:47time
28:48where
28:50the
28:50organization
28:51acting
28:52as a
28:52social
28:52enterprise
28:53those
28:54social
28:54enterprises
28:55aims
29:05to
29:05serve
29:05the
29:06community
29:06before
29:07making
29:07profit
29:08although
29:09this
29:11social
29:11enterprise
29:12is
29:13looking
29:13toward
29:13profit
29:14making
29:15but
29:15the
29:16profit
29:16made
29:16is
29:19reinvested
29:20in
29:21the
29:21company
29:21activities
29:22in
29:22order
29:22to
29:23help
29:23the
29:23company
29:23to
29:24expand
29:25and
29:26grow
29:26its
29:27span
29:28of
29:28operation
29:29comma
29:30as
29:31said
29:32in
29:32the
29:32case
29:32in
29:33resource
29:33مثلا
29:34resource
29:362
29:37تمام
29:38الحitta
29:39btati
29:39l'expansion
29:40تمام
29:41as
29:42explained
29:43in
29:43resource
29:432
29:43the
29:45need
29:45to
29:45expand
29:46their
29:46operation
29:46and
29:47open
29:48other
29:48countries
29:49such
29:49as
29:49Sweden
29:50and
29:50Japan
29:50also
29:51is
29:52giving
29:53another
29:54challenges
29:54for
29:55the
29:55organization
29:55for
29:56changing
29:56its
29:56mission
29:57statement
29:57the
29:59change
29:59in
29:59this
29:59mission
30:00statement
30:00comes
30:01from
30:02not
30:06offering
30:06only
30:08services
30:08to
30:08homeless
30:09people
30:09but
30:10expanding
30:11and
30:11extending
30:12the
30:12services
30:13to
30:13other
30:14vulnerable
30:14groups
30:15in
30:15the
30:15society
30:16as
30:17since
30:17Sweden
30:17and
30:17Japan
30:18are
30:18not
30:18facing
30:19the
30:19problem
30:19of
30:19homelessness
30:20like
30:21the
30:21problem
30:21faced
30:22in
30:22the
30:23UK
30:23specifically
30:25that
30:26I
30:27have
30:27title
30:27introduction
30:28paragraph
30:28I
30:30give
30:31a second
30:31paragraph
30:31all the
30:32challenges
30:32that are
30:33facing
30:33the
30:34organization
30:34is
30:37our
30:39several
30:40which have
30:41been
30:41explained
30:42in
30:43the
30:43conversation
30:44or the
30:46interview
30:46with
30:47Ari
30:47the
30:48chief
30:50marketing
30:51officer
30:51in
30:52resource
30:532
30:53where
30:54those
30:54challenges
30:55have
30:55been
30:55like
30:56that
30:56I
30:56will
30:57start
30:57by the
31:10financial
31:11or the
31:11finance
31:12as a
31:12function
31:13for the
31:13organization
31:14change
31:16please
31:17should
31:17increase
31:18its
31:18revenue
31:18stream
31:19comma
31:20the
31:22increasing
31:22revenue
31:22stream
31:23doesn't
31:23involve
31:24basically
31:26offering
31:27more
31:27products
31:28as they
31:28are already
31:29offering
31:30several
31:31products
31:32like
31:32t-shirts
31:32and
31:33hoodies
31:33as
31:34explained
31:34in
31:35resource
31:35one
31:35but
31:37the
31:38improvement
31:38of the
31:39revenue
31:39streams
31:40would
31:40better
31:41focus
31:41on
31:42offering
31:43a
31:43quality
31:43product
31:44in
31:45order
31:45to
31:46enhance
31:46the
31:46demand
31:47for
31:47the
31:47company
31:48products
31:48in
31:48the
31:49market
31:49in
31:51addition
31:52to
31:52raising
31:53the
31:54donations
31:55as an
31:56option
31:56that
31:57should
31:57be
31:58expanded
31:58in
31:59order
31:59to
31:59help
32:00the
32:00organization
32:00the
32:02main
32:02challenges
32:03of
32:05using
32:06those
32:07activities
32:08is
32:08what
32:09the
32:09advantages
32:10on
32:12the
32:13other
32:13hand
32:13the
32:15drawbacks
32:16of this
32:17option
32:17is that
32:18people
32:18as said
32:19by
32:20shaks
32:21that
32:21lawless
32:22chief
32:23marketing
32:24officer
32:24are no
32:25more
32:25carrying
32:26cash
32:26so we
32:27should
32:27find
32:27a better
32:29ways
32:29in order
32:30to convince
32:30people
32:31to use
32:31their
32:32credit
32:32cards
32:32or
32:33plastic
32:33cards
32:33in
32:34order
32:35to
32:35fund
32:35the
32:35company
32:36comma
