Developing a Strategic Problem-Solving Plan, #014

the TRANSCENDENT

Developing a Strategic Problem-Solving Plan, #014  https://thetranscendent.org/fundamentals-of-brand-design  https://www.youtube.com/watch?v=SDlaqQ2vbME      Summery  This outlines the critical research needed to develop a communication and visual strategy. It emphasizes identifying primary and secondary audiences (comparing interview insights with data), defining the ideal audience based on CEO goals, pinpointing direct and indirect competitors, analyzing current outreach methods (including all online presence), understanding how the company presents itself publicly (considering media effectiveness), and examining internal communication of values. The process aims to provide a factual foundation for informed design and media choices.    🔗 Connect with The TRANSCENDENT:  🌍 Visit our Website: https://thetranscendent.org 👍Facebook: https://www.facebook.com/Transcendentofficials 🐦 X (Twitter): https://x.com/Thett02 ▶️ YouTube: https://www.youtube.com/@theTranscendent-official ▶️ Rumble: https://rumble.com/c/c-6380966 🎵 TikTok: https://www.tiktok.com/@thetranscendent.org 🖼️ Behance: https://www.behance.net/thetranscendentorg   #FundamentalsofBrandDesign #theTRANSCENDENT #TRANSCENDENT #theTRANSCENDENTorg #TheTranscendent #Transcendent #LiveTranscendent #BeTranscendent #GoTranscendent #TranscendentLiving   #Gold #news #Education #Goldprice  #thepope #newpope #Branding #BrandManagement #netflix #barcelonaandrealmadrid #jewel   #howto #tutorial #learntocode #lifehacks #educationalcontent #diyprojects #bestof #toprated #productreviews #buyersguide #ultimateguide #highlyrecommended #mostpopular #fastestcars #mostexpensive #mostdownloaded #mostimportant #mostinfluential #quicktips #easyrecipe #rapidresults #expressdelivery #efficient #simpleliving    #ClientInterviews #BusinessCommunication #ProfessionalDevelopment #InterviewTips #EffectiveCommunication #ClientRelations #BusinessGrowth #Leadership #ProfessionalSkills    #BrandStrategy #ProblemSolving #BusinessConsulting #CreativeStrategy #MarketingSolutions #ClientCollaboration #BusinessInsights #BrandDevelopment #EffectiveCommunication #ProfessionalGrowth  #BrandStrategy #MarketingStrategy #BusinessStrategy #StrategicPlanning #BrandDevelopment #BrandAudit #StakeholderInsights #CompetitiveLandscape #TargetAudience #BrandPositioning #VisualIdentity #BrandMessaging #IntegratedMarketing #CreativeBrief #StrategicThinking #BrandStrategy101 #MarketingInsights #CreativeBranding

Transcript

00:00Developing a strategic problem-solving plan.

00:03You've gathered all the information that points to an answer,

00:07based on the company's values, strengths, weaknesses, and message.

00:11Now it's time to delve into the remaining research and determine

00:15a strategy for communication and visual direction.

00:19Who are the company's primary audience and stakeholders?

00:23Compare the answers from your interviews with the analytical research from data.

00:27The answers may be 100% correct,

00:32but if they are different from the perceived reality,

00:35it's essential to present facts to support your findings.

00:38Who should the audience be?

00:40The answer is based on the chief operating officer's goals.

00:44It may require some effort to refine the target audience

00:47from a broad scope to more specific groups.

00:50For example, the primary group might be potential students and parents

00:55if your client is a college.

00:57The secondary audience could include faculty, staff, and the media,

01:03while the general public might be the tertiary audience.

01:06However, if your client is certain that the audience is only people

01:10who own Black Scottish Terriers,

01:13it's your job to understand what that audience values and how to reach them.

01:18You are free to have an opinion here.

01:20As you are an expert, not a passive participant,

01:25you can suggest broadening the audience,

01:28such as including people who own White Scotty's or even other breeds.

01:33But ultimately, it's the client's company and their goals.

01:37Next, who is the company's primary competition?

01:40This answer will come from the interviews and your own research.

01:44Identify the most direct and current competitors.

01:48In the college example, other similar colleges would be direct competition.

01:54Who is considered the next level of competition,

01:56such as larger universities and even minimal threats,

02:01like educational institutions in another country?

02:04Now it's time to address how the company reaches its current audience.

02:09You've gathered the visual collateral and reviewed all the touch points.

02:13There may be some that the client hasn't considered.

02:17Remember to include all social media,

02:20even if it isn't directly managed by the client, but by third parties.

02:25How does the company define itself to the outside world?

02:28This question is more about the primary media than the message itself.

02:33Does the company primarily define itself through its website and app?

02:38Is it a mix of media?

02:40What media best aligns with the company's goals?

02:43For instance, if it's a non-profit organization helping homeless individuals,

02:49the internet may not be the most effective medium for those without access.

02:54In this case, perhaps inexpensive newsletters are a better choice.

02:59How does the company communicate its values to the internal audience?

03:02Often, clients overlook the importance of communicating with the internal audience,

03:08such as employees and business partners.

03:12But this is just as crucially important as the external audience.

03:16If you believe you work for a company focused on homeowner and financial stability,

03:22but your colleague thinks it's simply a home loan company,

03:25the messages conveyed and decisions made will be misaligned with the company's vision.

03:30Does the internal audience have a dedicated online platform to learn about the goals and vision?

03:37Is there an internal site?

03:38Should there be any training or a manual?

03:41In the end, you may not have one clear answer to all these questions as they can be subjective.

03:47However, you will possess the essential tools at your disposal to make well-informed choices

03:53regarding the preferred design solution and the most suitable media to be employed.

03:59And you can undoubtedly reinforce your decisions with substantial factual evidence to back them up.

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