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LearningTranscript
00:00Zomato or Swiggy or any random FMCG company.
00:03Somebody is selling you clothes and they send you reminders, ads, calls, SMS.
00:08So as an advertiser, I want to know when exactly will these 5,000 people have the salary credited to their bank account.
00:16And I also want to know probably which exact hour.
00:19And to get that information, I as an advertiser am prepared to spend a lot.
00:24Because once I get that information, what happens?
00:25The salary comes to your account and so do my messages and emails.
00:29At that very moment, because you do not know what to do with your salary.
00:32So I'll decide what to do with your salary.
00:34Before you spend it anywhere else, here I am knocking, sir, you know.
00:38Buy this today and get 25% discount.
00:41That's the common man.
00:42Scattered want.
00:43And you order something.