32:39also
32:41enhancing
32:41the
32:41sales
32:42would
32:42be
32:42a
32:43good
32:43option
32:43for
32:44this
32:44idea
32:45here
32:47we can
32:47talk about
32:48corporate
32:48social
32:48responsibility
32:49focusing
32:50on the
32:51corporate
32:51social
32:51responsibility
32:52as an
32:53image
32:53for the
32:53company
32:54and
32:54highlighting
32:55it
32:55would
32:56give
32:56them
32:56a
32:56better
32:57opportunity
32:57among
32:58generating
33:00more
33:00revenues
33:00by
33:01convincing
33:02people
33:02to buy
33:03more
33:03from
33:03them
33:04this
33:04said
33:04challenges
33:06well
33:08advantages
33:09drawbacks
33:10the
33:10finances
33:10on the
33:13other
33:13side
33:14the
33:14marketing
33:15could
33:15be
33:15improved
33:16using
33:16and
33:17start
33:17marketing
33:18in
33:19third
33:20paragraph
33:21or
33:21fourth
33:22paragraph
33:22in
33:22the
33:23challenges
33:24facing
33:26the
33:26production
33:27operation
33:27and
33:28we
33:29put
33:30details
33:30and
33:31we
33:32put
33:33this
33:33is
33:33the
33:34way
33:34we
33:35work
33:36with it
33:36this
33:37is
33:38this
33:39is
33:39the
33:39way
33:39we
33:40do
33:40what
33:41we
33:41do
33:42the
33:42way
33:42we
33:43do
33:43the
33:44parts
33:45that
33:45are
33:45related
33:46to
33:46the
33:46a
33:46the
33:48part
33:49of the
33:51the
33:51part
33:51of the
33:52organization
33:53this
33:53is
33:55this
33:55first
33:57exam
33:58I
33:58brought
33:59to you
33:59this
34:00part of the
34:00part of the
34:01part of the
34:03part of the
34:03. . . . . . . . . . .
34:33. . . . . .
35:03I'm going to show you this case on the group too, so you can use it to work on it.
35:22I'm going to show you the best part of the group.
35:37I'm going to show you the best part of the group.
35:49I'm going to show you the best part of the group, but I'm going to show you the best part.
35:54The pictures?
35:56I'm going to show you?
35:59I'm going to show you the best part.
36:07You can do it with what you can use?
36:14there's a picture on the resource two, the card, so I can say that it's the place
36:19that they would give you. Physical evidence? Oh, you can use physical evidence,
36:24and you can use marketing mix, and you can use marketing mix, and you can use the part
36:27of marketing plan of action. Okay. Okay. Okay. Okay. This is an example for something
36:38that we have. I'm going to give you a key to this one. I'm going to give you a key to
36:40this one. Now I'm going to give you a key to this one. Okay. What is this? This is the key
36:49that we're going to give you a key to this one. Okay. That's what I'm going to give you a key to this one.
36:55But the important thing is that we're going to be able to extract the challenges and
37:00we're going to give you a key to this one. Okay. Here, for example, it's called
37:09Karya. Karya is a Sanskrit word of work that gives dignity. Okay. Established in 2017,
37:23Karya is a nonprofit social enterprise that brings dignified digital work to Indian people in rural areas.
37:34Karya offers long job opportunities, helping them out of poverty.
37:40It does this by enabling workers to complete simple tasks such as local language speech generation,
37:49image creation, and video image annotation in order to make these activities.
37:56Those tasks require only basic training and can be performed using a smartphone.
38:03Karya identifies marginalized communities and organizations and vulnerability groups worldwide
38:14and empower them to complete such tasks. The output, converted into speech, images, videos, and text,
38:23are sold to major organizations including Google, Microsoft, the Gates Foundation, and the Government of India.
38:31Karya has facilitated the completion of more than 35 million tasks with a number of which is steadily increasing.
