Role: Editing and MGFX
Client: Nike
Creative Director: Caleb Woods
Production Company: Dirty Robber
Client: Nike
Creative Director: Caleb Woods
Production Company: Dirty Robber
Category
🦄
CreativityTranscript
00:00This is the Nike Flight Ball.
00:08It has 30% truer flight than our previous ball.
00:17Consistency, consistency, consistency.
00:21Some of the top players will be knocking a ball around 60 miles an hour.
00:26They want to know where they're putting it.
00:27So the ball has got to keep pace with, if not faster than the game.
00:33Footballers, a ton of footballers.
00:36We listen to the voice of the athlete, gather that information
00:39and then put coordinates and such into the robot.
00:47That robot allowed us to continuously test
00:49and have the same track system we had on pitch in the lab.
00:57When a smooth surface passes through the air, the air will grip that surface and cause distortion.
01:11When we apply the aeroscope technology, it allows us 30% truer flight and consistency that we're looking for in the ball.
01:17This is the second prize we're looking for in the ball.