"The Real Me" by Aaron Walter

http://www.paris-web.fr/2012/conferences/the-real-me.php

While some companies use their brand as an opaque facade to hide their questionable practices, others are opening up to their audience and sharing their true personality. The result is a more honest relationship with customers. Through real world examples, you'll see the key benefits personality creates for companies.

We'll discuss how to create Design Personas, the starting point for brand personality, and discover the relationship between brand voice and tone.