A Focus ezen epizódjában azt vizsgáljuk, hogy az Arabian Travel Market 2025 hogyan gondolja újra a globális turizmust a fenntarthatóság, a technológia, valamint a digitálisan integrált és tudatos utazás merész új víziója révén.
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00:00A connected industry allows people to move around the world, to experience new destinations they may never have been to before, to learn about new cultures.
00:08From an industry point of view, it gives a chance for people to connect to new customers.
00:16In a world marked by disruption, climate urgency and shifting traveller expectations, the Arabian Travel Market 2025 offers a compelling vision for a connected and regenerative global tourism industry.
00:28From the Pacific to the Adriatic, from coastal eco-resorts to AI-enhanced theme parks, travel leaders are here to reset the narrative and reimagine what the next decade looks like.
00:40Asir is one of the most iconic destinations within Saudi Arabia.
00:46It has coasts, it has plains, it has mountains, it has plateaus, it has deserts.
00:53A couple of years ago, the number of tourists in Asir were about just over 6 million.
00:59Last year in 2024, it was just over 8 million.
01:04And I expect that number to go up.
01:06Asir, long a domestic retreat, is being elevated onto the world stage with over 11 billion euros of investment.
01:14Yet environmental protection is a core foundation for its development.
01:18We absolutely have to preserve these if we want to remain successful as a destination moving forward.
01:24So in the strategy that we put together, we have a whole pillar called planet dedicating towards, dedicated to the preservation of the environment.
01:34It's a sentiment echoed in Abu Dhabi by leisure and destination creator Mirau.
01:382024 was an extraordinary year where we have broken all our records.
01:44We had more than 38 million visits to Yas Island, which that reflects 12% growth compared to 2023.
01:52One of our main goals on Yas Island and Saudi Arabia is to create unique and immersive experience for our customers.
01:57We use big data and machine learning to better understand customer behavior, better understand our existing data, capturing data.
02:04And based on that, we customize and tailor different and new experiences.
02:09Mirau's data-led approach is shaping the future of experience in Abu Dhabi, where AI and solar power are not only enhancing entertainment, but also driving climate smart infrastructure.
02:20Dubai's refill and reuse water stations, along with citywide bottling initiatives, are being adopted across hotels as part of an effort to position itself as the region's most sustainable urban destination.
02:322024 compared to 2023, we've seen a 9% growth.
02:37We had about 18.7, 18.72 million tourists that came into Dubai.
02:43And the first quarter of 2025 already has been a strong year for us as well, with over 5.3 million tourists coming in, making about a 3% jump compared to the same period of time last year.
02:52We know that the avenues are not just about bringing in and building in and trying to attract more and more people to come and enjoy Dubai, but we need to make sure that it's also addressing a very big point for us and a very big topic for us as a city, which is sustainability.
03:05From Dubrovnik to Dalmatia, Croatia is among a wave of destinations focusing on regenerative tourism, a quality over quantity shift, gaining traction worldwide.
03:15Croatia has done a lot in terms of sustainability. We changed even the regulations and we started to implement new destination strategy plans, which means that we are focused on three pillars of sustainability, ecological, economical and of course social one.
03:34Artificial intelligence is no longer a backstage tool. It's reshaping how destinations predict demand, personalised experiences and enhanced safety.
03:43From real-time data to predictive maintenance, AI is quietly powering the future of global tourism.
03:50We use a lot of new technology and we invest a lot of money in new technologies.
03:54So for us, I will give an example. CRM is critical for the business because we try to understand our customers the best possible way and we want to understand what they want, what they don't want.
04:08Not only to get to know our customers in a better way, but also for maintenance, for instance, of the roller coasters, which, as you can imagine, is our priority.
04:18With strong ties to the Gulf, Malaysia is betting on eco-tourism and heritage to lead its global campaign and it's finding new traction in a more conscious travel economy.
04:29We are an eco-tourism destination and we are also focusing on the community-based tourism.
04:37So we are focusing now on sustainability and responsible tourism.
04:43As the tourism world resets its compass, ATM 2025 is a reminder that progress isn't just about moving faster, it's about moving forward, together and on purpose.