38:45Karya has been operating in 24 out of 28 states in India focused on vulnerable populations,
38:52and demonstrating its expansive reach where target groups include differently abled individuals,
39:00people living below the poverty line, which is living at the low minimum income adequate in the particular company and country,
39:09neurodivergent individuals, neurodivergent individuals,
39:13some sort of disability, and asylum seekers.
39:17Once assigned Karya's task, workers typically earn between $60 and $80 per week,
39:26which is approximately five times their usual income.
39:31Karya describes itself as the world's first ethical data company
39:38and adheres to exceptionally high standards and transparency.
39:42This is all I've seen.
39:43We have all the challenges all the challenges.
39:45We're talking about basic activities and social enterprise.
39:49This is not a financial enterprise business that possesses non-profit financial enterprise
39:52with a large amount of accountability,
39:54or a financial enterprise relationship with a public access to social enterprise.
39:58Our organization like these this is going to be used as a basis.
40:03It will work at the foundation,
40:05It will work at the foundation,
40:06The co-founders of Caria have established two units under the same brand, one as a profit-making entity and the other as a non-profit social enterprise.
40:26The profit-making unit, Caria Infotech, is registered as a privately held company, while the non-profit social enterprise operates under the name of Caria.
40:39The directors of Caria Infotech, which is a private-limited company, have committed to channeling all profits after covering the employee salaries and other costs to the non-profit organization.
40:53So, they are dependent on the main revenue stream of Caria Infotech, which ensures a steady cash flow for Caria, and thereby minimizing its dependence on corporate sponsorship, crowdfunding, donations, and other similar sources of funding.
41:15Caria is gaining recognition as both an innovative startup and socially-driving enterprises.
41:23It recently secured 20,000 grand from the Nudge Institute, a foundation that supports social enterprise startups, according to India.
41:35And despite its achievement, recent news reports have raised concerns about Caria's dual structure as both profit-making and non-profit organization.
41:46Critics worry that in the pursuit of new clients, companies like Caria may face ethical dilemmas or risk compromising their corporate values.
41:57So, will they rise up their non-profit activities to be the priority or that they are the profit activities?
42:12The co-founders of Caria are Manu, Shupra, the chief executive officer, Vivek, Shadri, the chief technology officer, and Safiya Hussain, the chief impact officer.
42:30Shupra and Shadri are information technology professionals who specialize in programming and data processing, while Hussain focuses on outreach and assisting Caria's social impact.
42:44The co-founders acknowledge the need for a philanthropic funding to support operations until Caria expands its outreach and establish a sufficient working capital.
43:03So, will they rise up their own financial aid?
43:15So, here the third resource is talking about the outreach and impact of the organization.
43:23Caria adheres to Nobel Peace Prize reception, Muhammad Yunus, principal of inter-social enterprises.
43:31Enterprises, under reference PAHOM, directing all profits to support its workers and enhance their well-being as it places people before profits.
43:41Earnings from data sets resales are reinvested in the communities that contribute to their creation.
43:49Karya paid 65 million rupees in wages to more than 35,000 Indians in the rural areas and across the country.
44:00By 2030, the organization aim to have reached at least 100 million people, thereby helping more millions of people out of poverty.
44:11يعني هما الهدف بتاعهم أن هما يزيدوا من 35,000 Indians لحد 100 million Indians.
44:20وده رقم برضو يعتبر ايه؟ ممكن يكون ارياليستيك بعض الشيء.
44:26بديه challenge بالنسبة للorganization.
44:29وبالكده احنا بماركد that challenge.
44:32Karya offers short-term employment opportunities, allowing workers to earn up to $1,500 in about four months.
44:42Average salary in India.
44:45After reaching this limit, workers exit the outreach program to make room for others.
44:50يعني هما بيساعدوا الناس تـ develop the abilities بتاعتهم.
44:55طب كده الجزء ده بيشتغل على ايه؟
44:58هل هو بيشتغل على ان يكوفر ال basic needs بتاعت ال people؟ ممكن.
45:01Over 95% of Karya's workers belong to the marginalized communities,
45:08and 60% of the workforce consists of women, a group that is often underrepresented in AI data sets.
45:19Karya's smartphone platform can be used even in low-resources areas.
45:24Without internet connectivity, its Android app is compatible with smartphones running Android 6 or later versions.
