NEW CAR REVIEW
William McGreevy may not own a Ferrari, but he's strategically positioned himself in the automotive industry to be able to sit in and drive some of the rarest vehicles on earth. McGreevy is a co-partner and managing director of K2 Motorcars, a car storage and concierge service rooted in Jupiter, FL. If you see or hear the sweet ear-piercing sound of a V12 in the great Palm Beach/Boca Raton/Jupiter area, it's probably one of his clients' cars getting an Italian tune-up ;)
Out of the entire $150M+ collection of vehicles at his facility, McGreevy says he loves the F12 TDF the most. "It's aggressive, it sounds mean, the exposed louvers on the rear fenders"
William McGreevy may not own a Ferrari, but he's strategically positioned himself in the automotive industry to be able to sit in and drive some of the rarest vehicles on earth. McGreevy is a co-partner and managing director of K2 Motorcars, a car storage and concierge service rooted in Jupiter, FL. If you see or hear the sweet ear-piercing sound of a V12 in the great Palm Beach/Boca Raton/Jupiter area, it's probably one of his clients' cars getting an Italian tune-up ;)
Out of the entire $150M+ collection of vehicles at his facility, McGreevy says he loves the F12 TDF the most. "It's aggressive, it sounds mean, the exposed louvers on the rear fenders"
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MotorTranscript
00:01Some of the best times to walk around this facility are at night when it's quiet.
00:06There's definitely been many pinch-me moments where you're just standing there,
00:09looking out into the warehouse, just being like, holy crap.
00:13There's a lot of cars in here and some incredibly special cars.
00:19My first notable car memory was my dad's midlife crisis car, a 1988 944 S.
00:38That was one of the cars that really fueled the fire of going fast.
00:43When I was little, I had a Jeep Power Wheels.
00:46I had figured out how to shave underneath the foot pedal to get the car to go faster.
00:52As I got older and really started to dive into the world of sports cars and the history of racing and all that,
00:59it really just kind of fueled my passion around cars.
01:05I was working in finance. Finance was always a very hard thing for me to do.
01:09It didn't come naturally to me. It wasn't like a passion of mine.
01:13That's kind of what led me down this path to take a leap and start a car storage business.
01:21I was on a job interview and I had a conversation with my now business partner.
01:26I mean, we talked probably 15 minutes around a potential job opportunity,
01:31but then spent an hour talking about cars and the automotive industry.
01:35I elevator pitched him on the car storage business.
01:38He was like, well, why don't you go work on that?
01:43Our business is car storage, but I also call it asset management, right?
01:48I mean, these are alternative assets for people in a sense when you get up into those Ferrari collections and such.
01:52And that's where I start to call it a concierge service because it's not just car storage.
01:56It is transportation, sales, brokerage, consignment.
02:00It's helping them shape their portfolio of cars.
02:03In a way, I do get to live vicariously through them when I'm helping them buy a car.
02:07They're asking me like, oh, what do you think of this?
02:09Is this cool? Is this not cool?
02:11I'm like, well, it's not mine, but if it were my car, I'd spec it this way.
02:15I would do this, do that.
02:17I've gotten to drive a lot of very, very special cars because of my relationships with the clients.
02:23And I've gotten to have a lot of very cool experiences.
02:35It's very cool to see what's stored here, what's important to people.
02:39There's so many cars in here.
02:41You kind of forget what's under a lift or what's in another part of the warehouse.
02:45So it's always really fun to walk around and show people what's in here because it really is kind of wild.
02:51We have two DeLoreans.
02:52We have a Corvette that was some guy's first car.
02:56The key's stuck in the ignition and he just won't ever sell it.
02:59And it's never left in three and a half years of being here.
03:03When we first started out, we wound up storing boats.
03:06And one of our car storage clients was actually selling his boat.
03:10This gentleman, Ben, and his wife came in and they were looking at this boat.
03:14I walked him around the warehouse afterward.
03:17It was a couple of months later.
03:18He called me up and he said,
03:20Hey, I bought a Ford GT and I'm going to send it to you for storage.
03:24And so that's when the relationship really started to develop there.
03:29Over the next year or two, he started coming to the facility and learning about Ferraris and that whole game.
03:37Right? You have to work your way up a client list.
03:40I think the game with Ferrari appealed to him as well.
03:43How quickly can I work my way up that Ferrari ladder and get to the point where I'm getting those special edition Ferraris that when you buy them, they're automatically worth double what you paid for it.
03:53So that was his end goal.
03:55We were coming up on his birthday.
03:59His wife called me and said, Hey, what has Ben mentioned to you that he may want?
04:05The one car Ben keeps mentioning to me was an F-12 TDF.
04:10I had a relationship with a dealer in Michigan and they just so happened to have this killer 100 mile F-12 TDF.
04:24In my eyes, it was one of the more higher specced cars.
04:28So we pulled the trigger.
04:29She wired the money and we got the car here.
04:31And I made sure that we got that car detailed and ready to go.
04:36They flew into Florida a couple of days later.
04:40We ordered a big red bow and I had it flatbed to their condo the morning of his birthday.
04:47And she walked him outside and he called me.
04:49He was like, man, I had tears in my eyes when I looked at that thing.
04:52It was just such a beautiful car.
04:58I definitely understand that not everybody gets Ferrari for their birthday.
05:02But in my business, it was an incredibly fun thing to work on and was really special for me to be able to help both, you know, he and his wife out.
05:11And he and I and his wife and even my wife have become really close.
05:15And so that car in here and his collection, which I've kind of helped to build with him and his wife, is really special to me.
05:28Cars to me, especially the older ones from the 30s, 40s, 50s, 60s, the cars that raced, those are rolling pieces of art.
05:37If you think about craftsmanship, people built those by hand.
05:41The F12 TDF, I love that Ferrari took aspects of old race cars and did a modern interpretation of that.
05:50I constantly gravitate towards it when people walk into the warehouse just because of the badass look of it.
05:56It's aggressive. It sounds mean. The exposed louvers on the rear fenders.
06:01That car in general is incredibly cool in that it's one of the last great front engine V12 Ferraris.
06:08It just has a really, really cool design to it that I don't think you're going to see again.
06:14Limited to 799 examples.
06:17I think the spec that he got was really cool.
06:20It's said to be one of the very few cars.
06:23It could be one of the only TDFs that I've seen that has black Ferrari shields on it, which was a special request item from Ferrari.
06:31And then it's a tribute car to the 50s and 60s where Ferrari dominated the Tour de France.
06:37So that's part of what I love about Ferrari in general is the history.
06:42Somebody said to me a while back that your friends will never be your clients, but your clients will become your best friends.
06:50And that's really been this example.
06:53He is a very successful guy, and he's been a mentor to me in some aspects of my life and business.
06:59And so the car has just become meaningful to me because it was a way for me to kind of give back to him
07:05in helping his wife give him something for somebody who has a bunch of cars.
07:12For me to be able to help surprise him and provide him with a cool experience he may not get elsewhere.
07:19That's what that car means to me.
07:21And it's a constant reminder of my relationship with he and his family.
07:26Fortunate that I'm able to drive that car and his cars and show them at events and that sort of thing.
07:33That car is just an example of what we're willing to do and the client service and what we provide.
07:41When I think of my position and my opportunity that was given to me, I've gotten to experience through a client
07:47some really, really historically significant cars and had a couple pinch me moments in some really special Ferraris
07:54that not many people would ever get to sit in.