Steelseries Apex & Apex Raw Gaming Keyboards - Linus Tech Tips CES 2013
Steelseries launched the Apex and Apex RAW, with the goal of legitimately making their customers better gamers. They are full programmable (every button) and the new & improved Steelseries software allows you to track which buttons you use most frequently while you're gaming to optimize for travel times.
Day 3 - video 1
Day 3 - video 1