45:31Karya has collaborated with over 200 non-governmental organizations to recruit and train workers remotely by smart phones.
45:42However, some recruitment devices have occurred.
45:46Well, is it supposed to be a situation where it is?
45:49لحد هنا الدنيا مظبوطة ولا فيها مشاكل؟
45:53تمام؟
45:55طيب.
45:57feedback press releases an investigative journalist revealed that many workers employed by a leading artificial intelligence company based in south african nation earned less than two dollars per hour, these workers also reported facing multiple forms of workplace exploitation
46:18so that we don't want to go to India, but it's the way that everyone works in the category of technology can take good income
46:31Carria has built an impressive portfolio of high-profile clients including Microsoft, Massachusetts Institute of Technology and Stanford University
46:43and recently Carria launched a project with the Bill and Melinda Gates Foundation to develop voice data sets in five languages spoken by nearly one billion Indians
46:54the aim is to create a chatbot capable for answering questions about agriculture and health using the native language and the dialects of users
47:05Carria received one million dollar grant from Google Philanthropic Division
47:13these funds were used to design a research-based curriculum for Indian language
47:18an email from the team
47:27impact of the assessment report
47:30dear Mr. Chopra
47:32I hope this email finds you well as part of our grant monitoring process
47:37we regularly conduct assessment through the independent reports
47:41the latest assessment has validated most of your reported impact point with high scores
47:48however the reporter made the following observation
47:51during the interaction with career workers in South
47:54Karnataka
47:57South West India
48:00it was noticed that
48:03they had completed the maximum number of tasks allowed
48:07the remaining payments owed to workers
48:17were still pending
48:18the remaining payments owed to workers were still pending
48:21without this final payment their income remains insufficient
48:25so that the rest of the activities of the organization didn't work in the correct way
48:33ok?
48:35he's a response to the E
48:37ok?
48:39thank you for your email
48:41we are pleased to hear the positive results of the impact assessment
48:45and sincerely appreciate your team and the reporter
48:49for sharing this insight with us
48:51regarding the observation highlighted in your email
48:55please note the following
48:56payments to workers are processed in two installments
48:59the first payment is made when the worker submits their tasks
49:03the second
49:04larger payment is released after the task is sold to clients
49:08and the few tasks are not yet sold
49:12the workers in question were engaged in tasks related to
49:16tuberculosis
49:20number of
49:22the men
49:23these tasks were sold to our clients last week
49:29and payments would be processed
49:31once
49:32the validation process is complete
49:35this is expected to take approximately two weeks
49:39I hope this qualifier this clarify the matter
49:43please do not hesitate to reach out any further question or suggestion
49:48thank you
49:50okay
49:51okay
49:53عارفين احنا هنجاوب اسئلة زي دي ازاي? واضحة معنا الفكرة
49:58بتاعتها. ايه هو هنا وضح? ايه? وايه هي? ان هما بايه صعبات
50:06اللي بترجيههم? تمام? وايه صعبات اللي بترجيههم? كهيومن ريسوسز.
50:13هنا هو خلى اسئلته مور سبسيفك. طيب. واحنا جوابنا عليه واحنا
50:22بنشتغل في نص الحاجة. طيب. قوة 3. using all the resources
50:27provided and your knowledge of business management and tools recommend the possible
50:31plan of action over the next five years. مباردو ممكن هنا اقسمها تعسيمة
50:36ايه? marketing part for plan of action. finance part. operations part. and human
50:43resources part. وارفير لحاجات من الكيس وادة ان انا اشتغل عليها. ده
50:51كده كان الاوتلاين او الفكرة الاساسية ان احنا ازاي بنشتغل
50:56على paper street. غير ال paper اللي هتتبعت لكم اللي هي الفيديو اللي
51:01انا بقولوكو هو اتنسى ان هو يتبعت معشان اياسم. فهبعته لكم بعد
51:06كده. دي كده ال ideas الاساسية اللي احنا هنركز عليها في paper street
51:11ونحاول نحن نشتغلها.
51:14دي كده؟ دستظر الONEY. دي كده. دي كده؟ دي Гос تناسي un
51:22ный او الفكرة الهناء. دي كبه. دي كده ان تنسى ان او الفكرة. ومعت ن считwehrة ترجمة gates Del